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Start your Friday off right!

Here is our Friday Short Stack of articles, tools, and insights that we’ve come across over the course of the week and thought you might find them helpful.

Enjoy!

  1. Looking for an affordable way to get your business into the holiday spirit? Check out this gig on Fiverr which will put your logo inside of a snow globe. This could make for a great image to share on social media or an email Christmas card. You’ll customers will probably think you spent a lot more time on it than you did!
  2. I’m a Gmail user. I just installed Rapportive this week and have become a big fan. It pools in the social connections you have to the person you are emailing, so you know if you are connected with them on Linked-in directly or indirectly, for instance. Their slogan is “Rapportive shows you everything about your contacts right inside your inbox.” which sums it up pretty nicely. It’s free and easy, so if you use Gmail – check it out.
  3. There is a lot of debate about the perfect email frequency. Jessica Best from Emfluence offers a few helpful guidelines, including that you should be emailing your list at least once every 30 days. Your reputation with various email services is important, and services like Yahoo only track a 30 day history. This means if you just do a quarterly blast email, you’re brand new all over again in the eyes of Yahoo. The result is that if you do a good job of getting people to open and interact with your emails, you’re losing some of that advantage by sending emails to infrequently.
  4. Josh Constantine from Tech Crunch tells about Twitter “copying” Instagram with their newly updated photo filtering for mobile. Despite the lack of originality, it’s a big step up for adding filters to your images via Twitter mobile. Check out Josh’s overview.
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