As you start your Jimdo website, it’s important to have a content plan in mind. A critical piece of your content strategy is the ability to do effective keyword research. In short, keyword research is finding out what people in your niche/industry are searching in Google, and how often. Besides that, you also need to be able to analyze your competition for a given keyword so you don’t waste time chasing down things that are overly competitive.
When you’re first starting out, our suggestion is that you focus primarily on low competition, long tail keywords for your content. These are topics that get searched relatively often, but aren’t completely saturated with high authority websites in the top 10 of Google.
Long Tail Pro helps you find better keywords, faster.
If you haven’t already, click here to get your no-hassle $1 trial of the software so you can follow along with our start-up tutorial below.
1. Create a new project
Once you’ve opened the software and signed into your Google account, click the yellow “+” sign in the top-left corner to add a new project. A project is simply a name for a group of similar keywords that you want to work on.
2. Add seed keywords to your project
Next click on the blue “Find Keywords” button and add several “seed keywords” to your project. Seed keywords are simply idea starters that Long Tail Pro will use to generate other related keyword ideas.
For instance, if my seed keyword in my food/recipe project was simply “recipes” then I’d expect to see keywords such as “best crockpot recipes,” “vegan recipes,” etc.
Since you can work through an unlimited amount of keywords, try to be creative with the seed keywords that you start with. This will give you some interesting keyword ideas in return that you may not have thought of.
If you are struggling to think of relevant seed keywords, click here to watch us work through an example.
3. Add filters and generate keywords
Once you’ve added some seed keywords, you can click on the arrow to the left of the keyword to expand a couple of pre-filter options. In the image below, I’ve said that all the keywords generated from my “gluten free” seed keyword must include the word “gluten.”
Any keywords that don’t have the word “gluten” will automatically be left out.
Once you’ve set any filters on desired keywords, you can then move on to “Customize Data & Pre-Filter” which is an expandable menu just above the “Generate Keywords & Fetch Data” button.
This will allow you to filter based on search volume (only show keywords searched at least X times per month), keyword length (only keywords with at least 3 words), and the cost per click provided by Google Adwords.
Once your filters are set, click the “Generate Keywords & Fetch Data” button.
4. Sort & analyze your keywords
Once you’ve generated keywords, you’ll likely see hundreds or thousands of keyword ideas. On the left, you can view all keywords at once (default) or view just one seed keyword at a time. In my example I’ve chosen to just look at my results for “gluten free.”
I can sort any column by clicking on the column name.
Perhaps I want to sort to see the most frequently searched items first – I can do that very quickly.
In my case, I started scanning the list and saw “is rice gluten free” as a keyword I wanted to analyze the competition for. I can already see that it gets searched 14,800 times per month, on average. So to analyze it further, I clicked on the keyword itself and was able to see an analysis of the top 10 results in Google.
In this case, I see the average keyword competitiveness is 27. This is a score assigned by our software to help you quickly determine how competitive a keyword is. While there are always other variables at hand, here is a quick breakdown of what the numbers represent:
KC of 0 – 20: Very low competition
21 – 29: low competition
30 – 35: Medium competition – should analyze further by reviewing page details
36 – 40: Fairly difficult competition – particularly if your site is recently created.
41+: Very difficult – shouldn’t expect to rank in the top 10 anytime soon.
Since 27 is low competition, I clicked on the “star” icon next to the keyword which added it to my favorites list. This way, I can continue finding other keywords I want to target and then sort through them all later in my favorites page.
Continue repeating these steps until you have at least 10 solid keywords to target.
When you have your keywords finalized, the next step will be to create outstanding content focused on those keywords. If you need a more complete look at what to do next, check out our article on blogging for business. We break down the process into 2 simple steps that you can follow and repeat over and over again.
For now, get started by finding your keywords.
Click here to start your 10 day $1 trial of Long Tail Pro and we’ll send you additional tips and advice on how to be successful along the way! Also, check out our demo videos to see the product in action.