So you’ve spent all this time creating great video content for YouTube and now it seems that all your hard work is for nothing?
You’re struggling to get the views that your videos deserve, despite your best efforts?
We feel your pain!
How are people getting insane amounts of views on YouTube?
Well, here’s one way… proper video tagging. Do you know how to use YouTube tags effectively to bump your videos to the top of YouTube’s search?
We’ll show you an easy way how in this article. Because just a few tweaks can get your content directly in front of the right eyes.
What Are YouTube Tags And Why Are They Important?
About 400 hours of new video content are uploaded to YouTube every minute, according to Business Insider. 400 hours per minute – that adds up to a mind-boggling 576,000 hours of video per day.
As you can see, you are not the only content creator on YouTube who’s trying to promote his business or build a successful channel with hundreds of thousands of followers.
How can you ensure that users will actually find your videos in the first place and prevent them from getting lost in the depth of YouTube?
Flashy thumbnails, catchy titles, a little bit of clickbait. The truth is, there is a whole arsenal of strategies and techniques that will make your videos stand out. One of them, which many video marketers often underestimate, is using YouTube tags.
What you have to know is that YouTube is not only the second most popular social network, it’s also the second largest search engine right after Google. Viewers use YouTube’s search bar to find videos that provide solutions for a specific problem that they have or to learn more about a topic in general. And that’s where YouTube tags come into play.
If you are not completely new to online marketing, you’ll know that in order to rank your website prominently in the SERPs (search engine results pages), you have to optimize it for the right keywords. The same applies to ranking videos on YouTube.
Keyword research is key. You can learn more about keyword research for YouTube here. Tip: Use YouTube tag suggestions!
What do you do once you have a long list of keywords that you want one of your videos to be found for? Include them as tags. Tags can be words or short phrases and they allow you to tell YouTube what your video is all about and help to categorize it.
On a side note: The number of tags you can include per video is limited. You can use a maximum of 30 characters per tag and 500 characters in total including separators. This is why you want to choose your tags wisely!
It’s About A Good Mix
Now that you know that you can drive more views on YouTube via search when you properly tag your videos, the question remains: What are the best tags for YouTube videos?
First of all, the more tags you add the better. This is because your videos will rank for more keywords at the same time and it increases the chance that they will be displayed in the related and suggested videos lists of other videos.
However, it’s not that easy. There are good tags for YouTube and there are bad tags for YouTube.
In order to find the good ones, think about how users would search for your video. The best way to go about this is to come up with a mix of highly-targeted multi-word tags, single-word tags, broader terms and also your channel name.
- Multi-word tags are whole phrases that describe the content of your video precisely. Make sure to also include synonyms here.
- Single-word tags are like headwords and can be pulled from the multi-word tags. Again, don’t forget to use synonyms.
- Broader terms will make your video(s) appeal to a wider audience by showing YouTube that it relates to thousands of other videos.
- The reason why you want to add your channel name as a tag is because people might be searching for that name directly.
Let me give you an example:
Let’s say you’ve created a video explaining “How to Teach Your Dog to Sit”.
For multiword tags or phrases, it’s probably a good idea to include the following:
- “how to teach your dog to sit”
- “how to train a dog sit”
- “teaching a puppy how to sit”
Ideas for single-word tags are:
Broader term to include:
The tag “pets” suggests that your video is not only related to content about dogs, but to all topics that have something to do with pets.
- “Andy’s Awesome Dog Training”
And lastly, definitely avoid including any unrelated tags. This is only going to confuse YouTube and will make your video show up for irrelevant search queries, which can even lead to a removal.
How To Add YouTube Tags
Here are some step-by-step instructions that will guide you through the process of adding tags to your videos on YouTube:
1. In your YouTube dashboard, upload a new video that you would like to publish. You can already start adding tags while the video is still uploading. Simply click into the “Tags“-field under the “Basic info“-tab.
2. Copy or type in all tags separated by comma.
3. Once you are done with all the settings, hit publish.
Of course, you can also edit the tags of your already existing videos. All you have to do is go to the video manager, click the “Edit” button next to a video and scroll down to the tags field that we are already familiar with.
Now it’s time for you to think about the best tags for YouTube that you can add to your videos. Remember, while adding as many tags as possible will usually benefit your video rankings, proper tagging is about looking through the eyes of the users and think about how they would search for your content.
On top of that, focus on a good mix of whole phrases, single words and broader terms. Keep in mind to also add your channel name and stay well clear of unrelated keywords for optimum results.