Updated August 2018
Are you not earning the income you thought you would be from your website? It may be time to learn how to earn using Google AdSense. It doesn’t matter how long your blog or site has been on the web – or how much of a beginner or expert you are – you can learn how to make money with Google AdSense by understanding how it works and how to maximize your money-making potential with it.
Although AdSense is one of the simplest advertising platforms to learn, that doesn’t mean there aren’t a few tricks up its sleeves that can prevent you from making good money. This guide will answer your questions and get you started on the road to passive income from your website.
What Is Google AdSense?
Google AdSense is, in its simplest form, a form of website monetizing that pays you for others viewing and clicking on advertisements. When you visit a blog, you may see advertisement blocks in the header, sidebar, or footer. They aren’t always Google AdSense ads, but the program continues to be one of the most popular advertising platforms for website owners.
AdSense does have some strict rules when it comes to participating in the program. But, for those who are willing to learn the ropes and want a form of passive income – that is, one that makes you money without you actively trying to earn money – it can be a legitimate, simple way to monetize a site.
Who Can Use It?
Anyone who is at least 18 years old and owns a website that meets the program’s standards can sign up to make money with AdSense. In other words, your site must have original content that isn’t violent, hateful, or adult-oriented in any way. Otherwise, most website owners can qualify for the program, even if their site is brand new.
How to Make Money on Google AdSense
So, how does Google AdSense work to make you money, exactly? There are two ways that you can earn money from placing AdSense ads on your site:
- Clicks: You get paid for people physically clicking on the advertisement and connecting to the advertiser’s website.
- Impressions: You get paid for the number of page views your page or post with the advertisement gets.
You, the publisher, can log into your AdSense dashboard and generate a code that takes into consideration the size and type of ad you want to place. AdSense technology is smart in that it shows your visitors ads targeted to their interests. You place the code where you want it to appear on your site and Google will take care of the rest. Since your audience sees ads focused on their likes, they’re more likely to click your ads, which makes you money.
Even when your audience doesn’t click, you earn money with impressions, but not nearly as much. The more page views your post or page with the AdSense code has, the more money you’ll make. Therefore, for AdSense to make you money, it’s a good idea to have a loyal audience, top-notch content, and excellent Search Engine Optimization (SEO) techniques in place, which we’ll cover in a moment.
Importance of Keyword Research
Good SEO practices help pull people into your content to increase your pageviews. The backbone of SEO relies on awesome keyword research. When it comes to Google AdSense monetization, all keywords won’t give you the same opportunity to make money.
The trick is to find high-paying keywords through targeted keyword research. First, you need to know your audience and the keywords they might be using to find content like yours. If you own a custom furniture business, for example, your customers probably search for things like “handmade furniture” or “customized furniture.” Understanding your customer gives you an idea of keywords to target and content to create that will interest them.
Then, focus on creating content that will not only allow you to target your keywords, but will also keep your audience growing and coming back. When you use the best keywords for your audience, your website will rank higher in Google and get more hits. When your pages and posts with AdSense ads gain more traction, they make you more money with the ads. Long Tail Pro is a tool that helps take the guesswork out of how much you can make by finding profitable keywords for you.
Importance of Ad Placement
You may think you can stuff ads anywhere on your website to earn money with AdSense, but haphazardly placing ads can have an adverse effect on your monetization. The best place for your ads depends on your website design and business, but here are a few important points to consider.
- Are your ads taking over your site? Placing too many ads can be a turnoff for your visitors and may cause them not to return. And, it makes your website look unprofessional, which is the last thing you want.
- Are your ads helping your reader? AdSense ads shouldn’t only be placed for monetization; they should also interest your reader and feel inviting. Place them in areas where your audience’s attention is likely to be drawn to as they visit.
- Does your visitor have to scroll or dig to find ads? If so, you aren’t optimizing the placement of your ads. Optimally, you should have at least one visually-appealing ad code above the fold of your site. In other words, your audience shouldn’t have to scroll at all to find it.
How Much Can I Earn with Google AdSense?
How does Google AdSense work to make you decent passive income? That depends on how much you put into it. You can make more money with clicks than impressions, but clicks usually are more difficult to come by than impressions. Advertisement click payments also differ per advertiser; some pay more than others for each click.
To earn as much as possible from AdSense, utilize proper keyword research to draw visitors into your optimized and engaging content. Also, play around with ad placement. Try one set up for a month and then switch to another the next month until you find the optimal ad placement for your website.
Things to Avoid
What is the use of Google AdSense if you don’t use it correctly? At best, you won’t make money. At worst, you can get banned from using AdSense!
For the best results, keep track of your ads. It doesn’t happen often, but you could fall victim to click abuse, which happens when someone else continuously clicks your ads to abuse the system. If you have a sudden increase in clicks, you should look at your site stats to see where the abuse could be coming from. Notify AdSense via e-mail if you think you’re the victim of suspicious behavior.
Also, be sure not to click your own ads. This is against the AdSense policy and Google will eventually catch you. Similarly, don’t ask your friends or family (or colleagues, internet acquaintances, or your network) to click your ads because that can ultimately get you banned, too.
Conclusion: How Does Google AdSense Work?
As you can see, Google AdSense is a great way to earn a passive income online, but only if done correctly. Keyword research is one of the most important things you can learn to move your income from AdSense from cents per month to more. Instead of doing all the work yourself, consider using a tool like Long Tail Pro to track keyword competitiveness, calculate profitability, and more.