Have you been dying to find out how your competitors are raking in truckloads of profit — when you aren’t?
I don’t blame you.
Considering how costly and time-consuming it can be to run a successful ecommerce store, you can’t help but want to skip forward to the moment where you’re reaping thousands worth of monthly profit.
The good news is, getting people to buy from your online shop isn’t rocket science at all.
According to Matt Janaway, the Founder of Marketing Labs, “You don’t need wads of cash to have a profit-generating ecommerce business. You just need some of the tried and tested strategies (and mindsets) that seasoned marketers are using, and you’ll start enjoying bigger profits.”
If you’re sick and tired of seeing your crappy sales figures and are hoping to learn tried and tested ecommerce tips that can help increase your profit, then allow me to share with you some strategies that you can use.
Let’s hop right in.
1. Automate Your Tasks
If you aren’t careful with how you run your ecommerce business, you will find yourself hiring more people needlessly.
Don’t do that.
Only hire when you absolutely need to. Otherwise, the amount you’ll spend for the extra manpower will only nibble on your profits.
If you find yourself getting overwhelmed with mundane tasks, find a way to automate them. You’ll be surprised at how doing so can skyrocket your productivity and your profit at the same time.
After all, there are countless ways to increase your profits — reducing your operational costs is one of them
Just by lowering your costs — which is something that you can do through automation — you’d be able to rake in more profits.
Thankfully, there are online tools that you can use for ecommerce automation.
For those in the dropshipping business, one such tool is Oberlo, a plug-in designed to make dropshipping easy with just a few clicks.
For example, as an ecommerce owner, you want to make sure the products you’re thinking of promoting are of good quality and come from reliable, legitimate suppliers.
Instead of doing your own research to know if the supplier is reliable, Oberlo does it for you.
It provides statistics-based insight so you can decide more carefully about the products you’ll add to your store.
Oberlo monitors suppliers and ensures their credibility. It marks, for example, manufacturers as “Verified” if they have consistently performed outstandingly, as seen in this product screenshot:
When you’re convinced and ready to add the product, with just one click, Oberlo automatically adds the products to your store, including their information.
2. Have a Blistering Web Page Load Speed
Having a speedy web page loading time is critical. Know that you’ll lose more than half of your customers if your website loads longer than two seconds.
Also, for every second delay, you reduce your conversions by 7%. Depending on how much your business is making, this can easily translate to hundreds or even thousands of dollars in lost revenue.
To improve your website’s load speed, here’s what you can do:
a. Do a Speed Check
PageSpeed is a tool you can use to check how your site performs when it comes to loading time.
The tool is free, requires little effort, and yields results in just a minute.
b. Optimize Your Website’s Images
For your pages to load faster, you may need to compress the images on your site and to adjust image sizes — without compromising their quality, of course.
You can do that by using online tools, like Optimizilla.
Using the tool won’t take much effort: Upload your file, Optimizilla compresses the image, and then download your optimized photo in a matter of seconds.
3. Featured Product Reviews
Did you know that 95% of customers read through product reviews before buying?
These reviews don’t even have to be rated with five stars. Four-star reviews can influence them to click your purchase buttons.
Reviews have never been more essential to gaining profit in today’s information age. If you don’t showcase them, you’d be hard pressed to sell your products. Shoppers, after all, rely on reviews to judge your credibility.
To get your initial product reviews, you can ask your suppliers if you can add the positive reviews they have about their product on their website to your ecommerce store.
Considering how it is to their benefit if you can sell their products, there’s a great chance they’ll give you the go signal.
To properly cite your manufacturer for the review, you can write something like “reposted from [manufacturer’s site].”
4. Easy Checkout Process
Would you believe that in 2016, more than one-third of potential customers abandoned their carts because they did not want to register, or they found the checkout process to be too complex?
While you stand to gain a lot if your customers register on your site, on your customers’ end, they might be against the idea especially those transacting through their mobile devices — because of how much hassle it is.
If you want to avoid seeing your abandoned carts shoot through the roof, you need to simplify — even trim as much as you can — your check out process.
This isn’t as hard as you might think.
At Shopify, for example, there are options to make the checkout process easier for your audience.
As you can see from the screenshot above, Shopify allows you the option to either disable accounts, make the accounts optional, or require your audience to create an account before they can check out — with just a tick of a button.
None of these options are necessarily the “wrong” option. However, depending on how your marketing or sales funnel looks, you’d be better off choosing one over the other — do not simply pick randomly.
What are some of the best ecommerce tricks you’ve used to establish and grow your brand to nauseous heights?
If you have tricks up your sleeve that you’d like to share with our readers, feel free to share them in the comments section below. Cheers!