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Writer’s Block? Here’s 5 Strategies To Help You Pin Down Your Next Blog Post

Writer’s Block? Here’s 5 Strategies To Help You Pin Down Your Next Blog Post

Starting a blog certainly isn’t rocket science. We begin with a handful of hacks, rants and raves we’ve collected over the years. It’s our own little fountain of wisdom, all neatly formatted for online consumption. We add  just the right dash of color, pics and media here and there and before we know it we’ve developed a small following that’s growing with every post. Our

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The Powerful Benefits Of Video Marketing

The Powerful Benefits Of Video Marketing

Keeping up with the latest marketing practices can seem impossible when you’re focused on creating phenomenal content, connecting with your audience through social media, and researching the hottest topics for your niche.

Sometimes it can be challenging to present your brand’s value to your audience effectively.

However, video marketing might be the answer to many of the problems and roadblocks your website faces. If the advantages of video

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Long Tail Pro Cloud Rollout Update

Long Tail Pro Cloud Rollout Update

As you may have noticed, Long Tail Pro Cloud has gone live along with a snazzy new website homepage. Many of our existing users are wondering when they might get access to the Cloud version of the product and I know for a fact that a good number of people have been eagerly anticipating this updated version of LTP.

If you are a platinum monthly or annual subscriber, or you

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Google Adwords Keyword Planner Changes

Google Adwords Keyword Planner Changes

Some of you may have heard about a new update to Google AdWords accounts where low-spending AdWords accounts show ranges of keyword volume instead of specific numbers.

It’s important to point out that this change does NOT affect all users – most of the LTP team have no ad spend, and none of us have encountered this issue. It’s actually unclear right now whether this is going to

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Keyword Competitiveness Recalibration Complete!

Keyword Competitiveness Recalibration Complete!

Well, here it is folks. The moment you’ve been waiting for.

The short story, for those of you who aren’t terribly interested in the details, is that the complete recalibration of the new Keyword Competitiveness score that uses Majestic data is now complete. When we rolled out the Majestic changes, we noticed that the KC scores were a little higher across the board, and we wrote this post

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How to Create Web 2.0 Backlinks in 2016 That Actually Work for SEO

How to Create Web 2.0 Backlinks in 2016 That Actually Work for SEO

 

For years, backlinking was a “secret sauce” of SEO that wasn’t so secret. Sites wishing to rank simply made pages filled to the brim with spammy backlinks to their main site. When social-based “web 2.0” emerged starting around 2005, this tactic persisted under a new MO, this time taking the form of socially-based backlinking pages rather than custom-hosted ones.

Google caught on to the

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EDUcate Yourself – How to Get .edu Backlinks and Why You Should Want Them

EDUcate Yourself – How to Get .edu Backlinks and Why You Should Want Them

Are edu backlinks really worth all that effort and should you focus your energy and time on getting them? This particular debate started years ago, with SEO experts rallying on both sides of the issue with equal fervor.

Those who are pro edu backlinks –meaning they believe that they are definitely worth the effort – claim that edu link building is a worthwhile activity and note that these backlinks are the

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Newsjack! A How-To Guide to Attracting Attention

Newsjack! A How-To Guide to Attracting Attention

“Newsjacking” can be an extremely effective search engine optimization (SEO) tactic – it’s a technique that allows you to insert your own content into the news cycle.

Ideally you will choose emerging, trending topics to comment on where journalists and other commentators are eager to insert their own two cents. If all goes to plan, your story will show up near the top of the search pile, leading to inbound

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Recommended KC Targets for Majestic

Recommended KC Targets for Majestic

Edit: The Recalibration of KC has now been completed. Details can be found here. 
As you may have noticed, we recently rolled out a rather large update to Long Tail Pro.
Going forward, we will be replacing Moz metrics with Majestic metrics. If you’re interested in learning about why we decided to make this change, check out this blog post that Spencer put up on Niche Pursuits.
Essentially, it

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Linkbait 101 – How to Reel in the Big Fish

Linkbait 101 – How to Reel in the Big Fish

What is Linkbaiting and Why do I Care?
Linkbait is the holy grail of content. The term is used to describe unique content that attracts links mostly organically. Obviously, a big part of any content marketing is the marketing side – but with good linkbait, the idea is to do some marketing upfront and hope that after the initial push, a piece of content wll start attracting links organically.

Linkbait can

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