How Does Google AdSense Work? Here’s How to Use It

google adsense

Updated January 29, 2019

Are you not earning the income you thought you would be from your website? It may be time to learn how to start earning using Google AdSense. It doesn’t matter how long your blog or site has been on the web – or how much of a beginner or expert you are – you can learn how to make money with Google AdSense by understanding how it works and how to maximize your money-making potential with it.

In fact, Google AdSense is one of the most popular advertising platforms available because it’s relatively easy to learn.

But, that doesn’t mean you’re going to be able to sign up and get started using it right away. In fact, if you’ve never used Adsense before, there’s quite a bit to learn before you’ll be able to run ads on your website.

For starters, before you run your first ad, you’re going to need to have your website approved by Adsense. This can be tricky for some website owners, however, but by understanding what Adsense is looking for, you shouldn’t have any trouble getting approval.

And only then will you be able to place ads on your website and begin generating a passive income.

It’s also important to understand that earning an income with Adsense takes a lot of hard work. Building a profitable website is also a long process. It takes time. So, you’re not likely to see any instant results.

But, rest assured that by running Adsense, and slowly improving your website, over time, you’ll be able to generate a passive stream of income from your website.

In the following article, we’re going to go over the ins and outs of Google Adsense, as well as answering some of the most commonly asked questions about using the platform. So, to begin, let’s start out by explaining what Google Adsense actually is.

What is Google AdSense?

Google AdSense is, in its simplest form, a form of website monetizing that pays you for others viewing and clicking on advertisements. When you visit a blog, you may see advertisement blocks in the header, sidebar, or footer. They aren’t always Google AdSense ads, but the program continues to be one of the most popular advertising platforms for website owners.

AdSense does have some strict rules when it comes to participating in the program. But, for those who are willing to learn the ropes and want a form of passive income – that is, one that makes you money without you actively trying to earn money – it can be a legitimate, simple way to monetize a site.

Who Can Use It?

Anyone who is at least 18 years old and owns a website that meets the program’s standards can sign up to make money with AdSense. In other words, your site must have original content that isn’t violent, hateful, or adult-oriented in any way. Otherwise, most website owners can qualify for the program, even if their site is brand new.

How to Make Money on Google AdSense

So, how does Google AdSense work to make you money, exactly? There are two ways that you can earn money from placing AdSense ads on your site:

  • Clicks: You get paid for people physically clicking on the advertisement and connecting to the advertiser’s website.
  • Impressions: You get paid for the number of page views your page or post with the advertisement gets.

You, the publisher, can log into your AdSense dashboard and generate a code that takes into consideration the size and type of ad you want to place. AdSense technology is smart in that it shows your visitors ads targeted to their interests. You place the code where you want it to appear on your site and Google will take care of the rest. Since your audience sees ads focused on their likes, they’re more likely to click your ads, which makes you money.

Even when your audience doesn’t click, you earn money with impressions, but not nearly as much. The more page views your post or page with the AdSense code has, the more money you’ll make. Therefore, for AdSense to make you money, it’s a good idea to have a loyal audience, top-notch content, and excellent Search Engine Optimization (SEO) techniques in place, which we’ll cover in a moment.

Importance of Keyword Research

Good SEO practices help pull people into your content to increase your pageviews. The backbone of SEO relies on awesome keyword research. When it comes to Google AdSense monetization, all keywords won’t give you the same opportunity to make money.

The trick is to find high-paying keywords through targeted keyword research. First, you need to know your audience and the keywords they might be using to find content like yours. If you own a custom furniture business, for example, your customers probably search for things like “handmade furniture” or “customized furniture.” Understanding your customer gives you an idea of keywords to target and content to create that will interest them.

Then, focus on creating content that will not only allow you to target your keywords, but will also keep your audience growing and coming back. When you use the best keywords for your audience, your website will rank higher in Google and get more hits. When your pages and posts with AdSense ads gain more traction, they make you more money with the ads. Long Tail Pro is a tool that helps take the guesswork out of how much you can make by finding profitable keywords for you.

Importance of Ad Placement

You may think you can stuff ads anywhere on your website to earn money with AdSense, but haphazardly placing ads can have an adverse effect on your monetization. The best place for your ads depends on your website design and business, but here are a few important points to consider.

  • Are your ads taking over your site? Placing too many ads can be a turnoff for your visitors and may cause them not to return. And, it makes your website look unprofessional, which is the last thing you want.
  • Are your ads helping your reader? AdSense ads shouldn’t only be placed for monetization; they should also interest your reader and feel inviting. Place them in areas where your audience’s attention is likely to be drawn to as they visit.
  • Does your visitor have to scroll or dig to find ads? If so, you aren’t optimizing the placement of your ads. Optimally, you should have at least one visually-appealing ad code above the fold of your site. In other words, your audience shouldn’t have to scroll at all to find it.

How Much Can I Earn with Google AdSense?

How does Google AdSense work to make you decent passive income? That depends on how much you put into it. You can make more money with clicks than impressions, but clicks usually are more difficult to come by than impressions. Advertisement click payments also differ per advertiser; some pay more than others for each click.

To earn as much as possible from AdSense, utilize proper keyword research to draw visitors into your optimized and engaging content. Also, play around with ad placement. Try one set up for a month and then switch to another the next month until you find the optimal ad placement for your website.

Things to Avoid

What is the use of Google AdSense if you don’t use it correctly? At best, you won’t make money. At worst, you can get banned from using AdSense!

For the best results, keep track of your ads. It doesn’t happen often, but you could fall victim to click abuse, which happens when someone else continuously clicks your ads to abuse the system. If you have a sudden increase in clicks, you should look at your site stats to see where the abuse could be coming from. Notify AdSense via e-mail if you think you’re the victim of suspicious behavior.

Also, be sure not to click your own ads. This is against the AdSense policy and Google will eventually catch you. Similarly, don’t ask your friends or family (or colleagues, internet acquaintances, or your network) to click your ads because that can ultimately get you banned, too.

Conclusion: How Does Google AdSense Work?

As you can see, Google AdSense is a great way to earn a passive income online, but only if done correctly. Keyword research is one of the most important things you can learn to move your income from AdSense from cents per month to more. Instead of doing all the work yourself, consider using a tool like Long Tail Pro to track keyword competitiveness, calculate profitability, and more.

Facebook Text:

  1. Optimal ad placement is key to making the most with Google AdSense.
  2. Did you know: Keyword research can take your AdSense earnings from cents to hundreds per month when used properly!
  3. It’s against Google AdSense guidelines to encourage others to click on your ads. Learn what else can get you banned: https://longtailpro.com/how-does-google-adsense-work/
  4. What good is keyword research if you don’t have engaging content to keep your visitors on your pages? Create engaging content and watch your Google AdSense earnings increase.
  5. Is Google AdSense worth your time for monetization? Find out how it can help your business when used correctly.
  6. Google AdSense makes you money from both clicks and impressions. They can both be good money-makers, but you have to learn how to make the most of them first. Here’s how: https://longtailpro.com/how-does-google-adsense-work/
  7. How much can you really make from Google AdSense? It all depends on how much work you put into it! Learn how to use keyword research for your benefit: https://longtailpro.com/how-does-google-adsense-work/
  8. Are you placing too many AdSense ads on your site? They could be hurting your chances of making money.
  9. Good SEO practices and keyword research do more than just bring new visitors to your site; they’re also the key to winning with Google AdSense!
  10. Do you know how not to use Google AdSense? Find out what to avoid so you can make more money from ads.

Frequently Asked Questions About Google Adsense

Google Adsense is a wonderful platform that allows publishers and website owners to easily monetize their websites.

Because of how simple it is to use, Adsense has become wildly popular in the online world. However, many people might still have a few questions on how to use Adsense properly. Below, we’re going to look at a few of the most commonly asked questions about the Adsense advertising platform.

How much does Adsense pay per 1,000 views?

There are many factors that will influence how much Adsense will pay you per 1,000 views. However, one of the biggest contributing factors will be your CTR or click-through rate. This is the percentage of your website visitors that actually click on an ad from your site.

Now, as we’ve mentioned, Adsense pays you either for clicks or simply for views, which are also referred to as impressions. Adsense pays you by what they call your CPM, which is your Cost Per Mille. In other words, your CPM is how much Adsense will pay you per 1,000 impressions.

Again, your CPM will fluctuate depending on a number of factors. However, regardless of the niche that you’re in, the average CPM is usually between $1 and $1.5 per 1,000 impressions.

As you can see, Adsense doesn’t pay very much per impressions. Therefore, to generate more income, you’ll need to try and improve your Click Through Rate (CTR).

How does Adsense pay you? How can I withdraw my money?

Like we’ve already mentioned, Adsense pays users either per click or per 1,000 impressions. Your revenue will be calculated by the Adsense user interface and shown to you in real time so that you can monitor your earnings.

Adsense allows its users to withdraw their earnings once a month, as long as they’ve reached the predetermined payment threshold of $100.

Here are the steps required to withdraw your earnings from your Adsense account:

  • Step 1

Start by signing into your Adsense account and navigating to the Adsense homepage.

  • Step 2

Click on the “Home” tab, if you haven’t already, and then select the option for “Payment Settings”, which should then display your payment settings on the screen.

  • Step 3

Select the option that reads “Add New Bank Account”. This should give you the option to “Add New Form of Payment”.

  • Step 4

Here, you’ll need to enter the required credit card or bank account information, which will include the account holder’s name, as well as the brand number, routing number, and the account number.

  • Step 5

Make sure to double-check your account information, and once you are satisfied, click “Save” to save the information that you’ve entered.

  • Step 6

You’ll now be required to wait between 2 to 5 days for Google to make a test deposit into your bank account. This test deposit can range anywhere between $0.15 to $1.10. Once you’ve received the test deposit, note the exact amount that you’ve received.

  • Step 7

Sign into Adsense once again, select “Payment”, and then “Payment Settings”, which will bring you to the settings screen.

  • Step 8

Here, you should now see the option to “Verify Test Deposit” by entering the exact amount that was deposited into your account. Then, click on “Submit” to verify your account information.

  • Step 9

Now, as soon as your Adsense account reaches the threshold of $100, your earnings will automatically be deposited into your account once per month.

How can I increase my Adsense earnings?

We would all love to design cheap websites, run a few ads on them, and just sit back and watch the money roll in. But the truth is that earning revenue by using Adsense takes a lot of hard work and dedication.

That’s not to say that it’s impossible to run an extremely profitable website. In fact, there are plenty of people who earn a full-time income just from selling ad space. However, earning a substantial amount of money from any one website is a lot of work.

Keep in mind that Adsense mostly pays for when people actually click on your ads, as opposed to simply viewing them. Therefore, to increase your Adsense revenue, you’re going to want to get people to visit your website and then start clicking on ads.

This is where the challenge is. It’s not always easy to get people to click on ads, especially when most of us know exactly what an ad looks like.

Fortunately, there are a few things you can do, which should be able to increase your earnings.

Here, we’re going to look at a few tips to help increase your Adsense click-through rate to boost your income.

First off, make sure that you’re not running too many ads on your site.

There’s no better way to alert visitors of ads than by plastering your header, sidebar, footers, and content with them. It’s ok to run multiple ads on your site. Just make sure that you’re not overwhelming your visitors with ads.

When your visitors feel overwhelmed, they’re not very likely to click on anything at all.

It’s best to always place at least two ads throughout your blog post content. And, since Google displays targeted ads, they’re likely to run ads that are relevant to the blog post’s content. This further entices people to click on your ads since they will be similar to what your visitor is already reading about.

Experts recommend placing your first ad directly after your first or second paragraph, and the other one after the entire post.

We also recommend that you use both text and image-based ads on your site. This allows more advertisers to be able to bid on the ad space, which should increase your overall Cost per click.

Finally, it’s important to dig through your stats to see where your ads perform best. You can use the Adsense interface to see where your traffic is coming from and what they’re doing on your website pages. Use this information to your advantage to find out where you’re performing well and where you can improve.

How can I get Adsense approval?

Although any person with a website can use Adsense, many people find themselves struggling to get Adsense approval. This often leads them to believe that there is something wrong with their site or its content. However, many times, they’ve simply forgotten one of the key checkpoints that Google Adsense is looking for.

Below, we’ll go over a few simple tips to help you get Adsense approval in no time.

To begin with, make sure that you’ve purchased a custom domain name for the website that you’re planning on using with Adsense.

Your website also needs to have a few specific pages on it. This includes having an About page, a Contact page, as well as a privacy policy and terms and conditions page.

Although new websites can get Adsense approval, it’s best if they have somewhere between 10 or 15 clean, well-written blog posts.

Using copyrighted images or material is another sure-fire way to quickly get your website rejected by Adsense. Therefore, make sure to only use free images or images that are labeled for reuse by their creator.

If you do have images on your website that have been copied and pasted from Google, it’s best to go back and delete them from your blog before submitting your website for review.

Lastly, make sure that you’re using a clean website design. Also, check and ensure that your header, sidebar, and footers look clean and professional, and as long as you follow the tips we’ve mentioned here, you should easily be able to get Adsense approval for your website.