Online quizzes have become an incredibly popular marketing trend among all types of e-commerce businesses. It’s not a surprise. A Demand Metric study has shown that interactive content doubles conversions compared to static content. Hoping to attract new customers, numerous businesses have realized that quizzes may be their ultimate trump card.
Nevertheless, not all the quizzes succeed in increasing the interest of potential customers due to lack of some essential features. As such, it’s crucial for the quiz creators to know about the important aspects of a captivating quiz. In this article, we list five effective ways of improving your quiz that will further help you in enhancing your business performance.
#1 Make It Relevant
No matter how fun or engaging your quizzes are, if they are not relevant to your business, they won’t bring you any results. To create a quiz that potentially makes a strong impact on your business, you should focus on these two crucial aspects:
- The nature of your business
- Your (potential) customers’ profile
Choose your quiz depending on the purpose of your brand. Either add a fun element to it or simply try to make it educational and intellectually challenging to complete. Whatever your decision is, it’s important to keep in mind the connection that should exist between your products and services and the content of your quiz.
While deciding on the nature of your quiz, make sure you’ve thoroughly analyzed the structure of your customers and audience (such as their age, needs, interests, etc.). It is only in this way that you’ll be able to conclude what type of interactive content they prefer and what type of quiz could be a good solution for you.
#2 Make It Engaging
We’ve already explained that choosing the topic of your quiz completely depends on your business’ goals. However, no matter what direction you go, there’s one rule that applies to all businesses: It’s vitally important to make the quiz engaging for your customers.
You should create content that will make the readers’ stick to it until they’ve completed the quiz. But as we know that the attention span of an average internet user is pretty short, the creation of an engaging, amusing, and intriguing quiz may require a lot of time – and a very good quiz maker.
The most important aspects of making an engaging quiz are:
- penetrative title
- playful and casually written content
- attractive visual elements
These should be intriguing, easily answered, and promising, yet in accordance with the quiz purpose. For example, if you’re an ebook seller, you probably shouldn’t create a quiz whose results may tell your potential customers that they should stick to traditional books.
#3 Define Expected Reactions
If you create a quiz without a clear idea of what reactions it should provoke, you won’t do much for your business. Keep in mind that your primary goal is to generate leads and increase the number of conversions. And you can only do so if you stimulate your customers to stay with you once the quiz is done.
So, what are the easiest ways of provoking a reaction that may benefit your business?
Well, for instance, you can:
- send a newsletter subscription invitation once the quiz is complete
- include a link to your e-store or instantly offer a specific product that matches with the quiz results
- automatically generate a personalized report based on the respondents’ answers and share it to keep them interested (signalizing that you’d gladly discuss the results)
#4 Make It Interesting
The truth is, apart from creating a connection between your brand and your customers, your quiz should also connect your customers. So it’s extremely important to have your quiz builder create the results that people will want to share.
The fact is if you provide results that make respondents feel uncomfortable, your potential customers will probably avoid posting those on their social accounts. However, if you keep a funny, pleasant, and positive vibe in the results, you will motivate them to spread the word and have fun with their social media followers, increasing the number of leads and, therefore, interest in your brand.
Finally, to motivate the respondents to share their results you should:
- make them feel good about their quiz results
- use captivating header images, a title, and description to attract their followers’ attention
#5 Provide Multiple Sharing Channels
According to BuzzSumo, 82% of respondents got in touch in quizzes by finding them in their newsfeed. This leads us to the fact that providing advanced sharing possibilities on social media is as important as the quiz content.
If respondents cannot easily find a way to share your content, they’ll be likely to give up and leave you without valuable leads. If you’re wondering where you can promote your quiz and how to get an increased number of shares, you have various possibilities:
- Your business blog and popular websites.
If you have a blog, don’t hesitate to spread the word about your quiz in your posts. But not all businesses have established a popular blog that can be helpful in quiz marketing. In that case, you can also pay other well-ranked sites and blogs to promote your quizzes.
A newsletter can be a valuable source of sales since it’s the place where your loyal customers are. If you provide them with relevant engaging content (a quiz, in this case), their interest may increase, which can lead to new orders.
- Sponsored posts on social media.
While you don’t have to create sponsored posts on social media if you have a well-established, popular social media page, some of the businesses may struggle to reach out to their customers. Not only does this way of promotion increase your online visibility but it’s also a cheap way of attracting attention among your potential customers. The only catch is to make sure you know who your target audience is.
What To Have In Mind When Designing A Quiz
Not all quizzes have the same chances of boosting your sales and increasing your profits. To be certain that your quiz will benefit your business and attract customers, you should:
- Create a quiz that’s relatable to your business and provides value to your target audience
- Make it captivating in terms of textual content as well as visual aspect
- Give it a purpose by ending it with a relevant call to action
- Keep the results positive and amusing instead of provoking a negative emotion since it will reduce the chance of sharing
- Make sure that the respondents can effortlessly share the quiz results on different social media since a larger number of available options may generate more leads
Finally, to simplify the process of quiz making in terms of technical aspects, you may also want to make use of a reliable quiz builder or quiz maker that will help you out in defining your quiz structure and other essential elements.
About the Author
Angela White is an ed-tech enthusiast with a passion for writing for the consumer market in the areas of product research and marketing using quizzes and surveys. Having a knack for writing and an editorial mindset, she is an expert researcher at a brand that’s known for creating delightfully smart tools such as ProProfs Quiz Maker.
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