Updated March 15, 2022
There used to be a time when you would type a keyword in a search engine and 5 out of the first 10 results were complete trash. Now, when you do your research, you are finding more and more website owners that are doing things right. Keyword research is the first thing you should be doing before developing a content plan, and it’s imperative that you get this step right.
With Google becoming more and more selective in what information they give website owners, it’s critical that you are investing in the right tools to take your keyword research to the next level so that you can remain competitive.
In this post, we’re going to show you how to do keyword research step-by-step. We’re also going to be talking about some pretty cool ways you can use Long Tail Pro to find high-volume, low-competition keywords that can quickly skyrocket your website’s rankings.
The first 4 steps of this process are all about discovery. Once you have an initial list of potential keywords, the next steps are to analyze the keywords to figure out how easy (or hard) it will be to rank for them, and then to prioritize the keywords to decide where to start creating content.
Step 1: Make A List Of Relevant Topics For Your Business
Your first step is to simply brainstorm. Start your keyword research by coming up with general topics and generic phrases that might be associated with your business.
Here is a hypothetical example of businesses to get us started:
- Jack’s Sandal Shack — An online-only eCommerce sandal retailer
- Buy sandals online
- Buy men’s sandals
- Athletic sandal
Your list should be rather long. Write down anything you can think of related to your niche or business. If you are new to your niche or business, one of the best ways to think about topics and categories related to it is to search forums, like Reddit or Quora, to see what questions people are asking.
Your goal is to find your customers’ “pain points” — what problem they’re trying to solve with your product or service. This is where you can get more specific. For instance, Jack may think about people who want to know the “best men’s sandals for hiking.”
As you are writing down these ideas, think about the intent that someone would have when searching for something.
The user’s search intent is a very important part of keyword performance. Search intent is the reason why people perform a specific search. There are four main reasons that people search for things:
- Informational intent: want to know the answer to a specific question or more about a topic
- Navigational intent: trying to get to a specific page
- Transactional intent: browsing with the intent to buy something
- Commercial intent: investigating a future purchase; doing product research
Google has a great understanding of what people are looking for when they do a specific search, so you should, too! Consider the reason that people might be searching a specific keyword. Knowing search intent can help you to write and use keywords in a more effective way.
Step 2: Organize Keywords By Category
After thinking about intent, you will want to start pooling keywords like these together into different categories. For example, Jack could separate his terms into categories based on sandal style, best use for the sandal, and sandal trends.
Categories help you organize your keywords, so you can create silos of content. Silos are important not only to organize the way that you are approaching your ideas, but also to help you perform better on search rankings.
Search engines reward websites that have organized content categories. Indexing, finding context for content, and deciding what result to display are all easier for the search algorithms when your keywords and content is categorized.
Divide your keywords using the following outline:
- Group content by category based on topic
- Divide each group of keywords into subtopics
- Keep keywords in each subtopic and topic hyper-focused to that topic
- Try not to overlap keywords between categories
Once you have categorized sets of keywords, you can then start building pages for your website. Each category of keywords could potentially be a new page on your site – so you’re tackling keyword research, thinking of SEO, and starting a content plan all in one swoop!
Hang on to these categorized lists – they’re going to get a lot bigger soon! You may even want to start a spreadsheet to organize these categories or keywords in a more useful way.
Step 3: Find More Related Keywords
The reality is that you only know so much about your business, your audience, and the type of things you think people are looking for. Once you’ve exhausted your own brainstorming sessions, there are several free keyword planning tools that can help you uncover additional related keywords.
Related keywords can give your site greater visibility for terms people are searching for that may not be as apparent to you. For example, depending on the brands of sandals that Jack sells, a related keyword could be “why do men’s Sketchers arch fit sandals hurt” or “best OluKai flip flops for men.” These more specific, ‘long tail’ related keywords have lower competition and can be easier to rank for.
To find related keywords, you can use one of these tools:
Google Keyword Planner – A free tool that’s part of the Google Ads suite. All you need is a Google account to use this free tool. Once on the dashboard, select “Discover New Keywords,” enter a seed keyword, and a list of related keywords will be populated. You can view individual keywords or group them by relevance. You can also filter based on characteristics of the keywords; for example, Jack can filter related keywords by shoe brand or shoe style.
Google Trends – This isn’t a traditional keyword research tool. Google Trends shows how often a keyword is entered into Google over a given period of time. For example, it shouldn’t be surprising that the search volume for “men’s sandals” peaks in mid-June. Additionally, Google Trends can show you search volume by region as well as related queries sorted by increase in search volume. In other words, what queries are ‘trending’ in the SERPs! This tool can be helpful for planning timely and seasonal content and promotions.
Answer the Public – This clever tool uses the autocomplete data from Google and other search engines to generate a goldmine of keywords and topic ideas. Simply enter a seed keyword, like “men’s sandals” and let the magic begin! Using Answer the Public, Jack will discover that people are also asking things like “what men’s sandals are in style” and “how should men’s sandals fit,” which give Jack some great ideas for content!
Of course, in this point, you can also use Long Tail Pro and get not only ideas but also data and more value for these keywords.
Step 4: Spy On Your Competitors
Although you can’t access the Google Analytics of your competitors, you can definitely get a glimpse into which keywords they are targeting on any given page on their website. And this is going to be HUGE for you.
In years past, it used to be easy to see which keywords your competitors were ranking for; all you had to do was access their page source code, do a CTRL + F (find) for keywords and, voila, you had a plethora of information you could use for your own webpage on a similar topic. Today, you’ll be hard pressed to find many websites where this method still works. Many website owners have stopped adding keywords altogether to their SEO plugins.
I like using Long Tail Pro to spy and see what keywords my competitors are targeting on any given page of their website. Here’s how to do that:
Under Keyword Analysis (1), click on Competitor Keywords (2) and enter your competitor’s domain (3). Long Tail Pro will return a list of keywords (4) that your competitor ranks for.
There is a second place where you can enter your competitor’s domain (5) and Long Tail Pro will give you a quick analysis of the site’s authority (9) (10) and backlink snapshot (7) (8). This section will also tell you what range of keyword competitiveness (6) your competitor is capable of ranking for based on the strength of their site.
Remember, the more high-quality backlinks that your competitor has, the more authority their site has. When two sites are competing for the same keywords, the site with higher domain authority will win. That’s why it’s so important to keep tabs on these metrics on your own site — as well as your competitors’.
Step 5: Analyze Your Keywords
You likely have a pretty hefty list of keywords, terms, and long tail phrases at this point. Before you start throwing them into your content at random, you need to analyze them to see how easy or difficult it will be for your site to rank for them.
Using a paid keyword tool, like Long Tail Pro will provide you with in-depth analysis of the keywords you can up with and help you move away from abstract, subjective decision-making into a more objective, data-based mode.
To do this, return to Keyword Research (1) and select Manual Keywords (2). You can add up to 200 keywords (3), then hit Retrieve and Long Tail Pro will return an analysis on each keyword (6).
In the second domain field (4) where you entered your competitor’s domain, enter yours this time. This will give you your domain authority, backlink snapshot, and what keyword competitiveness you should be targeting (5). In the example below, Long Tail Pro suggests attempting to rank for keywords with a KC lower than the lowest of the two numbers, which is 25.
From here, you can start understanding the analysis of the keywords below (7)(8). For example, Jack’s primary keyword, “men’s sandals” has a super high monthly search volume of 110,000, but the keyword competitiveness is 46, which is far above Jack’s recommended 25. In other words, Jack isn’t going to be able to compete with Amazon, Zappos, DSW, Macy’s and the other major players in the online shoe biz. This tells Jack he needs to look at some of those more specific, long tail phrases in order to be able to rank on page one.
Step 6: Prioritize Keywords
By now you should have a huge, somewhat-messy list of keywords of interest. Most of them should be organized into “piles” according to their general category, and more than a few should be marked with priority scores based on the metrics Long Tail Pro used to analyze your keywords.
With these categories and rankings, you can begin to sort through this pile with page goals in mind.
Your first task is to locate the more-generic, less-specific search terms and separate them from the longer, more-specific terms. They will form the following two categories:
- “Head” queries that represent overarching topics or the most general version of a search, e.g.:
- Sandals
- Veterinarian
- Plumber
- “Long tail” queries that are looking for more specific information regarding a small slice of the overarching concept, e.g.:
- Women’s casual sandals
- Cat dental clinic
- Residential water lead level testing
As you might imagine, long tail queries and keywords are more vague and harder to cover at once. You may only have a few pages or even just a few sentences dedicated to each one, if at all. This is okay!
Long tail queries make up around 70% of the average search, meaning that you don’t have to have all of your bases covered to be considered useful to online searchers. You should, however, cater to the long tail queries that most closely match your specialization, area of interest, or typical clientele requests.
At this point, you are almost done with keyword research. This last stage is simply refining your lists and priorities by thinking about what search terms come from the highest-value traffic — i.e. analyzing user intent.
Look at your pool of prioritized keywords and try to decipher where on a buying journey the customer might be. For instance, someone may be searching “how to repair flip-flops” and not necessarily be looking to buy a new pair just yet, whereas someone searching for “best price on leather flip-flops” almost certainly is.
Cross-check your newly chosen prioritized keywords with the competition each category faces once more, just to know what you will be up against. Don’t throw anything out just because it seems like it could be harder! Just maybe put it off until later, or keep the challenge in mind when putting your hard-earned research results to use.
Suggestions on What to Do with Your Keyword Research Results
This section could fill a whole new guide, so let’s leave it at some quick suggestions for how to use your priority keywords:
- Inform site layout such as navigation, parent pages, and sub-page structure
- Dictate the verbiage of headers, metadata, page titles
- Develop a content marketing strategy to help you rank for priority keywords
- Refine your online word-choice habits on social media when making new pages or when generally leaving a digital trail online
- Refine your business model to more closely reflect the niches with the highest potential
- Start a pay-per-click (PPC/AdWords) campaign to get more inbound traffic data
- Create spreadsheets to help you assign a dollar value to ranking for a keyword-based on-site performance
- Look to social, local, or other search algorithm influencers
No matter what you do, always remember these three words: Measure, Adjust, Repeat. Because that is the best way to do keyword research and then make it really work for your site!
Your work with keyword research is never truly done because you will constantly be measuring your site
performance based on your keyword use, adjusting your strategy to pursue better outcomes, and repeating the process to make adjustments that help you pursue goals and push growth.
When you take the time to learn how to conduct keyword research, you are much better prepared to create a content plan that can be used to deliver content to your audience consistently and effortlessly.
Ready to start your keyword research?
Download our free template for the keyword research process, then sign up for a trial of Long Tail Pro.
Start doing keyword research and creating a content plan, then watch your rankings and conversions skyrocket!
Indeed a great post about keyword research.
It is true that keyword research is the very 1st step to target the right traffic from search engines like Google. I have seen so many people who never does keyword research and always keep themselves busy in writing articles on different different random keywords which is not good.
If We really want to get potential traffic which can converts easily then we must have to target the right keyword.
For a productive work, every expert suggest to target long tail keywords with having low competition. Because long tail keywords with low competition are easily to rank rather than short tail high competitive keywords.
I always use Google Keyword Planner to check the keyword search volume and Long Tail Pro for keyword competition score. I am glad that You have covered such an indepth article on keyword research.
Thanks for sharing it with us. 😀
It is great post about keyword research . It is written in simple way. I was wondering how it is written in simple way. I am amazed after reading this article how keywords research should be done and how important it is to rank your site.
Really impressed with this post and i must say this is a great share.
If We really want to get potential traffic which can converts easily then we must have to target the right keyword.
For a productive work, every expert suggest to target long tail keywords with having low competition. Because long tail keywords with low competition are easily to rank rather than short tail high competitive keywords.
I always use Google Keyword Planner to check the keyword search volume and Long Tail Pro for keyword competition score. I am glad that You have covered such an indepth article on keyword research.
Hello,You are an inspiration to me. Thanks for writing such an informational article, which clears my whole concept about keyword researching.Thanks a lot. Stay Blessed 🙂
I’ve been building niche sites since 2010. It’s definitely got a lot harder. Especially the ranking bit. My tip is if you’re building a site not based on an established business (like the dentist one mentioned) then find an easy niche.
There are still lots of niches where it’s not too hard to get ranked for high volume keywords.
Just stay away from finance, property and the other biggies.
Good suggestions! There is a lot of opportunity out there. You just have to be willing to research and find the gold nuggets!
This is really amazing article and finding super keyword is not an easy task, I love the feature Rank Value in LT which let me know which keyword I should choose for my affiliate site
That is really helpful when prioritizing one keyword over another.
Great and thorough article. I also like sites such as answerthepublic.com or soolve.com to help with my keyword research. The LSI Graph one is great one that I think it still not as well know so glad to see it made your list. I would say to not only prioritize on user intent but also on volume of search and looking at the actual outputs on multiple search engines to see how yours would position. I did a video series myself on this and have included the link to the playlist on my youtube channel under website.
Good suggestions!
Use Long Tail Pro, bought it when first released and couldn’t work without it. Recommend to any service that needs to make keyword related videos
Nice!
I think too many people underestimate the power of both Google webmaster tools combined with LongTailPro. I love finding the high impression data in the analytics and then drilling down on that keyword group within LTP to know exactly what content needs to be written on a page. It’s a powerful 1-2 punch that generates great results.
That’s a great way to do keyword research and incorporate it into your content to rank well.
Keyword research is one of the most important and competitive market now. Everyone need to spend most of their time to do keyword research. I have been a user of long tail and it helps me to get many profitable keywords 🙂
Thanks, but what would you recommend for fitness niche? We are working on this site allot, but optimizing for fitness industry is really really HARD.
Most of sites use high quality PBNs which are as well expensive.
So what would you recommend?
The ideal keyword research should include a combination of short and long tail keywords. Ignoring long tail keywords might result in site losing chunk of users who are searching for long keyword for your products and services
Thank you for this great post. I’m just having a problem with keyword. For example, if there is a need to include stop words to make the title natural but my chosen keyword has no stop words.
What a through guide on keyword research….thanks..
Selecting right keyword is a half win..
So it is really important to do it right.
Thanks LongTailPro
-Abhishek
I have never tried LLT but I think it’s time for a purchase, really worth the money. I’ve also launched a fresh new blog and there’s competition, so I need to find keywords my competitors aren’t targeting, especially long tail keywords with a low number of searches. I think it’s a good start with such keywords, as I need to build an audience before I can target root keywords.
This detailed blog post actually helped, thanks!
Keyword research is one of the most important issues. Successful bloggers always use the best keywords. You can rank on Google without any backlink if you have selected perfect keywords. Long Tail Pro is one of the leading keyword research tools. Finding the most profitable keywords will be really easy if you use Long Tail Pro.
Every year significant change is happening in the blogging industry.
Main change always happens in keyword difficulty and how we conduct keyword research.
we can’t do it as we did in 2015.
Thanks for this fantastic guide.
Thanks for these suggestions! Keyword research is so important yet many bloggers neglect to do it. In addition to SEO, keyword research helps those who get the majority of their traffic via social media. It helps them write content their audience is interested in reading.
I found number 7 especially helpful: User intent. That is what it’s all about now with Google.
Thanks again.
Lisa
In fact, I think you cannot rely on anyone Keyword Research tool as such because, in the long run, the search behavior keeps on changing and also fluctuates from country to country. Keeping all options open for a global traffic and targeting for the maximum possible targeted keyword phrases should be the aim for the keyword research phase.
Instead of focusing on only the keywords recommended by keyword research tools and Adwords also concentrate on the possible psychologies of users from various geographic areas unless you are concentrating only on a very particular area where only the language and slang of that place concerns for the search of that site. Online users from different places, of different age groups and the various educational backgrounds, think differently and use different language and jargon.
Instead of focusing on only specific fixed key terms we should work to keep the possibilities of a wider circle of permutations and combinations of key phrases open for the site. The analytics data, in fact, can give a proper meaning of what searches are actually taking place countrywide.
Anyways, very informative article. Delivers some great points to light…
which keyword planner is good for kw researching? there are many tools that tells different searches about keyword.
Simply marvellous! Thanks Longtailpro your information for keyword research is really helpfull.
Great Strategy, This is great article for beginners.Really thanks for your effort.
I’ve used Blogger for about 18 months now and built up a good ranking withing the parent blogging world. However being technically challenged I’m too scared to try self-hosting…and the links you mention seem to all be WordPress related. My question – if you were me would you sit tight or bite the bullet?
The informations are wonderful. Probably the best article on keyword research I have gone through. Thanks for the resources.
Wonderful information! I have pointed out and planning to go through the steps. I feel lucky having Long Tail Pro in my bucket. I think keyword research is 80% of a project. I will share my case study. 🙂
Keywords research is the most important factor of an SEO campaign. 50% of the ranking depends on the selected keywords and these techniques can help to choose the best keywords for one’s business.
Wonderful article. Thanks a lot for sharing it.
Can someone tell me, what tools to search for keywords that can be used for free?
Thanks for the guide. I was looking for the ways for researching the tools. I got this. There are many things are mentioned which are helpful for me. Thanks once again.
Thanks for sharing these amazing tips. I want to add one more tip for keywords research for SEO. PPC Ad headlines are the good source of extracting the main keywords and utilizing them as they already generate traffic and have good CPC.
Well,Great list you are shared.It’s very helpful to plan a keyword. Your sharing blogs always helpful in my work place.
Its a wonderful post and very helpful, thanks for all this information. You are including better information regarding this topic in an effective way.Thank you so much
Hi,
First time on your blog and I liked it.
What if I have a site which has no blog, usually happens with small business sites, then how to target long tail keywords. I do have to stick to what the business offers than look for a long tail keyword.
Is it that long tail is for only for blogs and not for business sites?
I use Long Tail Pro Tool and it is very useful.
Keywords are still a ranking factor but we can rank for a keyword even if we use it once in our content. But for that, we have to write an amazing content. Planning for keyword research should start from low competition high volume strategy. Then goes to search terms, monthly search term, long tail keywords for your primary keyword, LSI keyword (semantic), keywords in title, slug, description, headings, etc. Overstuffing keyword could have a bad impact on the ranking.
A great blog piece! Very educational and good to go back to SEO basics every now and then and learn things from afresh. I’ve passed this along to my team to read.
Cheers
Stanley Robbins
Great !!!
This information will be more helpful for me as i creating my own website.
Please keep sharing such blogs.
Thanks a lot..
long tail pro keyword it helpful fot us thanks great work
I’m going to read this. I’ll be sure to come back. thanks for sharing. and also This article gives the light in which we can observe the reality. this is very nice one and gives in-depth information. thanks for this nice article
You’re welcome, glad you enjoyed reading our article.
Truly this article has helped me a lot. I wanted to know a few hacks which would help me brainstorm some high-quality keywords with low competition and which would get me some decent traffic to my brand new website. And I totally loved the keyword research tools you mentioned! I would totally want to use longtail someday!
Thank you Roy. Great to hear your feedback.
Super post! Very useful recommendations for keyword search. It’s so important to start your business or writing a post with the search for the right and popular keywords!
Best article on Keyword Research I have come across. Thank you for sharing such a nice post.
You’re welcome, glad you are enjoying a blog posts.
Thanks for sharing such great knowledge it proves to be of great help for beginners like me.
Thanks for the useful steps. I usually pay good attention to how actively plugin is maintained & how often plugin supports questions are answered in the forum.
Thanks for sharing this great post! This is very informative and helpful. Keyword research is one of the most significant steps and you post has really helped me understand it.
Keyword research is one of the most crucial parts of SEO. Your post has explained it very clearly. It is very informative and well written. Thanks a ton for sharing
Are quora and answerthepublic.com suitable to reach people queries?
This is one of the best article that I have seen. I am using your tips and tools Hope this will help me.
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I have learned many things, it’s a good blog post that helps me how to increase my SEO keyword level. Thank you, sir, for your great post.
Very well written article on how to do keyword research as Keywords are the main key to SEO
Its been awhile since I have used Long Tail Pro. Might be time to fire it up again and try some of your suggestions here! Thanks for this and thanks for updating it back in Dec.
This is an amazing blog post. I have gathered some information on this post. Thank you for your post.
Hi, thanks for sharing great information about Keyword Research. this article is very helpful.Recently I am using Google Keyword Planner for Keyword Research.
I am trying to ace this keyword research thing in beauty niche and since then improving, thanks to your post. 🙂
Very nice post. I just stumbled upon your blog and wanted to say that I’ve really enjoyed browsing your blog posts.
Thank you, keeping popping back for new posts.
Nice tips to research the keyword for seo campaign..
I am a digital marketing expert and using the Ubersuggest and google keyword planner to research the keyword….
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Nice article 🙂
Nice tips to research the keyword for SEO campaign…
A rich article on keyword search
Thanks for sharing this information such nice information
i am very weak in kw searching. I ll try your method
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i think this is the best method i have seen so far online
Content is the King…..keyword is the backbone of the content….unique content can make your website different from your competitor……awesome post.
Thanks for sharing
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Good article you’ve shared here. Content still remains the king and keyword research helps in creating great content.
That you for sharing this one.
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Very thorough, love this guide. I use ubersuggest all the time, also like to use long tail keywords.
Long tail pro has been my favorite tool when it comes to keyword research. I generate tons of free traffic from search engines using this tool. This is a great tutorial for content developers. It’s been very helpful to me. Thanks for sharing.
There are many things are mentioned which are helpful for me. Thanks once again.
very helpful, great job
Thanks for sharing these amazing tips. I want to add one more tip for keywords research for SEO. PPC Ad headlines are the good source of extracting the main keywords and utilizing them as they already generate traffic and have good CPC.
Really Brief information about keyword research… Now, It will help me a lot to do keyword research for my website.
Your research is very detailed. Just know you have gotten a new blog reader. Thanks for sharing once more
Thanks for bringing up this article
When I started blogging in 2012, I was a complete noob at keyword research but now I have access to sites like yours, it helped me achieve good organic traffic. Thank you 🙂
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Hi,
Thanks for sharing information. Really your website article is very nice.
Again Thanks
I confused about keyword research. Today I read this blog now and I have cleared my all douts.
Long-tail Pro is my favourite tool when it comes to keyword analysis. Using this method, I create tons of free traffic from search engines. This is a great content developer tutorial. It was very helpful to me. Thank you for sharing
This is one of the best article that I have seen. I am using your tips and tools Hope this will help me.
Thanks. Glad to know that you find our post useful. Good luck on your work!
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You’re welcome. Glad to know that you find this post informative. Goodluck on you work!
Long Tail Pro remains the best tool for keyword research. I have compared the featured with other rival keyword research tools on the net, and Long Tail Pro beats all of them in features and performance. Thanks to the creators of this great tool.
Can Longtailpro be used to discover KGR keywords (keywords with little to no competition)? Using the formula developed by Doug is too stressful for me.
Great suggestions. Thanks for your time and consideration
Your article is very useful for me
The informations are wonderful. Probably the best article on keyword research I have gone through. Thanks for the resources.
You’re welcome. Glad to know that you find this post helpful. Goodluck on your work!
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Keyword research is the base of SEO, and without it You’ll fail at content marketing via SEO.
It can turn the game upside down if you know how to do proper keyword research.
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Hi, thanks for sharing great information about Keyword Research. this article is very helpful.Recently I am using Google Keyword Planner for Keyword Research.
Keyword research is the base of SEO, and without it You’ll fail at content marketing via SEO.
The informations are wonderful. Probably the best article on keyword research I have gone through. Thanks for the resources.
thankyou
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It is great post about keyword research . It is written in simple way. I was wondering how it is written in simple way. I am amazed after reading this article how keywords research should be done and how important it is to rank your site.
I started my blog in July 2018 and I use most of the long-tail keyword. I can see my blog is consistently growing. The number of visitors is increasing day-by-day. I am one of the regular readers of Longtailpro.com. Thanks for providing amazing information with us.
Thanks for sharing all of your experience
This is one of the best and brief articles, I’ve fount on the internet about keyword research.
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I’m using ubersuggest and Google keyword planner for best keywords.
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You’re welcome. Glad to hear that you find our article helpful. Good luck on your work!
This is really amazing article on keyword research and finding super keyword is not an easy task, I love the feature Rank Value in LongTail Pro which let me know which keyword I should choose for my affiliate site
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Glad to hear that you find our post helpful. Goodluck on your work.
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