The following video is a snippet taken out from our Long Tail University Course. In it we share the importance of competitor analysis and how you can use it to influence your decisions.

If you have a hard time figuring out whether a niche is too competitive for you or not, this post should help you to have a better idea before you start investing your time and money!

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Competitor Analysis

Doing competitor analysis is crucial before you decide to invest your time or money into creating content to target that keyword. By being able to quickly and easily scan the SERP’s and decide whether a keyword is worth your time, you can more efficiently rank for keywords which will generate revenue.

One of the most common mistakes that beginners make is in targeting the wrong keywords. They underestimate the competitiveness of a keyword and get disheartened when after 3 months they still aren’t in the first 3 pages.

It can happen to the best of us!

But thorough and patient competitor analysis can save you lots of time in the future, by ensuring that you only pick keywords which you are confident that you can rank for.

Save yourself a headache!

Long Tail Pro makes competitor analysis incredibly easy, you don’t even have to leave the software. Our goal was for even the most fresh-faced SEO to be able to quickly see whether keywords are worth further exploration.

Once you’ve done some analysis within Long Tail Pro, you should go and examine the backlink profile of your competitors. Can you match and exceed? That’s all SEO really is. Matching what you can copy and exceeding in other areas, rinse and repeat until you rank for your desired keywords.

Good competitor analysis shouldn’t even take you long and after a while you’ll know it like the back of your hand!

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