How to Find Little-Known Profitable Niches: A Step by Step Guide

Written by Devin Sizemore

October 20, 2017

Like many other Long Tail Pro subscribers, I struggled for the first few months trying to find solid, low-competition keywords that would allow me to build a profitable niche website. Nothing seemed to click, until I tried several surprisingly simple steps that lead almost every time to the quick discovery of many quality long tail keywords – and all within 10 minutes.

I’ll explain what I do every day in my businesses: using Long Tail Pro, sharing both a valuable seed keyword I discovered recently at random, and the steps you can easily follow to find and evaluate your own high revenue, in-demand long-tail keywords by using LTP.

One of the techniques I now use to seek out new niche possibilities (as suggested in the enormously helpful LTP University Video Tutorials) is to find items on the Best Seller list on Amazon. I first choose a broad department, then filter my search to 4+ stars, then to items selling for $25 to $50.

In doing this, I uncovered a total of almost 100 low competition, high search volume long tail keywords for a niche that you are welcome to exploit if you haven’t yet found a profitable product or category of products to promote. The product that won out after less than 10 minutes of searching was a fairly common kitchen item: a blender.

Steps to success.

  • So, here’s what I did to see if this niche would be worthwhile. After finding the product in abundance on Amazon, I created a new project in LTP called “blender.”
  • Then, I entered three seed keyword combinations: “blender,” “best blender” and “blender reviews” into the LTP Google Adwords Suggestions box.
  • I changed the “Max Results Per Seed Keyword” to 50 returns for each seed keyword combination and left all the other default filter options in place.
  • Thereafter, I hit the green Retrieve Adword Suggestions button.


  • A list of 150 keyword combinations appeared, ranging in search volume per month from 20 to 27,100 – and with Keyword Competitiveness scores of 17 to 54.
  • Wait.
  • I really only wanted keywords with a KC score of less than 30. So, I set one of LTP’s handy real-time filters to exclude everything over 31.


  • This cut the list way down, until I was left with a list of only 38 long tail keywords – all dealing with narrow niche variations on the topic of blenders.
  • But the KC was still an ultra low 17 all the way up to a KC of 30.

Pretty good for only 5 minutes of research so far.

  • But I needed more keywords if this was really going to work.
  • So, I tried a couple of other techniques revealed on a Long Tail Pro University video.
  • I first double-clicked the KC column head to reorder the list from lowest KC to highest KC
  • Then I clicked the blue “Get 20 Adwords Suggestions” button to the right of 5 keyword phrases that were low KC but relatively high volume; I could have easily clicked more and gotten a massive list of keyword variations.
  • That resulted in 93 excellent long tail keywords, ranging from KC 14 to 30.
  • And the search volume ranged from 10 per month to a mind-bending 3,800!

Next in line.

  • I needed to pare down the list a little bit by eliminating the low search volume keywords – the ones with only 10 visitors per month. Just not worth my time to write posts incorporating those keywords.
  • So, I set the last filter in place, excluding any keywords gathering 10 or fewer visits per month. That made a final list of 69 usable keywords – more than enough to get a site up and running.


  • I did a quick check of competitors with high search volume but relatively low Domain KC – under 25.
  • A glance at the rankings for “Best blender for crushing ice,” with a search volume of 480 and a KC of 17 told me that I could easily beat at least three of the sites currently on the first page of Google for that phrase.
  • And, if you can rank for a competitive keyword like that, you can measure up well against just about anyone with a Domain KC under 25.
  • NOTE: For an in-depth look at how to determine keyword competitivity and your chances to rank well on a particular page, watch this Long Tail University video.

So, that’s how, within 10 minutes, I uncovered a treasure trove of little known keywords. It’s a simple process that should at last unlock any brain freeze you’ve still got about finding competitive keywords.

I challenge you to try it right now! And visit the Long Tail Pro website now if you’re not already a subscriber.

Good luck!

About the Author

Don SloanAuthor and online entrepreneur Don Sloan has been using LTP successfully for 18 months to build 10+ microniche websites (two of which he has already sold for a tidy sum). When not building up or selling niche domains and websites, he’s either writing fiction or helping independent authors around the world achieve best-seller status on Amazon and elsewhere through two of his highly successful niche service sites: and both of which now rank well in Google thanks to LTP. Feel free to drop by, look around, and send him a note! Or, post a comment here and he’ll respond as soon as he can.

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  1. sufyan

    amazing and useful steps written

    great share


  2. Suraj

    Great guide, i am about to create a portfolio of small site, will use you tips in the process

  3. Adam Leo

    Great info i love it, I will try to follow this guide! Thanks for this.

  4. Prosper

    Great Post right here.

    Longtail pro as the name implies would definitely help anyone find low competition keywords and or niche easily and fast.

    I wrote a post about long tail pro earlier too.
    Great tool!

  5. Ron Mais

    Great info Don. I’m going to try it right now. I’ve been struggling in this area.

  6. Navin Rao

    Amazing tips Don, Finding good and profitable niches could be head scratching. As all the niches are so competitive.

    Long tail Pro is always being too helpful finding the long tail keywords and rank the websites easily.

    Have a great day ahead!

  7. Safe Milli

    Awesome post you have here,

    Personally, I consider this as an eye opener. I’ve been reading lots of articles on finding Lesser-Known profitable blogging niche, honestly I must confess your article really helped me to get what I’ve been searching for.

    Thanks this awesome piece!

  8. Ayo

    Finding Blogging niche can be difficult when you don’t know how to go about it but this post will go a long way in helping one find profitable niche like i just did and not just ordinary niche but long tail niche

    Thanks for this, Nice tips

  9. Alejandro rioja

    This is just an eye opening post. I will follow your deeply analyzed points. Thank you.

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