• Long Tail Pro vs. SECockpit

    We’re often asked about what the differences are between Long Tail Pro and other leading keyword tools on the market. Often there are some similarities in the functionality, but there are also quite a few key differences. Here is a breakdown of Long Tail Pro vs. SECockpit: Pat Flynn - Long Tail Pro vs. SEcockpit

    Keyword Tool Basics

    The fundamental concept behind long tail keywords is finding keywords that you can target with your content that are searched often enough, but also have relatively low competition. The idea is finding that sweet spot so you can put together a well-optimized page targeting that keyword, and have a strong chance of moving up to the first page of Google for that search term. So at a basic level, a keyword research tool should help you find keyword ideas, see how often it is searched, and then analyze the competition for that keyword. As it sounds, this can be a somewhat time consuming process when you need to find a large amount of keywords. So one of the keys to selecting a keyword research tool is finding one that saves you time and does what you need at a price you can afford. Kind of like when you buy a car, you have choices from a used Ford Fiesta all the way to a brand new Cadillac Escalade. Similarly with keyword research, there are some things you can do for free and there are some tools that are very expensive and are loaded with features that frankly, not everyone needs. So it is with Long Tail Pro and SECockpit – they have quite a bit in common, but they also have differences in price, features, and who they target with their packages. (i.e. are you a one-man niche site builder or a full-fledged SEO agency?) That said, let’s look at some of the similarities and differences between Long Tail Pro and SECockpit. [su_note] Want to skip all the reading and just try it for yourself? Take a 10 day free trial of Long Tail Pro:  Click here to try it for just $1 [/su_note]

    Price Comparison

    Long Tail Pro and SECockpit are positioned differently in the keyword research software market based on price. In fact, SECockpit offers an agency level subscription with the ability to white label the software – which is something Long Tail Pro doesn’t do. At the time of this writing, SECockpit has 3 different pricing options – $339 per year, $599 per year, and $899 per year. They also give monthly alternatives to these plans as you can see below: Long Tail Pro vs. SEcockpit The main variables in pricing are the number of keyword searches you can do per day, and the higher priced plans come with additional features like related keywords/Google suggestions and the ability to do project management and keyword tracking. Long Tail Platinum is currently Priced at $37 a month, which is a month to month subscription. The biggest features in Platinum are the keyword competitiveness calculation, which gives you a numeric score on how difficult a keyword would be to rank for on a scale of 1 – 100, and a “favorites” tool which lets you save and track your keywords inside of the software. In both the standard “Pro” version, and the enhanced “Platinum” version, there are no limits on the number of keyword searches you can do per day. Long tail pro pricing Both products offer “risk free” guarantees, meaning if you aren’t happy with the purchase you can get your money back. This lasts 30 days for SECockpit and 60 days for Long Tail Pro. In either case, you will likely know within just a few days if a particular solution is going to work for you. In addition to a money back offer, Long Tail Pro also offers a no commitment free trial of the software. You can download and use it for 10 days for just $1 by just entering your name and email address (no credit card info required). Marcus Sheridan - Long Tail Pro vs. SECockpit

    Long Tail Pro and SECockpit Similarities

    As you might imagine, 2 tools that do the same basic thing – keyword research – are going to have some similarities. Here is a quick rundown of some of the things that Long Tail Pro and SECockpit have in common, although the features may not look exactly the same in each product. 1. The main data sources are Google Keyword Planner and Moz. Google provides the data on how often a keyword is searched on average, and the information about the average cost per click – which is helpful if you are building a site that you plan to make money from Adsense. This is a rough idea of how much advertisers are paying per click on that search term. The Moz data is used in both products for helping with the competition analysis. 2 of the really important numbers you’ll see from Moz are Page Authority and Domain Authority. Here is how Moz explains the idea of domain authority (DA). By combining all the link metrics they track, it is their indication of a domains chances of ranking well in search and generally tracking the strength of that site over time. So the higher your DA, the bigger authority you have. Page authority is the same concept, but it is at the page level. Page authority may be even more important for our purposes because it is that specific page you are competing against, not necessarily the domain as a whole. Here are a few other resources on why DA and PA are so important: Why Domain Authority Is Most Important For SEO Domain Authority vs. Page Rank Understanding Page Authority and Domain Authority When you click on a keyword for detailed analysis in Long Tail Pro or in SECockpit, the layout and data you see is very similar. Notice that PA, DA, and back links to the page are included, as well as some additional data. Here is a look at Content Writing Jobs in SECockpit: SECockpit Competitive Analysis Here is the same keyword in Long Tail Pro from the competition analysis screen: Long Tail Pro Competition Analysis 2. Built-in Filtering. “Filtering” simply means that you are able to customize your search by saying that you only want keywords that get searched at least 1,000 times per month, for instance. Other filters might be to only include keywords that have a specific word in them, and exclude all others. Both tools have a filtering ability. In Long Tail Pro, you select filters as part of the first step – before keywords are generated. Most of the filtering in SECockpit is done after you search, by clicking on the column you want to filter on and then inputting your filter criteria. 3. Keyword Competitiveness Rating. Both Long Tail Pro and SECockpit have a tool to help you understand how likely you are to rank for a keyword. To be clear, the keyword competitiveness (KC) numeric score is only available with the Long Tail Platinum subscription. In the standard Pro version, which is the one-time $97 fee, you have the keyword analysis grid shown above, but the KC score isn’t done for you. SECockpit also has a numeric competition rank, which is on a scale of 1 – 10. It shows an orange bar in your search results to give you an idea of how difficult it would be to rank for that keyword as shown below: SEcockpit

    Long Tail Pro and SECockpit Differences

    While there are quite a few similarities between these 2 keyword research tools, there are also a number of differences.  While this probably isn’t an exhaustive list, here are some differences you may notice: Jason Van Orden Long tail Pro 1. Installation/Setup process. Long Tail Pro is run on Adobe Air and can be downloaded and installed on a Mac or a PC.  SECockpit also works on those operating systems and is web-based – meaning you work from your internet browser and not an installed software. 2. Using Google Suggestions. Google suggestions are what you see when you start typing something into their search engine and they try to guess what you are looking for based on past searches or other factors. While both products pull in their keyword data from Google Keyword Planner, SECockpit has some built in ability to expand your list using Google Suggestions. Google Suggest To give you a better idea, check out the free tool Ubersuggest which does this for you. You type in your keyword, and it will pull all the Google suggestions that you can download. It’s certainly a nice feature of SECockpit. We generally recommend to start your keyword research by doing some pretty extensive brainstorming so you can discover keywords that you may have not seen before. To do that, we use a number of free tools like Ubersuggest, Amazon, and other places online to learn what your niche is searching for. Click here to see how we did this step by step to find a great keyword in the nutrition niche. 3. Pricing and Free Trial. This was covered extensively early in the article, but in the end it’s a big difference in the 2 products and in some ways a difference in who might use them. For instance, Long Tail Pro is basically standard or Platinum. In either, you get unlimited access to the features available in that package. For example, if you are a niche site builder, you could pay $97 one time and have unlimited keyword searches in a very good keyword tool. SECockpit is a different model, with a yearly or monthly subscription that starts with limited functionality and 10 searches per day, and works its way up to an “Agency” package which can be white labeled for use by an SEO agency. For a niche site builder example, your base level would be $339 per year for 10 keyword searches per day and lack some of the cool features like Google Suggest and the keyword tracker. [su_note] Ready to start ranking in Google? Long Tail Pro can help –  Click here to try it for just $1 [/su_note]