How Niche Keywords Make Websites More Money

Written by Devin Sizemore

March 31, 2021

Niche keywords are highly-specific words or phrases pertaining to narrow industry verticals. 

They are specific, long tail keywords typically containing three or more words. 

They usually have a lower search volume and therefore tend to drive more qualified website traffic.

This article takes a look at how niche keywords make websites more money. 

In it, you’ll also discover actionable steps to improve your conversions and sales by just including some important niche keywords in your content. 

Without further ado, let’s start writing!

How to Find Expensive Niche Keywords with LTP

One of the best ways to find expensive niche keywords is by using a tool like Long Tail Pro

Long Tail Pro Home

This is one of the absolute best keyword research tools that evolved from a desktop app and is now an all-in-one SEO tool. 

Some of its features will allow you to: 

  • Find high CPC (cost-per-click) keywords for your paid ad campaigns
  • Discover all related keywords (and series) for any seed keyword
  • Conduct competitor keyword research
  • Do daily keyword tracking 
  • Find keyword-rich domain names
  • Determine keyword profitability using Rank Value

These are just a few of the things you can do with this tool, but most importantly, it can help you find specific long tail keywords that are especially valuable for your business.  

While most people think that you write keywords just to make a quick buck from display ads or affiliate commission, you can always use them to build a landing page and ask them to join a webinar, take an online course, download an eBook, or whatever other actions it takes to get them into a funnel. 

Follow these steps for finding expensive niche keywords with LTP:

Step #1: Sign up on and choose a plan


Step #2: Register on the website and start a trial.

Step #3: Once you’ve added your info and started the trial, you’ll see your dashboard, which looks something like this: 


You can then start creating keyword projects in Long Tail Pro by clicking on the “Add” (+)  button and following the prompts. 

All you need to do is enter any broad keyword related to your niche and the tool will present you with hundreds of long tail keywords. 

You can limit the number of results per seed keyword, or enter some of the keywords on the list back into the tool to expand your list further. 

This means you can get as many (or as few) keywords as you desire for any particular topic.

Why Expensive Niche Keywords are More Profitable 

At this point, you may be wondering why extensive niche keywords are so much more profitable. 

The answer is simple. 

The descriptiveness of the words or phrases makes them more specific and therefore perfect for niche use. 

They drive more qualified traffic to your site, help boost conversions, and are ideally suited for increasing sales in niche sites.

So, if you can rank for affiliate-related keywords, such as “versus” or “best X for Y” keywords, you will likely appeal to more visitors who are interested in what you offer and attract visitors with high purchasing intent

This translates to better conversions, more sales, and increased revenue.

Here’s a quick summary of the advantages of using long tail keywords:

  • Narrow down the Field: Long Tail keywords make it easier for you to appeal to visitors who are genuinely interested in your products or services. For instance, rather than using a generic keyword like “shoes“, an eCommerce website might use “black pumps for women” to drive targeted traffic to its product page.
  • Lower Competition and Raise Traffic: A tool like Long Tail Pro will help you find long tail keywords with the highest traffic and lowest competition. This, in turn, will boost your profitability by bringing you visitors with high buying intent.
  • Boost SEO: One of the main reasons why expensive niche keywords are more profitable is that they boost your search engine optimization efforts. They are the SEO holy grail and help you outrank your competition and generate more organic search traffic to your site. 
    • Drive more engaged users and referrals: Users searching specific long tail keywords know exactly what they want, and are likely to directly engage with your brand. For example, the team at gaming site built over 500 solitaire games because they found users of their long tail games played three times more than other users and encouraged their friends to play as well. 


  • Increase Revenue:  While bringing traffic into your website is great, increasing your revenue is how to grow.  As an example, this article explains how much Instacart pays.  Not only is the article focused on a long-tail term, but it has high intent for those looking to join Instacart as shoppers (which can lead to affiliate commissions) and it alludes to the idea of making money (which is a positive for display ads).  Your keyword selection is crucial to the amount of revenue you can make. 


Display Ads Pay More

Yet another reason to focus on expensive niche keywords is that display ads pay more for them. 

Display ads work in a very simple way. The display network keywords connect marketing campaigns with likely buyers. 

For example: 

An outdoor clothing website’s target customers love to hike, so the company might add some keywords around “outdoors” or “hiking”.

The ad network will then find relevant websites with those keywords, and also relevant audiences that are interested in those specific topics.

Although the industry average is about $2 per click, highly competitive businesses will pay a premium for clicks. 

That’s because the lifetime value of a new customer is very high, and businesses with such high price tags (or extremely long customer lifetimes) are willing to pay more per click to acquire those leads.

Depending on the niche you are in, there are certain keywords that you can target in order to maximize your ad earnings

For instance, “business services” has an average CPC (cost per click) of $58.64. 

Insurance is close behind at an average CPC of $48.41. 

There are tons of other expensive keywords, with some niche groups paying as much as $100 or more per click (and that’s not even per sale!)

Some examples of high-paying niches/keywords include:

  • Insurance
  • Loans
  • Mortgage
  • Attorney
  • Lawyer
  • Credit
  • Decrease
  • Donate
  • Hosting
  • Software
  • Trading
  • Rehab

Better search intent improves the chances for affiliate income – something that we’ll look at in more detail below.

The better targeted your keywords are towards an advertiser’s target audience, the more you will be able to make from display ads on your site.

Long Tail Pro will help you find niche keywords and analyze the keyword competitiveness so you can find the best ones to use in your content planning

Better Search Intent = Better Chance for Affiliate Income

Long Tail keywords are undoubtedly one of the best ways to connect with your ideal customers.

Buyers are more likely to use longer and more specific keywords and phrases when they are closer to the point of purchase in the sales journey.

An example of how better search intent can help boost affiliate income is a company who’s an affiliate of a course focused on helping people sell books on Amazon.  In that case, they’d create an article like this one

The only difference is, they’d add links to the affiliate course they’re trying to sell.  Whether that be in the form of Udemy course coupons, or just a link directly to the course page itself, all that matters is that they showcase the course for affiliate sales.

Now, this article doesn’t stand much chance of ranking at the top of the SERPs (search in the results pages) for a keyword like “amazon“. 

There is just too much competition at the top, particularly for smaller companies or startups. 

However, if the company specializes in “how to sell books on Amazon”, then they might appear at or near the top of organic search results for long tail, descriptive keywords such as:

  • Selling books on Amazon
  • How to sell books on amazon
  • Is selling books on Amazon profitable

… and so on. 

The bottom line is, with long tail keywords like the ones outlined above, the company stands a better chance of establishing effective lines of communication between them and their target customers (who already actively seek information about selling books on Amazon).

Using such keywords will obviously draw less traffic for your website, but the traffic you do attract will be better qualified and more likely to result in affiliate sales.

Pro tip:  Many of the affiliate keywords you find on Long Tail Pro for Google’s search engine will also work as video topics to make money on YouTube as well. 


Hopefully, you now understand exactly how niche keywords make websites more money. 

You also know how to find these keywords using a tool like Long Tail Pro

Use the information in this article to help you get started right now attracting qualified searchers through the use of profitable niche keywords.

What’s your biggest challenge when it comes to finding niche keywords to rank for on your website? Share your thoughts in the comments below!

Ron Stefanski is an internet business expert and marketing professor who has a passion for helping people create and market online businesses.  You can learn more from him by visiting

You can also connect with him on YouTube or Linkedin.

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  1. Gaurav Kumar

    This is quite an impressive article to understand the importance of niche keywords. Bloggers should take this tip seriously. Thanks!

  2. Oty Emmanuel

    I’ve been using niche keywords for some time now, and I discovered it’s the best way to make money if you want to grow very fast.


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