We all want to be wise about how we spend our money – particularly when it comes to advertising and marketing your business.
Interestingly enough, some of the most effective marketing tools are the ones that cost the least.
You’ve certainly heard how powerful “word of mouth” advertising is – when someone shares their positive (or negative) personal experience with someone they know. What you may not realize is just how impactful other online reviews from people you don’t know can be.
According to a 2014 survey by BrightLocal, 88% of consumers read reviews (usually 10 or more) and 88% of consumers report that they actual trust reviews online as much as personal recommendations.
If you aren’t collecting online reviews for your business, we’re going to share a simple strategy for how you can start. But first, take a look at the infographic below which illustrates the amount of trust consumers place in various forms of marketing:
Infographic by Flowtown.
Notice that 2 of the top 3 trusted mediums are reviews/recommendations from friends, and then reviews that are left online.
Assuming you are selling your own product or service, this really isn’t something you can afford to overlook.
Here is a simple strategy for getting more online reviews for your business:
As much as we’d like to believe that most people will love us so much that they’ll both remember and take the time to circle back and share their feedback – it usually doesn’t happen that way.
Look no further than Amazon, who has millions of reviews for their enormous catalog of products.
They understand that people have to be reminded to review the products they receive.
As an Amazon shopper, I’ve seen quite a few of these kinds of emails over the years:
Likewise if your business needs more reviews and testimonials, you have to proactively and (ideally) systematically ask for them.
This is something we’ve started doing with our own business, through a service called Review Trust. Basically, we integrated it with our Clickbank check out, so after people purchase our software, they automatically get an email from us a couple weeks later asking them to review the product.
When they do, we display those reviews on our blog so people who are considering Long Tail Pro can read what recent buyers have to say. (Notice the Review Trust widget in the bottom corner).
Prior to this, we’d get a random testimonial here or there – but we certainly didn’t have a system in place to ask people to review our software.
Since we’ve automated the process about a month ago, we’ve already received over 60 reviews! (most of them very positive)
How To Get Started
While we’ve found a system in Review Trust that makes things very simple to automate and display on your website, you certainly don’t have to use it to make this work.
If you have an email system or CRM where you manage buyers and tag them appropriately, it could be as simple as adding a review request to your auto-responder series.
From there, send them to a free survey tool like Survey Monkey and ask about their experience.
These simple steps should provide you with a number of solid reviews to add to your website, and give you an opportunity to get constructive feedback and follow-up with customers who aren’t so happy.
Best of luck in your business!