How To Use Ubersuggest – 3 ideas for better Keyword suggestions

Written by Devin Sizemore

October 16, 2015

For those who use the keyword suggestion tool Long Tail Pro, one of most powerful features is the ability to quickly import up to 10,000 of your own keyword ideas analyze them with the filtering, sorting, and competitive analysis tools inside of Long Tail Platinum.

When I was first starting to use the software, I always wondered how in the world someone could think of thousands of their own keywords to analyze.

My process was to add seed keywords and get my ideas only from Long Tail Pro’s suggestions.

Perhaps I would randomly think of a keyword idea and do a quick analysis – but 10,000 keywords?! 

Certainly that was a feature I’d never really need.

Fast Forward To Today

Obviously I write this today as a full-time employee of Long Tail Pro. My primary function is to market the business, and as part of that I use our own software to find lower competition keywords that we can rank for and then introduce those organic visitors to our software.

Since LTP has become a bigger part of my daily life, I’ve picked up on a few techniques that have really helped me find better keyword ideas; and find them faster than ever.

One free tool that you’ve probably heard me mention in places like 5 Tips For Using Platinum Like a Pro, is

Ubersuggest keyword suggestion tool simply takes whatever keyword you type in and then provides you all of the suggested searches (from Bing) for that keyword. It goes down every letter of the alphabet and gives you hundreds of suggestions in a matter of seconds. The result looks something like this (my keyword was “beard”):

How to use Ubersuggest - Results

As you can imagine, you’ll often have some excellent keyword ideas in this list with a low KC score.

Now, almost every keyword campaign I run has a combination of seed keywords and hundreds or even thousands of suggestions that I copy/paste from Ubersuggest.

Today I want to share a few ideas and examples of how to use Ubersuggest and make the most of this free tool:

1. How To Use Ubersuggest – Get “Buyer” Suggestions

A “buyer keyword” is a term you may have heard before.

Basically, it refers to a keyword that shows buyer intent. That means they are searching a phrase which suggests that they are close to purchasing something.

Examples of buyer keywords could be:

“Best laptop under $500” 

“Best smartphone for grandparents”

“Where to buy used stove”

Ubersuggest becomes more powerful when you are creative about the keyword you type in to start the process.

In the screenshot above, I had simply typed in “beard” and then run suggestions.

I may get some decent keyword ideas out of that, but if I start by typing in the beginning of a buyer keyword – I can find some true long tail gems.

Here’s an example: 

If I had a website about running, I might want to do some content about the best running shoes for different situations and types of people.

Rather than opening Ubersuggest and just typing in “running shoes,” try starting with this buyer-focused variety: “best running shoes for

When I do, I get a total of 854 suggestions including a bunch of long tail buyer keywords like:

How to use Ubersuggest - Running Shoes Keywords

From there, I simply copy/paste all the ideas into Long Tail Pro so I can determine which keywords have the right mix of a low competitiveness score, and a fair amount of search volume.

In less than 5 minutes, I’ve already found a couple of excellent keywords like “best running shoes for plantar fasciitis” and “best running shoes for women with flat feet.”

How to use Ubersuggest - Long Tail Platinum Example

On my running website, I’d likely create 2 big buyer’s guides for each of these scenarios and talk about the things to consider, features to look for, and then recommend specific shoes for people in that situation.

2. Compared to What?

As consumers, we’re always comparing things.

Fitbit vs. Apple Watch, Accord vs. Camry, Paleo vs. Atkins, and the list could go on forever.

This is an important point because no matter what your niche is; your target audience is comparing things too.

While some of the comparisons might be obvious, there could be some that you haven’t thought of that would make an excellent keyword-focused blog topic for your site.

Try dropping some “vs.” keywords into Ubersuggest and see what happens.

Fitness is an incredibly competitive space, so to compete with the big brands in fitness you really need to find some keywords that you can rank for.

Let’s try “Crossfit vs.” and see what we get.

I get a total of 577 suggestions, including good ideas like:

Ubersuggest review - Crossfit keyword ideas

Again, I paste all of these ideas into Long Tail Pro and start calculating the keyword competitiveness score for any that I might want to target. Within just a couple of minutes, I’ve found a few winners:

How to use Ubersiggest - Fitness Keyword examples

I don’t even know what “orange theory fitness” is, but if I had a fitness blog you better believe that I’d be working on my write-up to compare Crossfit to OrangeTheory Fitness.

With a KC of 16 and 140 searches per month, that is a fantastic opportunity to pull in some organic traffic and get those people to opt-in to your list via a content upgrade or some other kind of lead magnet.

The best part is; you don’t have to stop here.

Once you’ve gone through the Crossfit results, go back and try “Powerlifting vs.” and then “Personal Trainer vs.” and see what other ideas you come up with.

My guess is that within a couple of hours you’d have enough content ideas to keep you busy for months.

3. What Should I Teach?

One common use for a blog is to teach people how to do something.

Ultimately your goal may be to sell them something, but the avenue to get there is often earning their trust by helping them solve some of their problems.

But how do you know what you should be teaching your audience?

Suggestion tools can help with that too!

Let’s switch away from running and fitness and look at an example for a site about gardening.

One way to figure out what your audience wants to know is to find what they are searching “how to” do.

I’m going to roll with “how to grow a garden.

While this seems like a very obvious keyword to start with, I’ve found that you’ll be surprised by all the different situations and scenarios people are looking for help with.

Check out some of these suggested searches:

Ubersuggest keyword tool - How to grow a garden ideas

Again, I’m able to quickly find some strong keyword ideas within minutes:

How to use Ubersuggest - Garden keyword ideas

Depending on your market, you might start with things like “how to start a business”, “how do I make”, “how to build”, “how to sing like”, etc.

Ubersuggest Review – Wrap Up

Hopefully, this has your wheels spinning a little bit about how to use Ubersuggest.

If you’ve tried suggestion tools before and didn’t get the best ideas, try it again with a slightly different approach.

Try Long Tail Pro with a FREE 7 day trial.


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    • Tao

      I just found as a better (or additional) resource.

      You can also add the additional wildcards too, such as “_ hair loss _” will give results like “t gel hair loss reviews” or “what hair loss treatment is best”.

      It’s much more comprehensive compared to Ubersuggest.

      • Jake

        Hi Tao – thanks for sharing. That looks pretty cool!

  1. Muhammad Imran

    Wow, that is a great post about KW research. I really found this helpful for me. I am currently Pro in LTP but will go for Platinium once my blog get more success. (in other words out of budget 🙂 )


  2. Hafiz Khurram

    I have Niche specific website. can i also apply same strategy as you post above?

    Anyway really resourceful post specially for my new niche specific website.

  3. Palla Sridhar

    Good post on finding long tail keywords.
    But does this keyword research really help in ranking high.
    I tried to include a few keywords from UberSuggest, but my rankings were no where to be found.

    I think we need some backlinks also to support this theory.

  4. mario hector vogel

    This week I bought LONG TAIL PRO and I’m taking my first steps

    I went to UberSuggest as they suggest

    but most of the phrases it offers don’t have searches.

    Do they serve the same purpose if they don’t have search volume…??

  5. Navin Rao

    Uber Suggest is an amazing free tool to grab also the Google’s auto-suggestions. I always consider the auto-suggest keywords in my keyword research and this is probably the quickest way to get those.

    Loved it! have a great day ahead!

  6. Shehraj Singh

    Really Cool Stuff to find out awesome keyword idea.

  7. Sahil Shaikh

    Great stuff! Really enjoyed it! keyword research is a really important part for any blogger

  8. Anthony Jails

    Nice sir great work I follow this 3 steps thank you

  9. Juan

    Keyword research is a really important part for any blogger! Very Informative Article.

  10. Gk

    A lovley post to read and it is helpful !

  11. Ramesh Rawat

    Awesome information, it will really help me while doing keyword research.

  12. viju marwadi

    Ubersuggest is the best tool and keyword research tool.

  13. Aamir

    Great idea!
    Really enjoyed it! keyword research is a really important part for any blogger
    Thanks for this

  14. Binod jha

    Very interesting article!
    All your tips about Ubbersuggest for keyword researching is very helpful.

  15. Rian

    I personally like to use UberSuggest but the only problem is that it does not show proper result always . It has a nice interface with powerful features and hopefully it will have a powerful database too. Thanks for this article.

  16. himansu nayak

    thanks for sharing such a great post

  17. dsmotivations

    Nice article thanks for sharing
    It’s most helpful article.

  18. Manoj

    Ubersuggest becomes my favorite keyword research tool because it’s free and perfect for beginners who don’t have much more money to buy the paid tools.

  19. viju marwadi

    best suggestions for new beginners and bloggers.
    amazing I like
    and ubersuggest tools is free and good.
    best blogging tips thanks

  20. jai prakash

    Helpful Article For Newbie Like Me Thanks. ????????????????

  21. Shubham

    very helpful article

  22. Raghav

    It’s helped me a lot to learn how to maintain a website. Thanks for the information.

    • Long Tail Pro Team

      Glad to know you find out post helpful. Goodluck on your work!

  23. Devender Gupta

    You guys have created such a beautiful article with helpful resource I recently visited ubersuggest and I was easily able to do keyword research thank you so much.

  24. Sagar Deva

    It helps a lot to new bie blogger like me, thanks for such kind of information.

  25. Nazir Ansari

    Helpful Article For Newbie Thanks.

  26. Sammy Belose

    Ubersuggest is the best tool for keyword research but I am a big fan of Longtailpro.

  27. Jay Panchani

    Very in-depth article and very helpful for new bloggers me to get better keyword suggestions.
    Thank you for sharing it for free.
    Keep it up!!

  28. Chayan Chakrabarti

    Ubersuggest is an amazing toll. And especially after their recent update they are becoming more relevant. However, longtail bro wins the race here.

  29. Amit Mishra

    Personally I used both longtail pro and Ubersuggest. For LongTailPro used its trial version for 7 days and overwhelmed by the experience I optimized my 5 posts with new relevant keywords and after 2 weeks my blog is getting pulled by google on those keywords. The response is good so in a plan to go for the yearly plan of LonTailPro.

  30. Joy Dhar

    at first, I research using google keyword planner and then select a few keywords with high volume then I research them using Ubersuggest. Then I choose to collect them relatable to my topic for better CPC. And at last, I use longtail pro to get more keyword suggestions and LSI keyword by which I can easily increase my post size and make my post more informative to my audience.

  31. Amit

    Ranking a website or blog on Google is every blogger’s dream. keywords play an important role for that. You have shared some great tips and information here. I am going to bookmark this page and sharing that info onmy Social Networks.

  32. Kaustubh

    Amazing article! New ideas discovered.

  33. CodeStein

    uersuggest is just amazing ….will use that now….you nailed it with this also learned about blog writing….nice one sir

  34. Nazir Ansari

    Best suggestions for new beginners..

  35. Subraa

    Nice blog. Thank you for sharing this valuable information.


    Hey! Nice Article, I loved your information. I got some new ideas. it summed in brief.
    thank you for sharing and spreading knowledge !!!

  37. Muhammad Faisal

    Amazing article, No doubt ubbersuggest is one of the alternatives of premium tools with a lot of features they including with the passage of time.

    Thanks for this guide.


    i found this extremely helpful….thnku

  39. Rishav Kumar

    Awesome post, I have been using UberSuggest for a while now and would definitely recommend anyone going with it. It is a very simple and powerful tool.

    Uber Suggest is one of the best ways for Keyword Research for me.

    Thanks for the Awesome Article!
    Rishav Kumar

  40. Amit Garg

    I started my blog 3 months back and from the beginning, I am using Ubersuggest for
    Keyword Research
    Competitive Analysis
    Site Audit
    Backlinks Tracking
    Ubersuggest is the best FREE complete SEO tool available online.

  41. Alauddin

    Wow! it’s Really Very Helpful. I am looking for this type of article. Thank you

  42. Suman Pandit

    Very Informative Article ????
    But does this keyword research really help in ranking high?
    I tried to include a few keywords from UberSuggest, but my rankings were nowhere to be found.
    I think we need some backlinks also to support this theory.

  43. md sakil

    Great information. I have never heard of that method before, but seems genius. I am going to give it a try.

  44. Vishal Rana

    I absolutely agree with Chayan Chakrabarti’s statement – Ubersuggest is an amazing tool. And especially after their recent update, they are becoming more relevant. However, longtail bro wins the race here.

  45. Ankit Bc

    Ubersuggest is the best tool for keyword research but I am a big fan of Longtailpro.

  46. Nadeem khan

    Awesome post sir that was very helpul post .i have been using this tool for a while learn a lot .and would love to help others too by giving your Url.

  47. feliyo

    best tool fro blogger such as a good tools for every blogger

  48. Alex Ang

    Very inside and out article and extremely accommodating for new bloggers me to show signs of improvement catchphrase recommendations.
    Much obliged to you for sharing it for nothing.
    Keep it up!!

  49. Keep Smiling

    An in-depth article and very helpful for new bloggers me to get better keyword suggestions. Thank you for sharing!

  50. Alex

    Helpful Article. Thank you for sharing this Awesome Information!

  51. Sameer Kardam

    Great Post! Thank you so much for sharing this informative article on how to use ubersuggest for keyword suggestions. Keep up the Good Work… Keep Sharing…


  52. pinku

    it’s Really Very Helpful. I am looking for this type of article. Thanks

  53. Aamir

    Hello. thank for this
    Good post on finding long tail keywords.
    but I confused and also
    I tried to include a few keywords from UberSuggest,

    thank for this

  54. Pooja

    Ubersuggest is best and popular tool

  55. Ganpat Ram

    Sir, this post is nothing less than a gift for a new blogger. In this post, you have given complete information about maintaining the website. Thanks sir


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