Google Adwords Keyword Planner Changes

Keyword Planner Changes

Some of you may have heard about a new update to Google AdWords accounts where low-spending AdWords accounts show ranges of keyword volume instead of specific numbers.

It’s important to point out that this change does NOT affect all users – most of the LTP team have no ad spend, and none of us have encountered this issue. It’s actually unclear right now whether this is going to be rolled out to all low-spend AdWords accounts or not, and when these changes would occur. Because we do not know how widespread the change will be, we are working on a long-term solution to this problem so that even unaffected users do not need to worry about future issues.

Here’s an example of what this update to AdWords looks like:


We have two solutions for this Google AdWords issue going forward, one short term and one long term.

Quick Fix

We’ve actually already rolled out a quick fix for this new AdWords issue. Basically, in the short term, for those users who are experiencing this issue, you will see your keyword data show up like this:

LTP adwords fix

The volume ranges shown in LTP will reflect the ranges shown in your individual AdWords account, and you will still be able to use filtering and sorting. Obviously, this solution isn’t ideal – the ranges in many cases are too broad to be particularly useful for KW research.

Still, we figured that it made sense to roll out a short-term fix so that the affected users still at least get data that makes sense while we work on the longer term solution.

Also, once again, this issue does not affect all users – so if your LTP seems to be working as usual, you probably don’t have to worry about this AdWords update at all.

Eventual Solution

Our medium-term solution to this issue is that we’ll start paying for a service that provides us with updated Google AdWords data along with search volumes, and we will display this information to users rather than requiring the use of individual AdWords accounts.

Note that we already made a similar change with the Majestic update – previously users needed to enter their own Moz credentials to get Moz metrics. Since the Majestic update, not only do we have better data, we no longer require user to have a Moz/Majestic account and API key.

We are working on removing the need for users to use their own AdWords accounts in the same way. Instead, we intend to retrieve search volume data by relying on a third party service.

Hopefully this post answers most of your questions about this new AdWords update.




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