The following video is a snippet taken out from our Long Tail University Course. Here we share a follow up to our on-page SEO tactics and dive a bit deeper with a two part video on how to create good content titles and a few good content examples to boot.
If you have a hard time writing on a particular subject, don’t fret. There are plenty of writers out there that have a hobby or are passionate about the subject you need content for.
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And here are a few additional examples on how to create great content worth viewing. Get a better idea on how to craft your articles:
The Number One Rule On How To Create Good Content.
Answer the question the searcher is probably asking!
This is by far the most important. If you don’t answer their question quickly and thoroughly, you’ll lose them. Here’s an example:
Suppose someone is searching for “best hunting knife.” What’s that searcher want?
- To see a bunch of different hunting knives
- Information on the actual products
- Tips, detailed recommendations, and other information for buying
- What choice you personally made when looking for a hunting knife
- Where they can buy
Kind of see what I mean? If you ACTUALLY answer the question, readers will stay on the page longer, scroll down further, and take action. If you’re really doing your job well, they may even give you their email, become a fan, or buy something from you. Obviously, to find good keywords, you’ll want to use a keyword research tool like Long Tail Pro (we’re totally not biased).
Additional elements of good content:
Tone
No matter what kind of site you run, your default tone should almost always be that of the “friendly expert.”?
Here’s what that more or less looks like:
- Friendly and conversational
- But extremely informed and very knowledgeable
- Invested in readers getting their problems solved, like a friend would
This works in nearly every niche and market, with the possible exception of larger or super-niche B2B markets.
Style
Your style should have a couple key elements:
- Consistent across your whole site?
- Consistent with your industry (e.g. jargon, design elements, content platforms, content types)
- A+ grammar and punctuation
Virality
Even the most boring articles can get some shares. The best way to write content that both targets a keyword and can get shares is to simply create different meta data for each platform.
Plugins like SEO by Yoast make this super easy. Make sure your “boring” keyword is in your H1 tags, URL and search meta data, so Google likes your article. Then, make sure your social metadata contains an awesome shareable title?.
Remember, you get more than an advanced keyword research software when you become part of of the Long Tail Platinum community.
Our team spends countless hours on testing cutting edge SEO strategies, keyword research, niche selection, and site optimizations so you don’t have too.
Sign up to a FREE 7 day trial at Long Tail Pro today. Long Tail University is available for free with an annual subscription to Long Tail Pro.
