Learning how to get links to your site is simple if you don’t want to put in the effort to build links the right way. The web is littered with information about building links with shady methods, like using your own website network to link to its blog posts. Sure, these methods are simple, but they won’t give you the long-term traffic and audience-building effect you were hoping for.
The following processes are ones that will teach you how to get sites to link to your site without partaking in tactics for which Google might penalize you. Instead, our methods use white hat techniques to build a long-lasting, healthy backlink profile to help your site rank in search engines and grow an audience.
Why is Getting Links to Your Site Important?
According to Google, your site’s backlinks are essential to its ability to rank within its search engine algorithm, in addition to Google’s own ranking factors and the value of your content.
Backlinks are more than just a tool that appeases Google, though. They’re also an essential part of your overall business strategy, helping you establish your business as an authoritative source in your industry. The more other sites link to you – especially well-maintained, trusted websites – the more your target audience will begin to view your site as a trusted resource, too.
How to Get More Links to Your Website
Of course, you don’t want just any link to your site. You want white hat links, which means that you acquire the links through true engagement and audience building strategies, rather than forceful or shady tactics. White hat links have the potential to grow an audience organically and give you high-quality backlinks from authority leaders that naturally want to link to your site. These 10 techniques are white hat methods of link-building to consider as ways to get links to your website.
1. How to Get Links to Your Website Through Guest Posting
Guest posting is one of the best ways to score links for your site. Most websites that accept guest posts will include your author byline, usually with a link to your site, and will allow one or two links within the post. Create engaging content on an important topic in your industry that will entice the other blog’s audience to want to know more. Not only will you get quality backlinks from the post, but you might also gain some traffic from interested readers.
2. Offer Your Expertise
Help a Reporter Out (HARO) is an excellent way to establish yourself as an expert and get backlinks on high-authority sites. The site helps journalists and experts find each other for news and articles. You can respond to requests from journalists for industry-related topics as well as provide some helpful quotes and information. In exchange for your time, ask the journalist for a link to your site within the article. HARO only accepts journalists who work for authority publications, which helps you build a strong backlink profile.
3. Promote Research Studies
It’s not easy to do, but if you’re able to score some .edu backlinks, your site has a good chance of flying up on Google’s radar in a beneficial way. To do that, though, you have to form some type of mutually beneficial relationship with the educational institutions you’re targeting. One way to do that is to offer to promote the university’s research studies or news in a way that relates to your industry. The university will likely promote your content via links on its site or social media.
4. Create Something Valuable
When you have something valuable to offer your audience, you’ll automatically give yourself a higher chance of exposure. Helpful videos and eBooks, for example, can be share-worthy if you get them into the hands of the right people. Even a long blog post with tons of helpful tips for people in your industry can generate thousands of shares if it’s done well. More importantly, others will likely want to link to it as a resource on their blog posts!
5. How to Get Links to Your Site Through Authority Partnerships
Partnering with other authority sites in your industry isn’t a kiss of death for your site. Instead, it’s an invaluable way to get links to your site. When you link to other authority sites in your posts, you not only build your credibility, but you also can use it as an opportunity to build a beneficial partnership. The other sites will be likelier to link to your stand-out content, too, once you begin to form a presence online.
6. Partner with a PR Agency
Press releases are resources you should consider using to get some backlinks. If you’re not sure how to craft one or who to contact with your press release, you might consider hiring a PR agent to do the tough work for you. He can send your press release to the right bloggers who are likely to share the news about your company in a blog post or social media shout-out, link included.
7. Tap into Infographics
Infographics are becoming just as helpful as blog posts for people who don’t have the time to read over 3,000 words of content. These graphics give people necessary information with a layout that’s easy to skim. They’re also very share-worthy and others can link to them within their posts or link to your blog when they share your infographic on Facebook or Twitter.
8. Syndicate Your Blog Posts
Have you written share-worthy blog posts that aren’t getting a lot of traffic? Try syndicating them! Medium, for example, is a site where you can set up an account and write articles to publish. Syndicating your articles to authority websites with open contributions can give you more traffic and backlinks to your site via embedded links on your syndicated posts.
9. Get Links to Your Website Through Quora and Reddit
Quora and Reddit are two places that business owners and experts are tapping into to share their expertise. On Quora, you can search for questions related to your industry that you can answer. If you have any helpful blog posts, link to them in your answer. On Reddit, you can also answer questions or start your own topics with helpful information that links to your videos, posts, and other content.
10. Create a Source of Link-Worthy Data
Statistics are super important for blog posts that require authority research and facts. Blog owners often link to sources of statistics that can help back up their claims. You can create your own statistics source related to your industry, either by researching statistics yourself or creating a survey and providing the results on your site. You might even consider sending the link to the results as part of your press release to get more eyes on it and, potentially, more links to it.
Conclusion: How to Get Links to Your Site
It’s important to note that creating stand-out content is still the number one way to get backlinks to your site. Helpful content speaks for itself and others will want to link to it without you putting in extra effort for links. Keyword research is the key to getting traffic to your content and Long Tail Pro can help you find the best keywords to target for your long-form, exceptional content.