When your company needs a bit of a creative touch, finding a blog writer is a must. Blogs can help your business in numerous ways and are often used to help drive sales. They can reduce website bounce rates, pull in traffic, and more. This is why you want to make sure that you have a high-quality blog writer.
You want someone with experience and who can deliver you the required blog posts you need with a quick turnaround. Because this process can be a bit difficult, I have included 12 ways you can find a writer, including both unique and traditional ideas! I hope that this will make the hiring process much easier and help you find someone that is easy to work with. Lastly, we’ll talk a little bit about how to find the best writer for your website.
12 Ways To Find A Writer
We are first going to be talking about traditional ways you can find a writer. These are tried-and-true methods you can use. I’ve also included six new methods that you can use to find a writer. Let’s get started.
If you’re looking for a popular freelancing platform to find a new writer, Guru is one of the top freelance platforms today. They have millions of members and make it easy for both freelancers to find jobs and for companies to find employees. Like most freelance sites, you’ll be able to easily post a job, interview candidates, send out job offers, and more.
You’ll be able to do everything you need right from this website. This includes communicating with the freelancer, sending out blog post jobs, and receiving the finished product. Guru is great because you can also search for specific writers based on things such as their work history or the amount they charge per hour.
Similar to Guru is Upwork. Upwork has a lot of the same great features that Guru has such as easily posting jobs, communicating with potential hires, sending and receiving files, sending payment, and more. One thing that’s unique about this website is that the freelancers are rated.
You can see what people who have hired them have to say with public reviews, a star rating system, as well as a job score out of 100. Upwork is a place where you can have specific qualifications and find writers that meet those needs. Everything is conveniently in one place and easy to navigate.
3. Writers Access
A not so well-known option is Writers Access. If you’re looking for a freelance blog writer in the United States, you may want to give this website a try. On Writers Access, you’ll be quickly and easily connected to capable and professional blog writers. Writers Access allows companies to price things a little differently than other freelance websites.
It is more-so based on the difficulty of the job you’re posting and what quality you expect. If you’re looking for immaculate and professional blog writers, this might be a site that’s worth your time.
4. Pro Blogger
Pro Blogger is unique to this list as it isn’t a website used by freelancers. Think of Pro Blogger more as a job posting website. You simply post your job online, complete with all the details and needs that are required of that job. Then, Pro Blogger will send out the job posting to several freelancers.
You post the price you’re willing to pay in the job posting and you will quickly receive applications. It is then your job to find which writer will meet the needs of the project. If you don’t have a lot of extra time to try to find the writer yourself, you may enjoy Pro Blogger because it finds qualified candidates for you.
Another popular option is a website by the name of Contently. Contently is well known for its high-quality content creation that comes from freelancers on this platform. You can also find other services on this website platform.
They offer things such as content strategy services, enterprise content marketing, and a wide creative network. Companies such as Dell, Walmart, and Google trust and use Contently. While it is mentioned that it may not be the best option for small business owners, it might be worth a try.
One of the best options for people looking for content and a quick turnaround is Textbroker. Not only does this platform make sure that you have access to plenty of qualified and professional freelancers, but they are also known for providing reputable freelancers. There is a base pay that is charged depending on the type of service you’re looking for. It’s easy to use the platform and they make it easy to learn things such as how to buy articles and how to price your content.
7. Social Media
Now onto the more unique ways that you can find writers for your blog. Starting us off is social media. Whether you’re looking on Twitter, Facebook, Tumblr, or anywhere else, social media platforms are bursting with creative people. You can either use social media to find a blog writer or post on social media that you’re looking for one.
Because there are a lot of scams online, you may have people a little hesitant at first, but after showing them that you’re a professional yourself, looking for a professional writer, things will flow easily. This is a safety precaution that will benefit both you and the writer. You could even find someone who can write high-quality blogs and promote them on their social media accounts, this is a great way to reach more traffic and extend your audience (and help a great writer out too!).
8. On Your Own Team
Another great way to find a blog writer is to look within your own team. Chances are you have some very talented people around you. Hiring from within shows that you’re attentive to your team’s skills and that you like to give opportunities when they are available. Another great thing about looking within your own team is that you know their work ethic and what you can expect from them.
Your team already knows your company, making it much easier to get more thorough blog posts. Hiring a freelancer is a great alternative, but if you have someone who is an expert on what they’re writing about, that is a great avenue to take.
9. Use Your Comment Section
If you already have a blog, you’d be surprised at how many amazing writers are in your blog’s comment section. This is one of the easiest ways you can find writers. Hiring someone who already reads your content has a number of great benefits. They likely already know your content, are invested in your brand and will give you the perspective of what the audience would like to hear. The only downfall of this is that it can be a bit time-consuming. You’ll have to go through the comments of your blog and find someone who is not only talented at writing, but who will also work best for your needs.
10. Ask An Expert
Whether you’re a small company, just starting out, or have a niche brand, you can find amazing bloggers by asking the experts. What does this mean? You can approach others in your field who hire people to write their blogs for them. If you approach them with respect, confidence, and honesty, they likely will be very willing to help.
Using an expert can also expand your online audience and you’ll be able to trust their advice. One tip when it comes to asking an expert is to find someone you can make a deal with. If you find someone who has the skills you’re looking for and you have the payment or online presence that they are looking for, you’ll be a great match.
11. Guest Bloggers
Whether you’re on a tight budget or not, inviting guest bloggers to your blog is a fantastic way to find high-quality writers. If they already write for a blog, you’ll know that they are capable of creating amazing work. When someone guest posts on your website, they’ll likely promote it on their blog, which will bring in more traffic and potential long-term readers.
It is important that when you do this, communication is very clear of what is expected and allowed from the guest poster. You wouldn’t want to hire someone who uses the opportunity to heavily promote their brand. This can take your audience away from you, especially if they write about similar topics.
Partnering up with a guest blogger is a free way to get high-quality blog posts, hearing from a new perspective, gaining members of their audience, and freeing up your time to spend on other important tasks.
Last but not least, you can approach content creation agencies to find blog writers. I understand that it can be difficult to create a large amount of content that is SEO-friendly. This is why hiring a content creation agency may be your best bet. There are a ton of amazing benefits to doing this.
You’ll see your content produced in a short amount of time, you will have professional writers producing high-quality content, you will free up your own time, you will save money, and the agency will manage the entire process. While it may initially cost a bit more, you might end up saving money in the long run, as you do not have to pay for content that you do not like.
5 Tips On Finding The Best Writer
Now that you’ve read about 12 traditional and modern ways to find writers for your blog, I wanted to include some tips to find the absolute best candidate possible. You can apply these tips to not only help you find an awesome writer but a possible long-term employee. If you have room to grow in your company, this can be a great opportunity. Let’s talk a bit more about the top five tips on finding the best writer that meets your needs.
1. Work History
Just like any other job, you want to look at their work history. This can give you an idea of what type of content they have experience writing. You’ll also know that they’re capable of producing high-quality content. Many of the websites listed above give you the opportunity to easily communicate with potential hires.
During this process, you can ask for a sample of their published writing work. Platforms such as Upwork will show you reviews from past jobs, making it easier to find the best writer for your needs. With that being said, just because someone does not have an in-depth writing history, doesn’t necessarily mean they aren’t a great pick for you. This leads us to the next tip.
2. Sample Post
A very popular step to finding the best writer for your blogs is by requesting a sample blog post (or giving them a trial job). Take one of your upcoming blog posts that isn’t on a short time constraint and ask applicants to create an article for you. This is a test run that allows you to see what they’re capable of. It is highly encouraged that the sample post is a paid assignment, as nobody likes to work for free.
If you do this for multiple applicants and give each one a different topic, you’ll have several blog posts ready in no time on top of finding amazing writers! Many people give smaller projects as test posts. Treat this like you would a normal assignment, allowing both you and the freelancer to see how things will work and what is expected of each other.
3. Pay A Fair Rate
Again, just like any other job, pay a fair rate. Ask yourself if you would want to do your job for half the salary you’re making now. Probably not. Many people pay between $0.02 per word all the way up to $0.10 per word. That being said, pay a rate that is within your budget and that includes any fees that may need to be taken out by a platform that you’re using.
Often times, freelance websites will charge a percentage per job or “milestone.” If a website charges the freelancer a 10% fee and you post a project for $50.00, you will be paying $50.00, but the writer will receive $45.00. It’s also important to note that you may want to budget for the average. If you ask a writer to complete a piece that is 5,000 words long and it takes 7,000 words to meet the requirements (and have great-quality content), expect to pay your writer that extra $20.
Another great tip when it comes to finding an amazing writer for you is to find someone that is versatile. If you hire a writer that can only write about one subject, it can be harder for them to meet your needs. Finding a talented writer than can produce content based on nearly any topic you give them is a must. This will save you from the stress of finding a new writer for every topic you need to be written about.
You will also save time trying to find someone as well. This also makes it better for the freelancer. Writing about the same topic day-in and day-out can drain someone. When somebody is drained, they might start to produce lower-quality content. Switch it up every once in a while to meet both your’ and the freelancer’s needs.
5. Willing To Grow
Lastly, find someone who is willing to grow with your company and your blog. Hiring new people can be expensive. This is exactly why you want to find someone who can work for you long term. In some instances, you may only need a handful of blog posts written, but this still applies to you. Let’s say you hire someone to write three blog posts.
You don’t need them regularly, but if you end up needing future blog posts written, you will already have a quality freelancer available. On the topic of finding writers who are willing to grow, you may want to find someone who grows as the content does. If you hire a writer and give them 2,000-word blog posts every day, ask if they want larger projects. Like many other tips from above, this benefits both you and the freelancer.
It isn’t an easy task to find a high-quality and professional writer. To avoid wasting your time with mediocre freelancers, use the tips and methods listed above. This will save you time, money, and unwanted stress. You may also want to consider hiring more than one writer depending on your workload.
It’s important to produce blog content regularly to stay in the rankings on Google and to keep the traffic coming in. I hope that this guide helps you to not only find yourself an amazing writer but someone who can grow with your blog and produces great content.