Chances are that if you have a blog, you want it to get noticed by as many people as possible. In order for a website to become highly profitable, a solid and up-to-date blog is crucial. Unfortunately, just because you have a great blog, doesn’t mean it will be noticeable by everyone on the internet.
There are millions and millions of blogs on the web, so it’s important to get yours to stand out from the rest. This can be even more important if your blog has some of the same content of others.
So, what can you do to stand out from the rest? How do you get your blog noticed so that you can bring in more traffic and create potential customers?
Today we’ll be talking about 10 tips and tricks to do just that! Read on to find out what you can do to make your blog noticed by many more people!
10 Tips And Tricks To Get Your Blog Noticed
If you want your blog to be noticed online, you’ll have to stand out and use the tips and tricks listed below. Curating a blog can be stressful and overwhelming, which is exactly why the tips and tricks included are simple and some of the easiest ways available to help you bring in more traffic. Let’s get started!
1. Make Sure You Have A Niche
While it may seem easier to have a blog that covers several topics, it’s important to make sure that your blogs are focused on a specific topic. Think of it like an umbrella; you can have a blog all about dogs, but you may want to include other types of pets. What you may not want to write about is animals that aren’t pets or things like zoos.
Some people say that writing about a wider variety of things can bring in a wider variety of people, and they’re not wrong. You likely won’t be able to cover every single topic that people are interested in, so it’s best to write about what you know. If you have a blog about dogs, write about pets because the people visiting your website are likely pet owners, not zoologists.
This is crucial if you’re selling a product or service. Let’s say you own a company that makes pet clothing and accessories like leashes and food bowls. Having blogs that potential customers can relate to with knowledge that they find interesting can turn these people into real customers!
Writing about what you know helps people to trust you, especially since you’re knowledgeable on the topic. Whatever that topic may be for you, it’s important to make sure your writing is clear and that you know who your audience is. We’ll talk more about audience in a bit, but as soon as you find your niche, you’ll be on the right path to having a successful blog!
2. Have Quality Content
Now that you’ve got your niche, you want to make sure that your content is of high quality. When you have a blog, content is what keeps people around. Remember that having high-quality content doesn’t just mean the writing.
You should have amazing photography, great fonts, and easy to navigate web pages. If you have a blog with several posts, a search bar will be loved by your visitors. This makes everything much easier to find, which can make bounce rates lower.
Be sure to have quality content that pulls people in. Now more than ever are aesthetics important to businesses. People care a lot about what a business’ website looks like and it can play a large part when it comes to getting people interested in your blog or company. Having better quality content will also help make your site more SEO friendly; who doesn’t want that?
3. Take Advantage Of Social Media
If you don’t already, stop what you’re doing and do social media for your business. You might think people don’t want to see an Instagram account for your dog clothes and accessories, but let me tell you, using social media is an incredible way to draw people into your website.
If you choose not to use social media, you’re choosing to not take advantage of free advertising. People love following their favorite brands on social media, especially when they’re knowledgeable or witty! Make sure that your social media is kept updated daily, if not weekly. If you have a Twitter account, make sure to quickly tweet back your audience.
People are expecting immediate results nowadays, so gone are the times when you’re able to take several days to respond to someone as a business. This will help people feel heard, but we’ll talk more about that later on.
Since it’s safe to assume that you’re proud of the product or service that you have, you want to share it with as many people as possible; if not, you wouldn’t be reading this article. Social media is a great way for new customers to discover your brand, especially if you’re posting high-quality content that falls into their niche needs!
4. Use Guest Posting To Your Advantage
Another great way to get your blog noticed is to guest post on other high authority blogs. When you do this you’re reaching an entirely new audience that likely hasn’t heard of your product or service, but is within your target market. This also will help your authority increase in your specific field.
In order to see results from this, you need to make sure you’re guest blogging in the correct way. No one wants a guest on their blog that isn’t going to benefit them in anyway, which is why you should make sure that you can make a proper contribution as a guest.
You also want to make sure that the blogs you collaborate with have a similar market as you. You wouldn’t want to go on a blog as a guest that is based around different brands of motorcycles when you’re selling pet gear. Even though people that read that blog may have pets, they’re not your target audience.
Working with blogs that have the wrong audience is not only wasting your time, but the home blog’s and the reader’s as well. You can avoid this by doing your research to find the best person and blog to guest with. Writing as a guest on a blog can be fun and great for your blog as long as it’s done correctly!
A quick note: You can also have guests on your blog! Chances are that their audience wants to listen to what they have to say, no matter where they say it. It’s a great way to not only get your blog noticed, but you can help someone else in the process. It is important to know that you may have to have a bit of an audience for this to be effective. If you’re just starting out, consider being the guest, rather than the other way around.
5. Incorporate Videos
Not a lot of businesses use videos to their advantage. If you’re not, you should be in order to get more traffic to your blog! A lot of people are visual learners, which is where videos can come in handy. Especially if you have a product that you’re trying to sell, a video is a great way for people to see exactly how it works!
Videos are also a great way for people to see and hear you and your team. This allows you to easily connect with people. The audience loves to see who’s behind the product or service; it makes it more personal! If you have a service, you can make a video of the service being done, whether you have a cleaning company a ride share service. This is your chance to show people what you and your business can do and why they should choose you over someone else!
When someone is reading your blog post, they’re usually hearing their own voice. Hearing and seeing your voice will give them an entirely different view while they’re reading! Thankfully, you can make a Youtube channel and incorporate them right on your blog posts.
Start off slow if video is new to you, and remember to have high-quality content… no one wants to see your home movies.
Did you know that there is so much more to collaborating than just guest blogging? You can easily collaborate with social influencers or other people that have a large following in your field. This is a great way to get your blog noticed by tons of people.
So, how do you find someone to work with? Well, start by finding people in your market that have a large following on social media. If you own a company that sells pet clothing and accessories, reach out to popular Instagram accounts for people’s pets. Work out the details for a sponsored post and you’ll surely gain some attention to your blog and website.
You could also be a guest on someone’s podcast! This will help people hear your passion behind your product or service and it almost acts as a public interview! By actively putting yourself out there, you are bound to draw people in.
It is important to be very aware of who you’re associating with. Just like the right person could make waves for your business, the wrong person could sink you completely. Make sure they are reputable and have a good, trustworthy history in the field.
7. Be Engaging With Your Audience
Another thing you should do is be as engaging as possible. Not just with your audience, but with similar blogs. If you’re taking time out of your day to read someone’s blog post, feel free to leave a comment and mention yours. This means a lot to the author and also gives you an opportunity to put yourself out there.
It not only shows appreciation, but can help people find your blog as well. On the note of engaging with a blog post, if you get comments on your own blog, be sure to be responsive. If you have a company that has an account on Google or Yelp, which you should, customers will be able to leave reviews.
When a customer leaves a review, whether it’s positive or negative, it’s important to engage with them. Thank them for their time and purchase. Make sure to publicly right any wrongs so that other potential customers can see that you’re an honest business owner who cares about his or her customers!
8. Host Giveaways!
If you’ve ever taken part in a giveaway, you know how fun it can be! Hosting free giveaways is an awesome way to get people to your blog. Out of all the tips and tricks on this list, it’s likely the hardest to do.
Thankfully with a lot of work, comes a lot of pay off. You’ve probably heard the saying, “It takes money to make money,” and that’s true! Giveaways are incredibly effective when it comes to increasing traffic and building your audience.
With your awesome pet accessory company, you could put together a bundle and showcase it on social media. Tell your followers in order for them to enter they must be following the account and tag three friends. Make sure you remind them that it’s completely free and easy to do. You can give bonus entries when they share your post on their story too!
This is a great way to increase your audience and get followers on social media. When you have more followers on social media, you have more people who have access to your blog and your products!
9. Make Sure You’re Shareable
With that being said, you want to make sure that your blog and everything in it is very shareable. You can share your company’s post on your own account and encourage your friends and followers to do so as well.
You can do this by hosting a giveaway that we mentioned above, along with other incentives that are really up to you! Make sure you have options for your followers to pin your posts or save them for later.
When people do these things, they’re interacting with your post. You want to make sure that your interactions and traffic are close in numbers. You wouldn’t want 5,000 people to visit your blog and 25 people interact with a post. This is where having high-quality, updated content comes into play.
On the note of being shareable, it’s important to make sure all of your social media and your blogs are connected. Have links to your brand’s social media accounts on every blog post. You can also keep an updated link to your newest blog in your Instagram bio! As long as you keep everything cohesive and smooth, you’ll be keeping traffic around!
10. Be Honest
Honesty is key to owning a business. When you have a blog, it’s important to make sure your writers are sighting their sources and that you’re coming across as trustworthy. If you’re not, it can be fairly obvious and there are a plethora of examples of how companies have lost their audience and gone bankrupt over dishonesty.
It’s true that people love genuine people. If you want your customers to trust you and your team, show them who you are and a little bit of your history. Potential customers love to see where the product came from or how the idea was thought of! Shows like the Shark Tank thrive off this stuff. Don’t be afraid to use your past as a building block to be relatable to your audience!
Well, there you have it! Those are 10 of the best tips and tricks on the market on how to get your blog noticed. It doesn’t have to be stressful and expensive to gain traffic to your website. It just takes a bit of marketing on your part.
Don’t be afraid to sell yourself and promote your business regularly. It’s something you’re proud of and you’ve likely invested quite a bit of time and money into it. Remember to write high-quality blog posts that fall within your niche so that your audience sticks around!
Try being a guest on someone else’s blog, or sponsor a popular influencers post to get noticed. You’ve got plenty to bring to the table, even if you’re just starting out and don’t have an audience yet! Don’t be worried about your competition; just be focused on being the best you can be and you’re halfway there!