Once you’ve identified your overall site topic and primary keyword target(s), it’s important to fill out the rest of your content strategy. One of the best approaches is to keep using Long Tail Pro to discover low competition keywords. For these “secondary” articles, you don’t need to be as concerned about a high search volume.

You may find a keyword that is perfect for your business/website but it only gets searched 100 times per month – that’s completely fine!

Watch as Perrin and Spencer discuss the next steps for their content strategy: