Start your Friday off right! After a couple of weeks off for the holidays, we are back to it.
Here is our Friday Short Stack of articles, tools, and insights that we’ve come across over the course of the week and thought you might find them helpful.
- I’m sure you’ve heard a lot about “local SEO” and what it means to your business. Greg Gifford reminds you to keep things in perspective and look at the big picture. Work on being a “jack of all trades” in 2015 and not just focused on one specific technique.For instance, make sure your site is mobile friendly, have an updated and relevant Google My Business listing, and try to make sure your customers are reviewing you online since these reviews are more and more prominent in Google searches.
- If you are a blogger by trade or someone who creates niche or “authority” websites for the purpose of making money, I have something you’ll find interesting. While there are many ways to monetize, one way I’d not considered was “renting” your content to big brands.Written.com provides the service, which could be like the Match.com or content marketing. Basically rather than a brand hiring a writer to create original content, the brand looks for content that you’ve already written and posted that is performing well and then they lease that content from you. The idea is that it minimizes the risk for the brand, because they know that the content already works and gets traffic. The service is free to bloggers, and you get paid when you get a lease deal for your content.
- Here is another great resource for free stock photos for your website or business: Life of Pix – they have hundreds of images to use, personally or commercially and I personally used one just this week. Feel free to look around and see if there are any images that fit your needs. The quality is certainly top notch.For instance, here is the most recent photo posted (courtesy of Leeroy)
- I read a great article over at SorryforMarketing.com this week. It set out to answer the question “should your company blog” which we firmly believe that “yes” you should, in most cases. The author, Jay Acunzo, gave a great analogy about blogging for your business that should provide motivation to those who are just getting started:“Building an audience is like pushing a boulder up a hill. Yes, you can ask 10 people to each try pushing it one at a time, but it’s MUCH more effective if all 10 push together at the same time.
Similarly, the value of a blog is how much work each post does for you in aggregate. You want a collection of content that all has staying power and continues to drive traffic down the road. Some posts will get only a few views initially but continue to receive a few hits every day for weeks or months thereafter. Others get a lot of traffic initially, then zero next week. Still others get almost no traffic organically but might be highly effective when emailed or shared on social, acting as sales-enablement content or fodder for social follower growth.
So every time you get a moment or the motivation to blog, rather than obsessing over one article’s results that day or week, think of it as an opportunity to continue building the base of a more powerful whole.”
I’d recommend reading the full article here when you have a few minutes to spare.