How To Write A Product Review In 2020

Written by Devin Sizemore

July 10, 2019

If you’re writing an article that requires one or more product reviews, it can be quite the daunting task. What if you’ve never used any of the products? What if you’ve never even heard of the brands you have to write about? It may seem intimidating, but writing product reviews can be really easy and I want to teach you how! 

There are a ton of reviews and articles about products available. I want to talk to you about how to not only write a product review, but how to make yours stand out from the rest. When you write a review, you may have to do a ton of research, but after reading this guide, the task won’t seem so overwhelming! 

Product Review Overview

how to write a product review articleWhen you’re writing a product review, the first thing you need to think about is the article in its entirety. What is the purpose of writing these reviews? It’s likely to give the reader a better idea of the product, brand, or business you’re reviewing.

This is why it’s so important to do thorough research when writing a product review. To make your review stand out from others people can read, you want to make sure you cover more information and let the readers know which product is the best overall or the best for value. 

Having a great overview will also help you break down what you need to write about and how much. You’ll read more about keywords and word count next, but the overview actually plays a major part in both of those things. 

Whatever product you’re writing about, make sure your reviews are honest and in-depth. Don’t place too much information into a sentence, as it can be overwhelming for the reader. Your main goal is to help them decide if they’d like to buy a product and, if so, which one would work best for them. 

Keywords And Word Count

Chances are, you’ve probably been assigned a main keywords, supporting keywords, and a word count to hit. Normally, you should be using your keyword at least twice in the article unless stated otherwise in your writer sheet (or order sheet). 

The main keyword is often required to be used in the first paragraph of the product review article. It may also need to be included in the SEO title, the headline one title, and in the meta description. 

Supporting keywords are going to be keywords that are in the similar field. If you’re writing a review for the best watches for kids, you may have supporting keywords like “smart watches”, “watches for kids”, or “analog watches”. 

Supporting keywords should be used one or two times each. Be sure when you’re inserting any type of keyword that it isn’t forced. You don’t want it to come across obvious or unnatural. Also, make sure it makes grammatical sense when you’re using it. 

Unless stated otherwise, you’re going to be able to add and revise keywords a bit. For example, if you’re main keyword is “top dog treat”, you’ll be able to change it to “the top 5 dog treats of 2020”. You can add some tweaks that still keep it the same when it comes to SEO but also makes sense when someone reads it. 


Another thing to consider when you’re trying to write a product review is the tone. Do you want to come across as a friend? Maybe your writers (or order) sheet states that you have to come across as an expert. If you combine the two, you’ve found the perfect tone for product review articles: the friendly expert.

What does it mean to sound like a friendly expert? You want to be friendly and personable to whoever is reading. The reader should feel like the article was written for them and only them. This is a way to get people to trust your review and they know you’re not lying to them just to sell a product.

But how can you sell a product with an expert tone if you know nothing about the product? Well, start doing your research. It doesn’t have to be hours of in-depth research, but you should be acquainted enough with the products that need to be reviewed enough to write hundreds of words about them. 

You can do this by writing informative and compelling statements in your reviews. You can easily make it sound like you’re an expert on the products you’ve never used before by using a certain tone. The tone is also a part of the article that keeps people reading and engaged, which helps to reduce bounce rates.  

How To Choose Products

what is a product reviewWhen it comes to how to write a product review, it’s important to know how to choose the right products. Sometimes, you’ll receive links to the products that need to be reviewed by the client you’re writing for. 

If this isn’t the case, you’ll likely have to find the products on Amazon. The easiest way to do this is to go to Amazon and do a search with your main keyword. Let’s use “kids watches” again for an example. You can search for kids watches on Amazon, and then on the left hand side of the screen, you’ll see star ratings. Click on the highest option of four or more star reviews. 

You’ll then see the selection of products are only the highly rated products, but how do you choose out of all of those options? I think it’s always a good idea to keep in mind that you want a highly rated product, but you also want a product with a ton of reviews. 

You may be required to list the products in a descending order, starting with the best product and going down from there. Find the product with the highest star rating and the most reviews. If a product has 2,000 more reviews than another, but has a smaller star rating, it is considered to be lesser than the one with the higher star rating. 


Structure is one of the most important ports about writing product review articles. If the structure is off, the entire article will be off and that leads to people reading articles that aren’t yours. So, what makes a great article structure for reviewing products?

Writer’s Badge

Most of the time you’ll receive a structure guide from the client you’re writing for, but you may not be writing for a client or you may not receive a structure guide. The first thing your article might need is what some refer to as a writer’s badge. A writer’s badge will include the main keyword, an SEO title, a headline one title, and a meta description of the article with a character limit of 156 characters. 


After that, you’ll want to put an intro. An introduction is where you hook the reader and tell them everything that they’ll be reading about below. Introductions are usually the shortest part of the article, besides the conclusion. They should be three to five small paragraphs and your main keyword should be used in the first paragraph.

Not only should the introduction hook the reader and be compelling, but it should also be relatable and easy to connect with. Readers should know by the end of the introduction that you’re an expert on the topic and that they’re reading a solid and honest review. 

Be sure to talk about specific brands or products you’ll be reviewing in the intro so the reader can know if the review is about what they’re looking at buying. Lastly, a great way to hook the reader is to make them feel like if they don’t read the entire product review, they’ll choose the wrong product or spend too much money. 

Rating The Product

When you’re writing a product review article, the body of your article will be the reviews themselves. Generally, you’ll want to know what the product is rated and add that to your reviews. To find ratings, look at the stars the product has on Amazon and put it into a fraction form, like 4/5 stars. 


The review is the main chunk of your article. Besides the buyer’s guide, which we’ll talk more about next, this is where the majority of your word count will come from. The review section is where you explain what the product is and why it received the rating it has. Write a few articles about what the product does and how it stands out from other products like it. 

Again, you may be required to put your reviews in a specific order, so make sure you do that when you’re writing so you can avoid revisions later on.

Pros And Cons

writing product reviewsPros and cons are a really important part of review articles. It helps readers decide if a specific product will work for them or not. The pros and cons list also breaks down the review for people that are just skimming the article. It shows some of the main features and setbacks that a product may have.

It’s a good rule of thumb to always write more pros than cons. When you do write cons, make sure they’re written in a way that doesn’t make the product look negative. Cons should be focused solely on facts about the product and not necessarily what a few bad reviewers have said about the product. 

Each pros and cons list should always be in a bullet point form unless stated otherwise. This breaks up the article for readers and makes it easier to read. Again, bullet points also make it easy for people skimming the article to find what they’re looking for. 

Key Features

Besides pros and cons, key features is another great part to add into every review. Key features should also always be in bullet point format unless stated differently by the client. One thing to keep in mind is to never have your pros list match your key features list.

This is a repetitive and unnecessary way to make a features list. Pros are great things about the product, features are just that… features. Think of key features as functions. What can the product do? Are there any specific things about the product that set it apart from other similar products.

Key features is also where you can list required features. For example, if you’re writing about a power tool, like a miter saw for example, you’ll want to state the battery amp power and the revolutions per minute in each key features section. 

If you are writing about kids watches, the include features like whether it is rechargeable and/or waterproof, color options, and if it includes games, a stopwatch, and GPS.This allows the reader to easily compare each product with the others you’re reviewing. 

All three of these bullet point lists should be detailed. Here’s an example of bad pros, cons and key features list. For the sake of the example, let’s continue to use miter saws as an example.


  • 15 amp motor
  • 3,200 RPM 
  • Durable
  • Comes with accessories
  • Great manufacturer


  • Horrible cutting action
  • People don’t like the color of the saw
  • Many reviewers have stated that the dust bag sucks

Key Features:

  • 15 amp motor
  • Cuts wood
  • 3,200 RPM
  • Powerful machine
  • Great manufacturer
  • Durable
  • Comes with accessories

If you don’t write many product reviews, you may not see what’s wrong with those lists. Let me show you how to write those same three lists, in a better way that will please your editor, client, and whoever is reading your article.


  • Powerful 15 amp motor
  • Fast cutting blade capable of 3,200 RPMs
  • Blade is made of carbide steel, making it durable and long lasting
  • Comes with an 80 tooth blade, dust bag, and blade wrench


  • Dust bag may not collect all the dust

Key Features:

  • Quick blade speed with a maximum of 3,200 RPMs
  • 15 amp motor
  • Comfortable handle with a trigger
  • Bevel adjusting knob on the front of the saw
  • Adjustable fence; perfect for several materials

See the difference? The lists are less vague, not copy and pasted between sections, and use facts and features instead of user reviews. Another thing to note is that only the first letter is capitalized, unless it’s an abbreviation. Don’t format pros and cons the same way you do headlines or headings. 

Product Line

Another thing you can add to make your product reviews stand out is a product line. This can be easily done if you’re reviewing a full brand. Let’s say instead of just miter saws, you’re specifically reviewing Dewalt miter saws. 

You can use a product line section to talk about products and accessories that Dewalt (or whichever brand) carries that would be great additions to the product you’re reviewing. Simply give a brief description of each product and let readers know how it relates to the product they’re interested in buying. 

Where To Buy

product review articlesSo, you’ve written a fantastic article reviewing a certain number of products. You’ve also probably linked the readers to Amazon or another affiliate site to buy each product. Including a where to buy section is a great feature that readers love! Again, using miter saws as an example, you can mention how they’re available at local tool stores or big chain stores but really focus on Amazon.

You can add in why you prefer to purchase products online rather than in person and what sets the product(s) apart on Amazon versus buying it in the store. Maybe it’s cheaper online or comes with a special warranty. 

Buyer’s Guide

You read above about how a buyer’s guide can easily help you reach your word count. A lot of writers may not even know what a buyer’s guide is, but if you find yourself writing product reviews, it’s absolutely essential. 

A buyer’s guide is a section of a review article where you help the buyer by writing about what to look for in a product before spending any money. This can include things like sizes, colors, brands, specific features, and cost. 

Writing the reviews before you write the buyer’s guide will make writing the buyer’s guide much easier. You’ll be well-versed enough in the product to know what people should be looking for when they’re shopping. 

Call To Action

For the end of the article you want to include a conclusion or final words of some sort. When you do this it’s important to talk about the best product you’ve reviewed, what makes it stand out compared to the others and why it’s the best of the best. 

Another thing you need to cover in the conclusion is a reference back to the buyer’s guide. Do this by stating a few of the most important things that a buyer should be looking for in a product before taking their wallet out. 

Lastly, a conclusion should have a call to action. This is a sentence or short paragraph that informs the buyer that they’re ready to buy a product. You can thank them for taking the time to read the article and wish them luck on whatever decision they make for a product. 


When it comes to how to write a product review, links are a pretty important part. Each product you list should have a link that guides the reader to a website where they can purchase the product. The website should be the same for each product, which is why using Amazon makes this process simple and convenient. 

You’ll have to include internal and external links. Depending on your client, you may have to require a specific number of each or at least be given a minimum amount of links to place in the article. 

Internal links are that of the site you’re writing for. An easy way to find internal links is to use articles from the blog section of the client you’re writing a review for. If you’re writing for a website like Long Tail Pro, go to their blog section and find articles that are relevant to what you’re writing about. 

Again, using the example of miter saw reviews, you could find an article about how to use a miter saw or projects you can make using a miter saw. Put yourself in the reader’s shoes and choose an article you’d want to read in addition to the reviews. This is a strategy done to keep bounce rates low on your client’s website. 

External links are any link of high authority that is relevant to your article. An easy way to check if a website is considered to be of high authority is to look at the address on your web browser. If you see a green padlock, it’s high authority and a trusted site; if you don’t see that, don’t use the link from the site you’re on. 

Another thing that’s important to keep in mind when finding external links is to not use websites that sell the products you’re reviewing. You’re not going to use a Home Depot link in your article about miter saws if you’re not writing for Home Depot; this is a conflict of interest for your client and should be a big no-no.  

Adding Videos

When you’re writing a product review, it can be an excellent idea to add a relevant Youtube video. This could be a video on how to use the product, an unboxing of the product, or a video telling you why they bought that product and the features it has. 

When adding a Youtube video into your product review article, check the video and the description to make sure they’re not trying to sell the product or linking you to anywhere but Amazon to buy the product. Another thing you may want to consider is the quality of the video. You don’t want to be linking your readers to a video with poor audio or video quality. 

Comparison Tables

If you’re reviewing more than one product, a comparison table will help the readers tremendously. A comparison table is something you insert and use to compare each product you’re reviewing. If you’re comparing 5 different miter saws, you’d list the miter saws along the side and key features along the top. This makes it easier for the reader to decide which product review they need to read about. I included a sample of one below: 

 Product Name Is it portable? Weight Cordless or Corded Where to Buy
Saw 1 Yes 27 pounds Yes Amazon link
Saw 2 Yes 46 pounds Yes Amazon link
Saw 3 No 60 pounds No Amazon link
Saw 4 Yes 30 pounds Yes Amazon link
Saw 5 No 74 pounds No Amazon link

It’s important when making a comparison table to use features that won’t have the same answer for every product. If you were writing the table above and they were all portable, you’d want to choose a different feature to use since there isn’t anything to compare within products that all have that same feature.


When writing product reviews, you’ll be seeing a lot of different prices. It’s a standard rule across the board to never mention prices. Your client or writers sheet (order sheet) may ask you to list the product prices, but that’s rare. 

This is one reason you may be asked to list them from most expensive to least expensive. You can easily do this without ever mentioning the price. 

Another reason you don’t want to mention the price is because it often changes. You don’t want to tell the person reading that a product is $20, and when they click the link, it’s $40. You’ll end up frustrating the reader and losing their trust. And you or your client don’t want to continuously change the article to match the listed price.

When it comes to product reviews you’ll notice that often products have the option to come with certain accessories or in different styles and colors. A lot of the time when this is advertised, not all of those options will be at the same price. 

You wouldn’t want to write an article about a kids smartwatch and tell people it’s $15 only for them to pick out a different color and the price increases by $5. Again, this is a rule of thumb (to not include product prices) to maintain the reader’s trust and not make any false promises. 

Final Words

By now you are ready and able to write an incredible product review. You’ve learned everything there is to know to create amazing content that will make your editor, client, and reader happy. Even writing this article, the structure you’ve read about has been partially used and can be applied to articles that aren’t even reviews! 

Remember to use the proper internal and external links and provide bullet lists when appropriate to help break up the chunks of text in the article. You might be required to use a writer’s badge and if so, now you know what that is and needs! 

If you use the tips and tricks in this guide, including hooking the reader in the intro and making sure to have a call to action in the conclusion, you’ll be set up for success! So, what are you waiting for? Get out there and write an amazing product review! 

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1 Comment

  1. Angel

    I am so glad i read this… kindly recommend a good table plugin for WordPress


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