So, you have started a business and created a website. It has been months since you launched your website but you notice that your website is not gaining any visibility.
You are not generating enough traffic, and as a result, you are not making any sales.
What do you do? Where do you go?
If you are plagued with these problems and are looking for a means to enhance the online visibility of your website, these 5 easy-to-follow steps are a great place to start:
Offer Something New And Unique To Your Audience
There is no dearth of information online. Your website is probably not the first website to talk about the things you have talked about. It is not the first to offer something that you think is seemingly unique.
Your job here is to offer a fresh perspective, to blog about something new and different. Your job is to identify a product or service or article for a niche audience.
A great way to attain this is to research what’s out there.
Let’s say you have started a website on cuisines. You feel optimistic about it but your website performance is at an all-time low.
Chances are that you are not getting any traction because you are simply reiterating concepts and ideas that are already there.
There is a big market for the food industry but people who have found success with online visibility for their food website are the ones who have captured this market early-on.
To beat them, you need to give your audience a fresh perspective. Maybe something old, but with a twist?
So, here’s a list of what you should do:
- Analyse your competition.
- Identify what is missing or lacking in your competitor’s website.
- After identifying them, address these gaps in your website.
Optimize Your Website According To The Best SEO Standards
It is possible that your website is not complying with the rules of SEO. To break down this concept and make it simple for you, here’s what it means:
A great website is one that is SEO-optimized. If you want to grow your website organically, you must follow the rules of SEO.
In simple terms, SEO means search engine optimization. For any website to even stand a fighting chance at getting featured on page 1 of Google, you need to optimize the content of your website according to SEO rules and practices.
Since most of you may be limited by budget constraints, I will simply show you how you can use Google to help enhance your website’s SEO effectiveness.
Use Google To Optimize Your Website
Tool or no tool, Google is the best search engine to help you boost your SEO.
When you Google something, 50% of the cases, Google will show you a featured snippet as the one illustrated in the image below.
The featured snippet showcases information that most satisfies your Google search. Your goal is to write something so informative that your post appears as the featured snippet on a Google search.
Doing this will help you build your website’s online visibility as you are practically featured by Google on the first page of the search result!
After searching “most exotic food destination” on the Google search engine, Google automatically gives you search results for similar questions.
The snapshot that I have attached below best represents this:
Now, if you evaluate the corresponding search results under the “People also ask” section of this search result, you automatically get an idea of the questions that most people are asking on Google.
These corresponding search results drop-down represents the hottest and most trending topics that other people are actively looking for on Google.
How is this relevant?
It is relevant because it gives you an idea of what you can write about in case this covers your niche.
Now the next thing we will discuss is LSI Keywords.
In simple terms, LSI Keywords are automatic predictive texts that follows your search result query before you press enter.
Here’s an example of what LSI keywords looks like on your Google search results:
In the above image, Google automatically completes your sentence.
By simply typing “most exotic food destinations” in the Google search box, Google automatically suggests more results. These results are termed as LSI Keywords.
So, the LSI keywords for “most exotic food destinations” are:
- Most exotic food destinations in the world
- Most exotic food destinations in Europe
- Most exotic food destinations on earth
By incorporating these keywords in a blog post or writing a detailed piece addressing these LSI keywords, your website becomes SEO-optimized.
Now that you know how to use Google to help boost your SEO efforts, we will now move on to the next point.
Focus On Link Building
Another aspect of generating website traffic and increasing the online visibility of your website is through link building.
By enhancing the number of inbound links to your website, you will be able to increase the domain authority (DA) of your website. The higher the DA of your website, the higher are the chances of your website or blog post to feature on the first page of Google.
We all know that most people don’t go beyond the first page of a Google search result while looking for information.
And unfortunately, the odds are in favor of websites with a high DA.
This is why most websites struggle to enhance their online visibility. They have to wait months and months before they can enhance their DA enough to feature on page 1 of Google.
What this means is that their online visibility also suffers, no matter how informative or unique their website is.
This is why you should focus on link building if you want to increase the online visibility of your website in a shorter time period.
A great way to do this is to:
- Reach out to high DA websites in your niche and request an inbound link from them on a relevant blog post where your article or website or blog post can add value.
- Write guest posts for high DA websites in your niche where the article body endorses relevant links directing people back to your website.
You will be amazed at how this practice can help you boost your website performance.
However, the key here is patience and numbers. The more you reach out to relevant websites, the higher your chances of them agreeing to link back to your website.
Register Your Website With Google Search Console
Formerly known as Webmaster’s Tool, the Google Search Console is a unique and free service offered by Google.
With this tool, you can submit your sitemap and website for indexing on Google.
Once you have successfully indexed your website on Google Search Console, you’re making a public announcement of the existence of your website to Google. It also helps you stand a better chance at appearing in the Google search results because your website is now indexed and acknowledged by Google.
The key to success lies in promotion. If you don’t promote your own website, no one else will do it for you. A website that has more exposure on social media channels has a higher chance of enhancing their online visibility.
So, here’s a quick tip that actually works:
Promote your website regularly on social media. And while you’re at it, make sure that you follow the path of consistency.
Does your website have an online presence on reddit? Or LinkedIn? Or Instagram?
If it doesn’t, now is the best time to start.
You have reached the end of this article. To sum it all up, here’s a list of the key takeaways:
- Your website should focus on addressing the gaps left by your competitors. You should focus on solving a problem in your niche.
- Your website should be SEO-optimized. Using relevant keywords is the most organic tactic to boost the visibility of your website. And Google is a great place to look for keywords for free.
- You should focus on link building. You should focus on getting backlinks from high DA websites.
- Register your website and sitemap on various search engines. Google Search Console is a free Google service – make sure that you use it to index your sitemap.
- Promotion is key and social media is a great way for promotion. You know what I’m talking about.
Aditya Sharma – On a quest to help professionals across the world land their dream jobs, Aditya lives and breathes Hiration — an AI-powered online resume builder and platform to help job-seekers find their way in the treacherous job market — where he’s a Co-Founder and the unofficial CPO (Chief Problem-Solving Officer). He likes to code away his days and nights when he’s not busy disrupting the career space.
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