Start your Friday off right!

Here is our Friday Short Stack of articles, tools, and insights that we’ve come across over the course of the week and thought you might find them helpful.


1. If you need some help thinking of new keywords, check out what Perrin wrote about combining SEMRush with Long Tail Pro to find and analyze some keywords that you may not have thought of.

I’m sharing this because I actually followed this exact strategy for a personal niche site this week and found a couple of dozen low competition keywords that I’m really excited about. I used SEMRush to find out what some of my competitors were ranking for, and sorted it by which ones provide them the most traffic. Then, any that looked promising I plugged into Long Tail Pro’s competitive analysis tool to see what my chances were of ranking.

So if you’ve hit a wall with your keyword research, check out Perrin’s article and dive right in!

2. Carrie-Anne Foster has a really helpful 5 step process for finding your niche. I completely agree with the questions you should be asking yourself about solving a problem. For instance, is there a problem for your audience that you have a solution to? Is it a fairly common problem? Is it something that you could monetize.

If you’re just getting into creating a niche website or a niche business, I’d suggest having a look at what Carrie has to say.

3. Overcoming the fear of failure is big in almost everything you do.

Here is a beautiful post that reminds you that you are probably going to be terrible in your first attempt at anything. Aaron Lee has a great quote from Jon Acuff that says “Don’t compare your beginning to someone else’s middle.”

This is true in the blogging world as well. When you are first starting out it is easy to be intimidated by things like Pat Flynn’s income report and think you could never get there. However, at some point even guys like Pat were beginners. They didn’t have it all figured out, but they get started and improved over time.

The same goes for you. Get started and don’t be afraid to be terrible for a little while. Stick with it and you’ll get there!

4. Jim Dougherty has 11 tips to improve your content’s readability.  One of my favorites is tip #3: write for 7th graders. The idea is that your writing should be easy to understand and “accessible” to as many people as possible. He also shared this helpful tool which will take a URL and give you an approximate readability level, to let you know where you stand.


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