The following video is a snippet taken out from our Long Tail University Course. In it we share the importance of the KC metric and how you can use it to influence your decisions.
If you have a hard time figuring out whether a niche is too competitive for you or not, this post should help you to have a better idea before you start investing your time and money!
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The #1 Keyword Competitiveness Metric Out There
When we are doing keyword research we want to evaluate how competitive the keyword is and make strategic decisions based upon this. Keyword Competitiveness (KC) is a great measure of how difficult it is to rank for a given keyword.
KC is calculated based on a few different metrics that trust-worthy domains have in common, to output a number between 1 and 100, where 100 is the most competitive keyword. KC is one of the main reasons why paid keyword research tools like Long Tail Pro are so much better than the competition.
So how can you use this information to inform your decisions?
More difficult keywords generally will need you to build more backlinks to your page for you to rank on the first page. Therefore, we can say that the higher the KC the more links you’ll need to build to rank, given that all other factors are the same.
It’s important that you’re honest with yourself about your own ability to rank for keywords, the amount of time you have to dedicate to the project and the amount of money you have to invest.
As long as you have two of those three factors you should be able to rank for some medium competition keywords, around KC 30 – 40. If you have all three then the sky is the limit, whereas if you only have one of the three factors you are best of going for keywords around KC 15 – 20.
We are generally finding that Google is taking longer to rank pages than in the past, so unless you have the time to invest into your business and wait, it’s becoming more important for us to target keywords below KC 20. These are generally going to be “long tail” keywords, which are often those with more than 3 words per search phrase.
Why is KC so powerful?
The power of KC is in the ease of information that you can get rather than having to look manually through different platforms and metrics. Previously you would have had to go to Ahrefs and look at the Domain Rating, then to Moz to examine the DA and PA, before taking into account Majestic’s Trust Flow metric. That’s all before you start looking into the backlink profile of the domain!
That’s a lot of work!
KC uses a proprietary algorithm to do this in real-time which saves you time and money, allowing you to make higher level decisions and analyse competition in record time!
Update: We are currently looking at the option of moving from Moz to Majestic API, due to Moz API delayed database updates. This would mean that we will have to change the algorithm for KC. Looking at the data we’ve seen that Majestic has considerably more accurate ranking metrics and backlinks data, which means that we can more accurately determine the competitiveness of a keyword. Whilst we think this would be an amazing change, we also want to get feedback from the community, so please leave a comment down below and let us know what you think!
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