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Long Tail Pro Cloud Rollout Update

Long Tail Pro Cloud Rollout Update

As you may have noticed, Long Tail Pro Cloud has gone live along with a snazzy new website homepage. Many of our existing users are wondering when they might get access to the Cloud version of the product and I know for a fact that a good number of people have been eagerly anticipating this updated version of LTP.

If you are a platinum monthly or annual subscriber, or you

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Google Adwords Keyword Planner Changes

Google Adwords Keyword Planner Changes

Some of you may have heard about a new update to Google AdWords accounts where low-spending AdWords accounts show ranges of keyword volume instead of specific numbers.

It’s important to point out that this change does NOT affect all users – most of the LTP team have no ad spend, and none of us have encountered this issue. It’s actually unclear right now whether this is going to

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Keyword Competitiveness Recalibration Complete!

Keyword Competitiveness Recalibration Complete!

Well, here it is folks. The moment you’ve been waiting for.

The short story, for those of you who aren’t terribly interested in the details, is that the complete recalibration of the new Keyword Competitiveness score that uses Majestic data is now complete. When we rolled out the Majestic changes, we noticed that the KC scores were a little higher across the board, and we wrote this post

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How to Create Web 2.0 Backlinks in 2016 That Actually Work for SEO

How to Create Web 2.0 Backlinks in 2016 That Actually Work for SEO

 

For years, backlinking was a “secret sauce” of SEO that wasn’t so secret. Sites wishing to rank simply made pages filled to the brim with spammy backlinks to their main site. When social-based “web 2.0” emerged starting around 2005, this tactic persisted under a new MO, this time taking the form of socially-based backlinking pages rather than custom-hosted ones.

Google caught on to the

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EDUcate Yourself – How to Get .edu Backlinks and Why You Should Want Them

EDUcate Yourself – How to Get .edu Backlinks and Why You Should Want Them

Are edu backlinks really worth all that effort and should you focus your energy and time on getting them? This particular debate started years ago, with SEO experts rallying on both sides of the issue with equal fervor.

Those who are pro edu backlinks –meaning they believe that they are definitely worth the effort – claim that edu link building is a worthwhile activity and note that these backlinks are the

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Newsjack! A How-To Guide to Attracting Attention

Newsjack! A How-To Guide to Attracting Attention

“Newsjacking” can be an extremely effective search engine optimization (SEO) tactic – it’s a technique that allows you to insert your own content into the news cycle.

Ideally you will choose emerging, trending topics to comment on where journalists and other commentators are eager to insert their own two cents. If all goes to plan, your story will show up near the top of the search pile, leading to inbound

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Recommended KC Targets for Majestic

Recommended KC Targets for Majestic

Edit: The Recalibration of KC has now been completed. Details can be found here. 
As you may have noticed, we recently rolled out a rather large update to Long Tail Pro.
Going forward, we will be replacing Moz metrics with Majestic metrics. If you’re interested in learning about why we decided to make this change, check out this blog post that Spencer put up on Niche Pursuits.
Essentially, it

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Linkbait 101 – How to Reel in the Big Fish

Linkbait 101 – How to Reel in the Big Fish

What is Linkbaiting and Why do I Care?
Linkbait is the holy grail of content. The term is used to describe unique content that attracts links mostly organically. Obviously, a big part of any content marketing is the marketing side – but with good linkbait, the idea is to do some marketing upfront and hope that after the initial push, a piece of content wll start attracting links organically.

Linkbait can

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How to Write an Expert RoundUp Post the Right Way

How to Write an Expert RoundUp Post the Right Way

When trying to boost your blog’s inbound, organic traffic, there’s always a secret weapon you can unleash: a roundup post. Roundup posts can take many forms, but they all have the following benefits:

They add high-quality content to your site
They have the appeal of compiling ideas from popular or expert bloggers, boosting traffic
They add to your blog’s appearance of authority
They can build quality

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Broken Link Building: An Oldie but Goodie

Broken Link Building: An Oldie but Goodie

Link building is an arduous and difficult process but it’s also one that SEO professionals know is necessary to rank decently in organic search. It’s something that is not going away, regardless of all the changes we are expecting to hit SEO now that search engines and algorithms are getting smarter by the minute.

If anything, quality link building will become even more important. As I’ve written

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