Keeping up with the latest marketing practices can seem impossible when you’re focused on creating phenomenal content, connecting with your audience through social media, and researching the hottest topics for your niche.
Sometimes it can be challenging to present your brand’s value to your audience effectively.
However, video marketing might be the answer to many of the problems and roadblocks your website faces. If the advantages of video marketing seem out of reach for you, it’s time to rethink your perception of video.
Whether your goal is to convert, educate, or inform, it’s time to learn how videos created specifically for your brand and website can work in tandem with your current marketing methods to improve your website performance.
We’ll look at the benefits of video and then tell you how to take it to the next level to get your audience glued to your videos from start to finish with video personalization.
It’s Clear, Video Outperforms Other Types Of Marketing
There is no doubt that in the current state of online media and marketing, video outperforms other more traditional types of marketing. Your audience is 4x as likely to watch a video about a product or service than read about it.
Adding a video to your emails, landing pages, or social media pages, increases your conversion rates and brand engagement rates across the board.
In fact, including a video on your landing page can increase conversions by 80%.
There is a time and a place for every type of marketing, but never trying out video marketing is a crippling mistake that can cost you a dedicated audience and website conversions!
Exposure, Exposure, Exposure!
Video has a lot of benefits, with one of the biggest ones being exposure. Not only are people watching more and more video, but they are also more likely to keep watching a video than they are to engage in other types of content.
According to Cisco, by the year 2020, it’s estimated that 80% of all internet traffic will be online videos.
Videos are searchable and mobile: no matter where your website visitor may be, the video is accessible to them.
Additionally, videos are easy to engage with and spread, increasing the exposure naturally with less financial investment from you. Shareability is a huge reason why videos are leading the marketing pack.
See those videos in your timeline? Approximately 500 million videos are watched daily by Facebook users, according to Tubular Insights!
SEO Boosting Effects
Having a video on your landing page or other pages can also increase your SEO ranking. The basic fact is that Google and other search engines index video thumbnails in addition to text, so having videos in your pages can boost your ranking.
Creates Trust & Awareness
Videos are great for giving more than a sales pitch to your customers. Using videos creates an aura of reliability because people can emotionally connect with what they are seeing and hearing better than they can with a traditional pitch.
Brand awareness and trust add value to your brand that cannot be built through traditional marketing channels.
How Does Video Increase The Bottom Line?
It’s not just about exposure and brand awareness. The biggest video marketing benefits that we haven’t touched on yet increase more than just your image. They increase how much money your website makes!
When you implement video marketing throughout your website, you are likely to solve problems you’ve been having with conversion, sales, and more.
Using videos has been proven to boost engagement and sales by:
- Increasing email open rates
- Increasing conversion rate in emails, landing pages
- Increasing sign-up rates for new products or services
- Boosting conversions & sales
In fact, adding the word “VIDEO” to your email subject line can increase open rates by 19%.
Try Personalized Video To Increase Conversion Rates Further
But how do you get your video to stand out among all the others? With the floods of video available online, how do you get your audience to watch all the way through?
The answer is personalizing videos for your audience. Connecting with them through using their name and even their image in a video.
Personalized video is a relatively new phenomenon in the internet marketing space. This type of video allows you to use your website visitors information such as email address, location, and even image to personalize their video experience.
With so much video floating around today, it can be difficult to catch someone’s attention, so website owners who have adopted personalized video have a leg up and enjoy much longer viewing times than website owners that just do one standard video for their audience.
And personalized video increases click-through rates by up to 985%
How do you create personalized video?
Video personalization companies like VideoRemix provide software to make it easy for you to create professional videos for your audience, pulling video shorts from YouTube, or even a stock video company.
To make the most of the benefits of video marketing, the content you put out needs to be relatable to your audience. Personalized video does this by highlighting the interests of your audience and creating a more dynamic video that speaks to each specific viewer.
Video marketing is essential in today’s online environment to stand out and be seen, but make sure you are doing it correctly to get the most benefit. Since video is EVERYWHERE now, your audience will appreciate being able to connect more with video content that is developed specifically for them.
Have you used video to increase website conversions? Tell us about your experience in the comments below.