In the world of online business, Search Engine Optimization (SEO) is a must-have technique. SEO helps businesses target an audience that might be interested in their services and products. With the right SEO practices, businesses can skillfully draw in an audience through awesome web content that leads to interest, and ultimately sales, of its products.
It’s not always easy to navigate the world of SEO on your own. Fortunately, there are plenty of excellent SEO tools that improve strategy, leaving the guesswork and intricacies of SEO to the experts as businesses reap the rewards.
What are the best SEO tools? Our list of best SEO tools can take a business to a different level through keyword research, backlink tracking, and position monitoring to stay one step ahead of the competition.
Best Free SEO Tools
Some SEO tools are completely free, giving you the opportunity to jump-start your business without additional costs. These top SEO tools are best for start-ups, small businesses, and beginners.
Google Webmaster Tools
What better way to find out how your site ranks in Google than from Google itself? Google Webmaster Tools is one of the best tools for SEO, because it encompasses several helpful tools that show you what you’re doing well and where there’s still room to improve.
Search Console is one of the most helpful tools from the suite, as it monitors your site’s performance and displays how it shows up in a Google search results page. Based on your results, you can tweak your content, like your site’s title and meta description, to become more aesthetically-pleasing in search results. From your dashboard, you can also see what search terms are increasing your site’s rankability, so you know exactly what to target in the future.
Google Page Speed
Another important part of good SEO practices to consider is page speed. If you come across two websites with the same information, are you more likely to stay on the one that takes five seconds to load or one that takes 30 seconds or more to load? Internet users want their information fast, and you may be turning away visitors and potential customers by having a slow page.
Mobile speed may be even more important than your regular website speed because more and more internet users browse the web from their mobile devices. Google Page Speed is a simple, but effective, tool to use to check your site’s mobile speed.
Majestic Backlink Analyzer
If you want to know more about what sites are referring visitors to your site, you can do that with the Majestic Backlink Analyzer. This tool is an add-on for your Chrome or Firefox browser that shows you important information, like the number of links pointing to your page and domain, the strength and trustworthiness of the links, and graphs to show your backlink improvement over time.
One benefit of this tool over similar tools is that it even shows you some backlinks that Google ignores. This gives you a better picture of your site and what type of sites are linking to you, even if Google doesn’t recognize them.
Majestic also has a large index of backlinks in your history, so you can see how they’ve changed over time. Helpful graphs let you compare your website to competitors and a map shows you where the majority of your referrers live, which can help you to better target campaigns in the future.
Majestic also has a tool called Majestic Million that can help you analyze other sites, like your top competition in your industry. This tool provides webmasters with a full list of the top million websites based on backlinks. You can search the list for specific competitors or download it to look through some of the top websites on the internet to learn what they’re doing right.
This is an especially helpful tool for understanding your competition and how to become better with your own SEO practices. Majestic Million is a good tool to use in conjunction with the Majestic Backlink Analyzer. They help you compare your backlinks and backlink history with your competitors’ number of backlinks and where they get most of their referrals from.
Majestic Million provides an export function so you can save the data as a spreadsheet to further analyze, share with your team, or refer to when you begin a new marketing campaign. You can even compare up to ten websites at a time. The database updates daily so you can always stay on top of your competition.
Majestic Site Explorer & Free Reports
Another tool from Majestic that can get you one step further toward winning the SEO game is the Majestic Site Explorer. This tool provides a free report of your site’s SEO. Majestic Site Explorer gives you a simple run-down of what you’re doing well and what needs improvement in terms of your SEO practices.
For example, the tool will give you a brief glimpse of how many backlinks you have and how many referring domains. You’ll also receive a Trust Score and Citation Flow Score based on the trust and citation flow of your referring sites. The tool then breaks down your backlinks to show you how many come from text links, images, redirects, and frames.
Finally, you’ll see what anchor text is bringing people to your site, which is a huge part of your overall SEO practices. This section will show you if your targeted keywords are working and if there are other keywords you should target. The free report from Majestic Site Explorer paints an overall picture of your site’s SEO without having to sign up for an account, but you can sign up for a full, in-depth report.
Neil Patel’s SEO Analyzer
The SEO Analyzer by marketing guru Neil Patel is one of the handiest, easy-to-use, and comprehensive tools for SEO management. By plugging your web URL into the tool, you’ll get a full report that analyzes your site’s optimization, speed, mobile performance, headlines, and more. And, you can compare up to three websites at a time to see how your site competes with that of your competitors.
The SEO Analyzer gives you recommendations for your site to improve your overall SEO. For example, it may suggest creating more long-form content to rank for more keywords and keep visitors engaged or increasing your backlinks with an email outreach program.
What is the Best SEO Tool? LongTailPro!
LongTailPro is the #1 choice for best SEO tools. From tracking your content performance against competitors to calculating the profitability of your keywords, LongTailPro is an incredible SEO suite that essentially automates the optimization process to leave the guesswork out of getting results. Like other best SEO tools, LongTailPro requires a subscription, but you can test it out for free for a week before purchasing.
One of the things LongTailPro is best for is finding the perfect keywords for your niche. LongTailPro can help you outrank competitors in Google by searching for keywords that offer low competition and high profitability. You tell the tool your seed keyword and LongTailPro will generate related keywords for you to target within your content to draw more traffic and help raise your Google AdSense revenue.
The tool also lets you sort, filter, refine, and export any results you need, so you can find exactly what you’re looking for and share it with your team. You’ll get a complete keyword analysis based on metrics, like:
- Search Volume
- Advertiser Competition
- Cost Per Click
- Rank Value
- Keyword Competitiveness
So, you’ll always know where your keywords and content stand. LongTailPro is easy enough for beginners to handle, yet it also provides in-depth metrics for advanced SEO users.
Conclusion: Top SEO Tools in 2017
Whether you need a basic, free SEO tool or a more advanced, comprehensive analysis tool, one of the above options is sure to help you drive traffic and earn revenue. Excellent SEO practices aren’t easy techniques to learn, so a comprehensive tool can provide analyses and offer suggestions for improvement without much work on your end.
LongTailPro is especially helpful for SEO automation, leaving the intricacies of Search Engine Optimization to the pros and algorithms behind the tool. The tool helps you streamline your SEO practices to get you on the road to a bigger, better business with engaging and highly-targeted content.