With Google accounting for more than 79% of all desktop traffic last year, it’s no wonder that small business owners decided to spend more on SEO services than ever before.
The search engine receives a staggering 63,000 searches per second, and that means entrepreneurs need to ensure their websites rank in the best positions for their chosen keywords and phrases.
This article will highlight the secret to getting SEO right and ensuring your investment provides a healthy return. Reaching the number one spot on Google becomes harder and harder every day, but that doesn’t mean it’s impossible if you take the right approach.
What is SEO?
SEO or search engine optimization is the process of making a website rank on Google and other search engines when people type the appropriate keywords into the search bar.
Yahoo and Bing are the most significant rivals at the moment, but most professionals focus their efforts on Google because it’s the most widely-used search engine in the world.
Any traffic that people create using SEO methods is considered organic because it didn’t come from someone clicking a paid advertisement or anything like that.
The alternative and non-organic traffic comes from search engine marketing, but you have to pay for every click when you select that option.
The basic rule of thumb is that small business owners who choose to invest in SEO will ensure as many potential customers as possible searching for specific products or services find their websites.
The way in which you create and maintain your online content is essential for both your website’s traffic flow and the amount of money you earn from sales.
Does SEO benefit small businesses?
A few years ago, there were a lot of people online who claimed that SEO techniques were useless for those running small companies. However, those voices have long disappeared, and 52% of small firms decided to invest in 2016.
That figure rose to around 74% last year. So, it’s clear to see that SEO is making a real difference for many brands. If it weren’t doing that, the number of operations investing in this wouldn’t increase at such an astonishing rate. SEO can benefit small businesses by:
- Driving more traffic
- Creating more customers
- Improving conversion rates
- Building brand awareness
- Bypassing the competition
What is the secret to making SEO work for small businesses?
If you promise not to tell everyone this information, we’re going to let you in on a few secrets now that could improve your SEO results and ensure you get the best return possible for your financial and time investments.
You can use this short guide to ensure your business website receives as much relevant traffic as possible from potential customers who want to make purchases.
Conduct a LOT of market research
There is no getting away from the fact that small business owners who want to get the best results from their SEO efforts will have to conduct a lot of market research.
You need to know as much information as possible about your target audience if you want to create content those people will find exciting and interesting.
For example, let’s presume you own a home decorating business. Once you learn about your potential customers and their interests, you might start publishing blog posts like “Interior Design Trends You Won’t Want To Miss In 2018.” You get the idea, right?
Want to learn which phrases work best for your customers? Read this detailed article on how to use long tail keywords for SEO.
Tell your story in language your customers understand
Whatever content you publish online, it’s vital that you use easily-understandable language of which your customers and website visitors have become familiar.
That way, more people are likely to be engaged with your content and share it or link to it from their websites.
Build high-quality links and social mentions
Google and other search engines use advanced algorithms to determine the popularity of websites and, thus, where they rank within search results.
Getting people to post links to your site on high-authority domains is an excellent way to let Google know that you are a reputable business.
That process is called content marketing, and it’s something you can do in-house if you have the time. However, you can also outsource the process to experts.
Getting lots of social media mentions from influential and relevant people will also make a difference, something else that comes to mind is that infographics are also a great way to increase traffic.
Publish original content relevant to your operation
You need to make sure your domain gets indexed in the most suitable places. For that reason, it makes sense to fill your site with relevant content that covers subjects related to your operation.
You should take a moment to research some of the most popular keywords, and then mention them a few times throughout your site.
That is also an excellent strategy when it comes to determining the titles of your blog posts, etc.
Create social media accounts for your brand
Opening social media pages on sites like Facebook, Twitter, and Instagram is a fantastic idea when improving your SEO. According to official statistics, more than one billion people are active on Facebook at the moment, and many more use other social networks.
So, you can reach a significant percentage of your target market by promoting your business on those platforms. Linking the social media pages to your website is also a sensible move as it should help to authenticate your brand.
Those tips should help you to make a start when it comes to improving your small business SEO. Just remember there are plenty of agencies out there that can handle the process on your behalf. You just have to read some reviews to ensure you select a reputable company with an excellent track record.
If you have the money to invest, just discuss your ambitions and come to an agreement with your chosen agency. Professionals working in that industry have already set up many of the processes they will use to help your company succeed.
So, you’re almost guaranteed to save a lot of time and effort.
All the final decisions are down to you, but the SEO secrets on this page should help you to avoid making mistakes!
About the Author
Paul Granger is a content writer at https://websitepromoter.co.uk/, a site that helps small businesses and website owners with advice on how to grow their reach online with better ROI using SEO and Pay Per Click; follow me on LinkedIn.
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