Updated: November 2019
High-earning bloggers usually admit that they earn money from various sources rather than from blogging alone. Affiliate marketing is one of the best ways for you to earn money through promoting products you like or use, or ones you think your audience will benefit from.
Amazon Associates is one of the most popular services that lets you promote (and earn money from!) your favorite products on Amazon.
It can potentially reach a larger audience than your website can. Facebook even has an advertising network that provides an opportunity for your promotions to reach a larger audience, which could give you a higher chance of conversions. But, there are important things to know before you begin promoting links, since some methods of promotion may go against Facebook’s or your affiliate network’s guidelines.
How Can I Use Amazon Affiliate Marketing on Facebook? What Rules Do I Need to Follow?
Facebook can be tricky. Its terms change frequently regarding promoted and branded content, especially as the new forms of branded and sponsored content become popular, which affects the way in which you can use Amazon affiliate links without getting into trouble with Facebook. Your understanding of the process and the important steps to take to stay within Facebook and Amazon guidelines will help your money-making abilities.
The following pieces of information are some of the most important policies to understand before you dabble in Facebook affiliate marketing.
Can I Post on Personal and Business Pages?
Absolutely! It neither goes against Facebook’s nor Amazon Associate’s Terms of Service (TOS) to post affiliate links on your personal profile or your business page. If you use a different affiliate network, though, be sure to check its TOS to ensure that posting your affiliate links on either one is okay. In most cases, it will be.
In fact, one of the best ways to increase your reach for the posts you place on your Facebook business page is to share the post on your personal profile. Many affiliate marketers choose to do this with their affiliate links on Facebook because their personal friends and family can help increase their business page posts through likes, comments, and shares, which, in turn, can increase conversions from affiliate links.
Importance of the Branded Content Policy
Facebook’s Branded Content Policy is a bit unclear when it comes to Amazon affiliate marketing on Facebook and marketing with other affiliate networks. The policy mentions that only verified pages and profiles – those with the blue verified badge – can post branded content, which is content that talks about other brands and products from third parties. This sounds a lot like affiliate marketing.
However, Facebook further explains that branded content “features or is influenced by a business partner for an exchange of value,” which affiliate marketing is not. Facebook does require any businesses or individuals that post branded content to tag the third-party’s page and disclose their relationship. To err on the side of caution, it’s a good idea for affiliate marketers to adopt this practice on Facebook, too.
Are Affiliate Links Allowed on Facebook with No Disclosure?
When you place an affiliate link on your Facebook profile or page, you’re essentially promoting the product that you’re linking to. Not only does the Federal Trade Commission (FTC) have strict policies regarding disclosing anything from a third party that you promote or were paid for, but Facebook also requires a transparent disclosure.
When you place an affiliate link on Facebook, you need to be clear that you’ll get paid if someone clicks on your link and purchases the product. There’s no specific terminology you need to use, but it does have to be clear that your link is an affiliate link. Even saying something as simple as “This is an affiliate link” before you place the link can suffice.
Is Amazon Affiliate Facebook Advertising Okay?
Affiliate marketing on Facebook using Amazon links is a great way to increase your affiliate sales. But, Amazon will not allow you to promote Facebook posts that have its affiliate links within them. In other words, you can place Amazon affiliate links within your Facebook posts, but you cannot use Facebook Ads to promote them.
Instead, what many affiliate marketers do is use Facebook Ads to promote the content on their websites that use their Amazon affiliate links. This technique is acceptable because you aren’t promoting direct affiliate links. But, direct linking to a product on Amazon and using Facebook Ads to promote it can get you booted from the Amazon Associates Program.
However, other affiliate networks might allow you to promote your links via Facebook Ads. Facebook does allow the practice if your affiliate links fall within its advertising guidelines, which typically does not allow promotion of illegal, adult, and unsafe products.
How to Make Money with Affiliate Marketing on Facebook
Now that you know what rules you need to follow to use Amazon affiliate links in your Facebook posts, you need to know what to do with them! There are several ways to use these links effectively that can garner more attention than simply placing a link on your page or profile with a few words about the product. Instead, try one of these five tips:
1. Make Image Galleries
Images tend to have a much higher reach on Facebook than text posts. Most people scrolling through their news feeds see eye-catching photos easier than they see text posts. You can create an image gallery by posting appealing photos of the product you want to promote in one post, along with a thorough description or review of the product, followed by your affiliate link.
Be sure not to make your page or profile scammy, though. If you post these frequently, your Facebook reach can suffer, and you could risk losing followers who don’t prefer to see so many promotional posts. For the benefit of your Facebook followers and reach, it’s a good idea for you to post a variety of text and text plus image posts to your page or profile.
2. Create Video Reviews and Link Products You Used
The more variety you have in the types of post you create on Facebook, the better. So, you could stand a better chance of drawing in a bigger audience if you add some video content to your Facebook page. Videos are a good way to engage your audience and you can create reviews or tutorials focused on the products you want to promote via affiliate links.
Within the text area of your post, place your affiliate links to the different products you used or talked about in your video. You can also do this in a comment, which may help your post engagement and reach.
3. Promote Your Business Posts on Your Personal Page
After you create posts with affiliate links on your business page, you should get into the habit of sharing them on your personal profile. Your friends and family will usually help you get more engagement out of your posts, which directly affects your post reach, by commenting, liking, or sharing them. You can also encourage your friends and family to help support your business endeavor by sharing at least one of your Facebook posts weekly.
4. Link to Your Blog Content on Facebook
Promote your blog content that includes affiliate links on your Facebook business page and profile. But, don’t just share the link. Instead, make it meaningful so that you gain a higher post reach. In your Facebook content, explain what your new blog post is about, how it can help your audience, and some of the helpful products that you’ll talk about in your article. Link to a couple of them within your Facebook content, too.
5. Make a Facebook Group for Links and Conversation
Facebook groups can, in some cases, receive a lot more engagement than pages. Although it’s important for your business to have a Facebook page, you can create a group for additional engagement from followers who are invested in your business. Groups are perfect for having conversations with your followers and, as the admin of the group, you can establish yourself as an authority figure.
Doing so can make it easier for you to promote products via your affiliate links to those who may have an interest in them. You can endorse them with your expertise and carry out conversations that can help others learn why, and how, to use the products.
Conclusion: Amazon Affiliate Links on Facebook
Amazon affiliate links and Facebook make great partners when you follow the guidelines for both platforms. You must be transparent with your audience in your use of affiliate links so that you don’t violate Facebook policies or Amazon Associates’ Terms of Service.
Keyword research can also help you find the best keywords to target for your affiliate links in your blog and Facebook posts. Long Tail Pro can provide you with the best keywords for your content to broaden your audience and improve your affiliate marketing conversions.