Recommended KC Targets for Majestic

Written by Devin Sizemore

June 24, 2016

Edit: The Recalibration of KC has now been completed. Details can be found here

As you may have noticed, we recently rolled out a rather large update to Long Tail Pro.

Going forward, we will be replacing Moz metrics with Majestic metrics. If you’re interested in learning about why we decided to make this change, check out this blog post that Spencer put up on Niche Pursuits.

Essentially, it boils down to the following three points:

  • Majestic has significantly more information in their Backlink Index (Historical Index).
  • Majestic has significantly more up-to-date information in their Backlink Index (Fresh Index).
  • Majestic has better metrics and helps the user understand them better than Moz does.

You may have noticed that with the latest version of Long Tail Pro, there have been some fluctuations with KC. Some users have commented that they see that KC scores are coming in somewhat higher than they have in the past. Most of you (platinum users anyways) will have seen this graphic in the past:


We’re aware of this issue and we plan to re-calibrate KC so that the old rule (KC under 30 being a good KW to target) will apply, but for the moment we suggest users look for KWs under KC 40 rather than 30.

We anticipate that we will have the KC scores tweaked within 3 weeks, possibly sooner.

We apologize for the inconvenience this might cause, but we really do believe that using Majestic metrics will be better in the long run for all our users as their data is just more comprehensive and more accurate.

Some users have also been asking how they should examine SERP results with Majestic data versus Moz data. To address these user concerns, we’ve decided to put together a brief guide on how to use each of the Majestic metrics (this is outside of KC score).

LTP Majestic Expanded

The first and most important thing to understand about the Majestic data we provide is the difference between Citation Flow and Trust Flow.

In simple terms, Citation Flow measures the number of links to a page or domain – it’s purely a quantitative measure used to measure the volume of links.

Trust Flow measures the quality of the links to a page or domain. The way that Majestic has this setup is that there are a group of sites that they deem trustworthy – for example, sites like Wikipedia or the New York Times website might be considered high quality, reliable, trustworthy sites. A site that gets a ton of links from trustworthy sites like these is probably also quite trustworthy. From there, the trust ‘flows’ with each link, with the amount of trust from a link reducing the further you get from the ‘trustworthy’ original site at the top of the chain of links.

We use a mixture of TF and CF to calculate the new KC score – we do this because both the quantity and quality of links matter when it comes to ranking.

The reason why there is ‘Trust Flow’ and ‘Citation Flow’ as well as ‘Domain TF’ and ‘Domain CF’ is because Majestic has opted not to name it’s domain metrics separately – so we can check the TF/CF of a domain as well as the TF/CF of a page.

This is slightly different from Moz, where they’ve split what is essentially metric into two by naming them ‘Domain Authority’ and ‘Page Authority’.

Essentially, some mixture of Domain TF and CF would correspond to Moz’s Domain Authority, and some mixture of the ‘Trust Flow’ and ‘Citation Flow’ columns in the above image would correspond to Moz’s Page Authority.

The key difference here would be the Majestic index is larger, and so we believe that the Majestic metrics are therefore more accurate than the Moz metrics.

Some users have also been wondering what values they should be targeting with regards to TF/CF and their domain equivalents – as a rough guide, here are our suggested targets for users who have relatively new sites that have gained some traction and that already have some kind of small link profile:

Page CF: Below 35

Page TF: Below 20

Domain CF: Below 55

Domain TF: Below 40

For users who are literally just starting their sites now, we’d recommend even lower targets – in this case, the goal is not to target the average numbers – the goal is to find SERPs with keywords that have at least 4 or 5 results within these guidelines (it will be very rare to find keywords that have averages that are below these figures – the idea is that you want at least 4 or 5 results that you can confidently say that you’ll be able to beat).

Page CF: Below 20

Page TF: Below 10

Domain CF: Below 40

Domain TF: Below 20

Keep in mind that these are only rough guidelines – analyzing SERPs is a skill that you build over time, and that’s the whole reason why we offer our proprietary Keyword Competitiveness score, which takes into account not only the TF/CF metrics, but also Title/url targeting, site age, and a variety of other factors.

Also, you should factor in the idea that even though the ‘average’ metrics across a SERP might not be beatable, if there are a number of particularly weak results in any given SERP, its possible that you can beat out those results. For example, a SERP with results from Wikipedia, Youtube, and Amazon would have very high average Domain TF/CF scores, but if the remaining 7 results are all pretty weak, it may still be worth targeting.

The column ‘External Backlinks’ measures the number of links that the individual page has pointing to it. ‘Referring Domains’ measures the number of external domains that have links pointing to the individual page, and EDU/GOV measures the number of links that the page has from .edu or .gov domains (these are generally considered very strong links).

‘Internal Links’ measure the number of links the page has from other pages on the same domain, and ‘Indexed URLs’ measures the number of pages that Majestic sees the domain has (i.e the size of the site).

Hopefully with an explanation of some of the new columns you see in the updated Long Tail Pro, users will be more comfortable using the new and improved data.

We’ve also got some big more big updates to Long Tail Pro coming up in the next few weeks – including a much awaited cloud version of Long Tail Pro that runs in you browser. We’re really quite excited for that, and we think you should be too. Stay tuned for that!

For Platinum users of LTP, if you have any questions about the switch to majestic, do feel free to leave a comment in the VIP group and we’ll get back to you as promptly as we can – alternatively, feel free to leave a comment here.

Once again, if you want to delve more deeply into the reasons we made the switch, go check out Spencer’s post about it on Niche Pursuits.

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  1. seospritz

    Excellent explanation , we await the adjustment kc score , so at least we should not evaluate them one by one

  2. Barbara DiLUcchio

    I’m concerned about my installation of longtail premium because I was never asked to enter the Google key word planner nor the majestic API which doesn’t seem at all like what was supposed to happen. So if you could tell me where to get the API for majestic and where in longtail pro do I enter any of that Majestic or Google key word login info I would really appreciate it.

    Thanks very much,

    Barbara DiLucchio

    • George

      Google Keyword Planner info will be needed same as before (you’ll need to sign up for an Adwords account to get that) – however, you no longer need to enter any majestic credentials or access to the API – we deal with all that on our side.

      • Moyed

        Really great to hear about this update, looking forward to the cloud version of LTP soon 🙂

  3. Michael Catrow

    Thank you for publishing this. I was trying to figure out exactly what these new numbers mean and what guidelines I should look for.

  4. Matt

    Hi, how will we know when the recalibration is done? Thanks, Matt.

    • George

      We’ll probably send out an email to alert users.

  5. Carl

    Just wondering if the recallibration has been done yet? or are we still following the guidlines in this article?

    • George


      Calibration has not been done yet but is very close to being rolled out – we expect this to happen within the next 2 weeks.

      • James

        2 weeks? That’s by the 9th August. I really can’t see that happening.

        Sure you didn’t mean 2 months?

  6. seospritz

    News? And almost a month there this problem , and you had to solve it in 3 weeks

  7. Ben Parker

    HI Matt George How You Doing ? As you said that .edu and . gov are the strongest backlinks but you what recently i posted on many of these link and my ranking vanished from google . I don’t know why ? And One question where i will get high PR .edu or .gov site for generating backlink .

  8. Rabna Aijaz

    Thanks! George
    I have question … below are some criteria for winning keyword for Long Tail Pro 3.0
    1. No more coal 1 or 2 root domains
    2. At Least 2 sites have low juice under PA30 + links page (under 30)
    3. A few sites is preferred DA Low (under 30)
    4. A few sites less than a year old.
    5. 2 + weaker preferred sites. Q & A sites like or forums. etc
    6. A few sites like mine – preferably in the top 3 spots.
    But what are new criteria for Long Tail Pro 3.1.0 some criteria i already understand but some are little-bit confusing !
    so either i have to see all the top ten competitors with below criteria for winning Keyword
    Page CF: Below 35
    Page TF: Below 20
    Domain CF: Below 55
    Domain TF: Below 40
    Or some please reply to this comment as soon as possible if someone else know answer of this question then let me know thnank you

    • David

      Hey Rabna

      You only need a minimum of three sites in the top ten with the following criteria:

      Page CF: Below 35
      Page TF: Below 20
      Domain CF: Below 55
      Domain TF: Below 40

      The more of the top 10 sites having the above criteria, the more chance you ll be top 10 with your article.

      So if you find only three sites with the above criteria, then you ll have only three chances to go within the top 10 by knocking out one of these 3 sites.

      But if you have the top 10 sites meeting all of the above criteria, then you have 10 chances.

      So aim for 3 as a minimum with the above criteria and you should be safe

  9. Brad Stevens

    Is there not anyway to filter keyword results by Page CF/TF and Domain CF/TF for target numbers discussed in this post?

  10. Shannon

    I cannot see all majestic metrics. trust flow, citation flow, ext. backlinks, referring domains are missing even though i have updated. anyone know why this is happening?

  11. Mike

    LTP Wrote, “In simple terms, Citation Flow measures the number of links to a page or domain – it’s purely a quantitative measure used to measure the volume of links.”

    Is it a score or a count?

    ie, a score of 90 means a lot of links & a score of 13 means not a lot of links

    Or is the number given the actual number of links?

  12. Jerry Peres

    Thanks for write this amazing stuff for us. It is very helpful for me.


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