Start your Friday off right!
Here is our Friday Short Stack of articles, tools, and insights that we’ve come across over the course of the week and thought you might find them helpful.
- If you’ve been scared away from content marketing because it is too expensive, perhaps you should re-think that assumption. We’ve written about it and came across this article from Neil and Sean at KISSmetrics on how you can get started on a shoestring budget. The key takeaway for me is if your business is doing nothing at the moment, you could start by simply adding a blog to your website and having staff take an hour per week to add blog posts. Not sure what to write about? Start writing down the questions you get from clients and you’ll have plenty of good blog post starters.
- This has nothing to do with internet marketing, but you’ve got to check out this app called Acorns. The concept is that you connect it to your bank account, and it rounds all your transactions up to the next dollar and puts that “spare change” in an investment account for you. I’ve not made any withdrawals at this point, but it all sounds pretty straightforward and a great way for the spenders out there to save a little bit without even thinking about it.
- Did you know that a lot of people use smartphones now?! Amanda DiSilvestro at Higher Visibility has some fresh stats on the importance of mobile for your website and business in 2015. One eye-opener: “Local mobile searches (85.9 billion in 2013) are projected to exceed desktop searches (84 billion) for the first time in 2015”
- In an earlier edition, we mentioned that the reach of your Facebook business page was shrinking. An interesting article by Marshall Manson states that “By February 2014, according to a Social@Ogilvy analysis of more than 100 brand pages, organic reach hovered at 6 percent, a decline of 49 percent from peak levels in October. For large pages with more than 500,000 Likes, organic reach hit 2 percent in February.” According to Manson: “Organic reach of the content brands publish in Facebook is destined to hit zero. It’s only a matter of time.”