From time to time we all could use a little inspiration.
Today I’ve put together some of my favorite quotes for marketers and content creators that help guide and execute an inbound marketing strategy.
Whether you read the Long Tail Pro blog as a marketing professional, a small business owner, or a person building websites and online income on the side – I believe there are 3 primary traits that give you the best chance at success:
Why these 3?
At a high level you need to really understand what your audience wants to know and then connect with them in a genuine way through your content. Like with anything else, there are no overnight successes – so be committed to hang in there for the long haul.
Many of these 17 quotes support one of these 3 ideas.
Hopefully some of the nuggets of wisdom will help you on the journey.
1. Andrew Davis
Andrew Davis is the author of Brandscaping and has helped the marketing efforts of small start-ups and Fortune 500 companies alike.
I love this quote because it illustrates the clear and direct connection between the content we create and the trust we build – which ultimately drives sales.
2. Seth Godin
You’ve probably never heard of Seth Godin, but I’m always happy to give some free exposure to the up and comers out there. Check out Seth’s blog and tell him Jake sent you.
On a more serious note, let this quote remind you that nothing happens without taking action. Perhaps you don’t even have a blog yet, what are you waiting for? Experience is an excellent teacher, so don’t be afraid to learn by making mistakes.
3. Marcus Sheridan
Marcus is founder of The Sales Lion and is one of my personal favorites in the content/inbound marketing space. In fact, whenever I speak to people who are new to this whole idea, I point them straight to one of Marcus’ talks on Youtube. He makes it so simple.
If you are starting at ground zero, listening to your customers (or target audience if you have no customers) is the best content strategy. What do they want to know? What do they need help with? Listen to their questions and then deliver the answers.
4. Tom Fishburne
Tom Fishburne is both an expert marketer and cartoonist. Fittingly, you can find him at his site Marketoonist.
We’ve all heard that people “don’t like to be sold.” This goes back to being authentic and open with your audience. Ultimately that serves the purpose of marketing by building trust – but to the reader, it doesn’t feel like marketing at all because they are getting so much value from your content.
5. Carl von Clausewitz
Carl von Clausewitz was a famed Prussian thinker and military strategist in the 19th century. Although the context for this quote was different – the principle holds true. Many people trying to start a business or even a blog for themselves get consumed with figuring out every question they might incur along the journey before taking the first step.
It’s okay to not know all the answers – start with a simple strategy and adjust as you go.
6. John Jantsch
John wrote a piece years ago called “Coolness is optional, Authenticity is not” which is worth the read. Whether you are a one-man show, or someone who represents a large brand – consider John’s advice: “Stop worrying about what everyone else in your industry is doing and dig down and discover what feels authentic to you about your business and get very, very passionate about that.”
7. David Packard
Co-founder of Hewlett-Packard, David Packard understood that marketing was more than a department. As described in this article from Entrepreneur.com – it’s “the hub of the business wheel.”
8. Mike Lieberman
Mike is the co-founder of Square 2 Marketing and shares his insights on the Inbound Unwound blog.
We all love talking about ourselves (guilty!) – but remember the focus of your efforts is to be a teacher and a helper to your audience. The old “what’s in it for me” mentality we have as consumers is very real.
9. Joe Pulizzi
Joe Pulizzi is the founder of the Content Marketing Institute and a true thought leader in the industry.
This is sage advice for virtually anything you do.
We put this idea into the context of your blog, thinking about who you are targeting as far as a search engine user is concerned. What kinds of things are they searching for? Particularly for those in an earlier stage, understanding the right, lower competition keywords to target is critical for pulling in organic traffic to your site. Click here to learn more about this concept.
10. Laura Fitton
Laura is Hubspot’s Inbound Marketing Evangelist, among many other things.
For most of us, this one sentence really serves as a high level blue print for all the blogging and content creation we do.
11. Benjamin Franklin
Out of all the impressive people on this list, Ben Franklin is the front-runner for the most impressive biography contest.
According to Biography.com, “Benjamin Franklin organized the United States’ first lending library and volunteer fire department. His scientific pursuits included investigations into electricity, mathematics and mapmaking. He helped draft the Declaration of Independence and the U.S Constitution, and negotiated the 1783 Treaty of Paris, which marked the end of the Revolutionary War.”
His words still hold true today.
12. Darren Rowse
Darren Rowse is the founder of ProBlogger, which teaches the art of blogging to beginners and experts alike. Read more about Darren’s story here.
One of the 3 traits we listed was “perseverance” – and it is so important, especially for those trying to make a living online by yourself – perhaps in the hopes of replacing your day job.
Expect the grind, and keep learning and improving.
13. Thomas Edison
Hopefully this quote will serve as a “light bulb” moment for you.
Yes, I made that joke.
14. Malorie Lucich
Malorie made this statement while working for Facebook in 2011 and it speaks to the value of all the things we’ve talked about – which ultimately build trust with your audience.
When people trust you, they want to consume what you produce and they are likely to share it with others.
15. Andrew Davis
Perhaps you noticed that we went back to the well again with Andrew Davis… This quote is one of my favorites.
Narrowing your focus and finding your niche is one of the toughest things to do, but it’s absolutely essential.
16. Chris Guillebeau
Chris Guillebeau is an entrepreneur and author of best selling books like The $100 Start-up. There are 26 letters in the alphabet, so who cares if plan ‘A’ doesn’t work out?
17. Paul Gillin
Granted, Paul Gillin probably isn’t the only person to ever say this. But the author of The New Influencers hits the nail on the head in a very simple way.
Putting yourself in the customer’s shoes can be an eye-opening exercise not only for your marketing and content plan, but for your business as a whole.
What about you?
Are there any quotes that have helped inspire you?
If so, please share it in the comments.