Anyone who understands SEO knows how difficult it is to create a “shareable” post – i.e., an article that people are actually willing to share with their friends and contacts. There are so many different factors to deal with and so little time.
But what if you could “steal” great content (and link juice) from well-established influencers and experts?
Think about it: Imagine how much engagement you could receive by tapping into someone already well-known.
Enter Roundup Posts.
No, this isn’t some sketchy black hat technique. Roundup posts are a proven method used by some of the most well-known SEO experts in the field (see: How to Write an Expert RoundUp Post The Right Way, How To Write A Roundup Post That Gets Over 400 Shares, and Expert Roundup Posts: 18 Examples in Different Niche Markets).
What Is A Roundup Post?
In a nutshell, a roundup post or expert roundup is “a collection of quotes or interviews by influential people in a particular niche”. Ideally, participants should be individuals who are already well-known in a particular field.
Why? Because readers are practically hanging on every word they say!
Here are several reasons all bloggers should do roundup posts:
1) Gives You Instant Online Credibility
“Tell me who your friends are and I’ll tell you who you are”.
The aphorism rings as true in life as it does in blogging. By associating yourself with top guns in your industry (and even other niche experts with modest followings), you’ll be able to position yourself as an authoritative figure as well.
Why? Because getting influential people to respond to a query or question makes you appear influential too. It’s really that simple.
Just make sure that the question you ask isn’t easily answered; otherwise, you’ll end up with responses that are too generic. Sean Si of SEO Hacker says that “easy” questions will dampen any variability in your answers.
Regardless of how old (or new) your blog is, a roundup post has the potential to drive traffic and engagement to new heights.
Just a few months ago, I was struggling with my blog. Though I did devote a lot of time and effort curating and creating content, something was amiss, but I wasn’t sure exactly what it was.
Thankfully, I decided to publish this roundup post on Influencer Marketing Strategy and it worked wonders. Almost immediately, my blog began to pick up and I finally broke through after months of waiting.
3) Grows Traffic From Google
Center your post on a specific keyword or query and you’re bound to draw in a lot of traffic. Keyword specific roundups often rank well in Google for two reasons: (1) they belong to a specific and targeted niche and (2) they have a lot of social proof.
When coming up with a roundup post, narrow down your topics to a relevant keyword and work in some SEO-friendly techniques.
There is truly nothing sweeter for a content writer than to receive organic engagement. Master roundups and you’ll be reaping the benefits in no time.
4) Builds Meaningful Relationships With Influencers In Your Industry
I’ve established some very good partnerships with experts who I’ve featured in my roundup posts in SEMrush. To this day, I’m able to stay in touch with many of them.
Why? Because when you create value for others, they tend to give it back.
By creating a roundup post, I was not only able to get good, engaging material for my blog, but I was also able to help influencers get exposure as well.
If you’ve been around the SEO block, you probably know that exposure is one of the things influencers can’t pass up. Use it to your advantage.
Not sure who to reach out to? Neil Patel says the bigger the readership, the better. As much as possible, you’ll want to reach out to the cream of the crop – that is, influencers with the largest and most robust followings. After all, that’s where most of the traffic is.
5) Easier Than Writing Full Articles
… i.e., you’ll have more time to explore other endeavors and passion projects.
Normally, dialing down your effort will cause the quality of your content to suffer – but not with roundup posts!
Roundup posts aren’t at all difficult to write. In fact, most of it won’t even be your words. All you really need to do is come up with a set of questions, send those questions to your target influencers (preferably through a Google Form), wait for their answers, and publish those answers on your blog.
It should take no more than an hour to research influencers, thirty-minutes to sent the emails, and one hour to format the post …
Rather than rack your brains producing original content, find a meaningful question, and reach out to people with answers. Chances are, questions that feel relevant to you will also be relevant to others within your industry (a.k.a. your audience).
6) Strengthens Your Link Building Strategy
Backlinks are the pièce de résistance of all content strategies. The problem is, they’re not that easy to get.
Often, link building involves promoting your content, guest blogging, blogger outreach, writing testimonials, and other tedious strategies.
Roundup posts take the guesswork and the effort out of link building by putting forth ideas people want to link to in the first place: (1) the people you feature will want to link to your article and (2) so will their fans and followers.
Instead of scouring the Internet for hot topics and trending content, look for influencers and experts people already listen to. If what they’re saying is worth talking about, backlinks will follow almost naturally.
This post on time management is one such example of a great roundup post. There are eighty-six experts on it, which makes for eighty-six potential backlinking opportunities.
Think about it. If even one-tenth of them share your article, their many followers may also see it.
Roundup posts allow you to create engaging content and reach out to influencers and experts at the same time – and for no added cost! They’re effective and surprisingly easy to execute.
All you need to do is come up with relevant topics, get the thoughts and ideas of experts and thought leaders, and publish those thoughts on your blog. It’s really as easy as 1, 2, 3.
If you’re a blogger or content writer looking to establish authority in a particular industry or niche, you should definitely have a roundup strategy in place. Do it well and you may just get the traffic and engagement you’ve been waiting for.
About the Author
Georgi Todorov is a digital marketer. He recently started his NGO DigitalNovas. His passion is to help startups grow and thrive in a competitive environment. Georgi is also a partner at FortuneLords and PR expert for AdaptRM.
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